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Learn industry relevant modules from Digital Marketing leaders and practitioners.
Learn tools like Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.
Work on your own personal project and showcase your skills by growing your digital footprint during the Strategic Digital Marketing Course.
Participate in online lab sessions to set up live campaigns that foster hands-on learning.
This allows you to apply your learning to real life projects and add it to your portfolio for potential employers to see.
Get personal guidance from experts working with leading organisations to help shape and plan your career.
The 6-month PG Strategic Digital Marketing Course uses a combination of learning methods that include live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are conducted on weekends and are assisted by online discussions and assignments.
Live Online sessions will be conducted by our top-ranked faculty and industry experts every weekend. The Strategic Digital Marketing Course follows a case based pedagogy similar to Top B-schools in the world.
Virtual lab sessions help candidates set up live campaigns using digital marketing tools that emulate real-life scenarios under the guidance of industry practitioners.
Candidates work on an application-oriented industry project where they are mentored and evaluated by Great Lakes faculty and industry experts.
Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel)
The capstone project is designed to help you practise your skills on a real life scenario. You will be mentored and evaluated by Great Lakes faculty and industry experts. The project will serve as a proof of your acquired skills and you can add it to your body of work for potential employer’s to see. Some sample projects that you will work upon are as follows.
The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.
Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.
The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.
For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.
Earn a Great Lakes certificate and create an ePortfolio to showcase your learning & projects in a snapshot. Your certificate and ePortfolio can also be shared on social media channels to establish your credibility in Digital Marketing.
The faculty pool of the Strategic Digital Marketing Course consists of leading academicians in the field of Marketing along with several experienced industry practitioners from leading Digital Marketing organizations.
The PGP-SDM batch has an eclectic and diverse mix of working professionals from leading organizations maintaining an excellent diversity across industries, work experience and job roles. Here is a snapshot of what our batch looks like:
The faculty panel will review all the applications and shortlist candidates based on their profiles.
Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.
An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.
Candidates can pay the course fee through
With our corporate financial partnerships avail education loans at 0% interest rate and 100% Tax Benefit for interest paid under Sec (80E)*.
*Conditions Apply. Please reach out to the admissions team for more details.
We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.Apply Now
Please reach out to the admission office if you have any queries.
Digital marketing has become a buzz word in recent times and has gained a lot of attention. Many freshers are planning to start up a career in digital marketing and many industrialists are also seeking for a perfect digital marketing course to boost up their market. Digital marketing has become one of the highly desired fields to work with. If you are someone who is thinking of taking up a digital marketing course for a career launch or a career transition, it is a necessity for you to know more about digital marketing.
Technology drives us. A study says that the present generation spends almost 11 hours a day on the internet and electronic devices. We start and end our day with the internet. Internet and electronic devices play a major role in our day to day life. Digital Marketing is basically the concept of marketing any business on the internet.
SEO is so associated with digital marketing and is a huge part of it. Many also seek to take up an SEO course. Let us know what involves in SEO training course. Even as there are many number of websites available on the internet, we always prefer the search engine to fetch the desired result. We have many search engines such as Google, Yahoo, Ask, Bing, msn and many more. Study says that more than 80% of people use Google as their search engine. SEO helps you rank your website on the top of the page. The first two adds displayed for any search query will be charged by Google. SEO is basically a time consuming process while the right strategy of the usage of keywords and a high quality content would help you rank the first page of Google. SEO is a free approach to generate traffic to your website.
As discussed earlier, In order to rank first on the search engine, you will need to pay a certain amount to google to display your ads on the first page. There are many websites which display the adds on google which helps to generate traffic. In this way, any digital marketing strategist can promote traffic to their websites.
Social media marketing allows a wide space to generate traffic to any website. You will get to see many ads on social media platforms like Instagram, facebook, twitter, etc. These ads will be generated by the websites with the help of the social media platforms. These social media platforms would charge the websites for displaying the adds and promoting their products.
Digital marketing offers many job roles in various industries based on the requirement.
The following are few of the job roles offered in the Digital Marketing industry
Any business requires marketing. Digital marketing is a need for every industry.
Digital marketing has got an enormous demand and it also stands as one of the top job roles that many companies are in need of. The average salary of a digital marketing analyst is 4.8 lakh per annum.
If you are desiring to learn about digital marketing and looking for the right platform, the digital marketing course by Great Learning stands as the best choice for you. Besides attaining the theoretical knowledge of digital marketing, you will also gain practical knowledge through real-time experience.
The advanced digital marketing course by Great Learning is a 6 month PG strategic program which is wisely designed by the highly talented experts as well as the top experienced faculty of digital marketing. This strategic digital marketing course constitutes of all the modules of digital marketing that lets you master every tool and technique involved in it. This program is basically a combination of multiple learning methods that include live online teaching, mentorship driven capstone project, virtual labs and many more. The classroom sessions, as well as the labs are conducted usually on weekends which are flexible to attend and you will also be assisted by online discussions as well as assignments. This online digital marketing course by Great Learning is specially designed for the ones that work during the week as you will need not to quit your job to pursue the online digital marketing course.
Great Learning has been recognized as one of the best institutes that offers the best digital marketing course in the market today.