Master Digital Marketing Strategy

PG Program in Strategic Digital Marketing

  • 6 months
  • Online Mentorship
Apply Now
Application Deadline 16th Jul 2020

Academic Partner

  • Great Lakes Logo

One of the top 10 B-schools in India

Great Lakes Advantage

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Consistently ranked among the top 10 B-Schools of the country by Outlook, Business World, and more.

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Great Lakes Advisory Council

Formed of 40+ Management Gurus including Dr. Ratan N Tata and Ms. Indra K Nooyi

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Great Lakes Faculty

100+ faculty from the likes of Kellog, Stanford, Harvard, Yale, and many leading business organizations.

Why Join PG Program in Strategic Digital Marketing?

Great Learning corporate collaboration
Industry Collaboration

Learn industry relevant modules from Digital Marketing leaders and practitioners. Get to network with Industry leaders and meet fellow participants through our immersion program.

Great Learning practical exp
Digital Marketing Tools

Learn tools like Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva, Quora, Instapage, Google Adsense, Twitter and more.

Great Learning portfolio
Build your Digital Portfolio

Work on your personal project and showcase your skills on LinkedIn to peers, managers and your potential recruiters during the Strategic Digital Marketing Course.

Great Learning study online
Live Mentorship Sessions

Participate in online live mentorship sessions to solve real world marketing case studies and online discussions.

Great Learning capstone project
Mentored Capstone Project

This allows you to apply your learning to real life projects with the guidance of industry mentors.

Great Learning career mentorship
Career Enhancement

Get one on one career guidance and resume workshops from industry leaders & experts working with leading organisations to help shape and plan your career.

Master Digital Marketing Strategy

Online | 6 Months

Program Structure

The 6-month PG Strategic Digital Marketing Course uses a combination of innovative learning methods that include recorded lectures, online mentorship, and mentorship-driven Capstone Project. Mentorship Classes are conducted on weekends and are assisted by online discussions and assignments.

Great Learning program structure-1

Online Content

The course offers a blended learning environment that causes minimal disruptions to work schedule. The Strategic Digital Marketing Course follows a case based pedagogy similar to Top B-schools in the world.

Great Learning program structure-2

Live Weekend Mentorship sessions

Live mentorship sessions help candidates to engage with each other and the mentor to solve problems and digital marketing case studies under the guidance of industry practitioners.

Great Learning program structure-3

4-Week capstone project

Candidates work on an application-oriented industry project where they are mentored and evaluated by Great Lakes faculty and industry experts.


Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.

Customer Understanding and Insights
Marketing Fundamentals
  • Marketing mix
  • Segmentation, targeting and positioning
  • Consumer decision making process
  • Understanding Competitors
The Digital Marketing Framework
  • Customer engagement and tactics
  • Behavioural approaches to marketing
  • Customer understanding, segmentation and behaviour
  • Buyers Persona
Customer Acquisition and Engagement Strategy
Content Marketing
  • Branding, positioning and marketing messaging
  • Creating ad copies across formats
  • Landing page design
  • Design thinking
  • User interaction design and experience(UI-UX)
  • Mastering Storytelling
  • Developing your brand Voice
  • Content Planning and auditing
Paid Marketing
  • Google adwords/search marketing
  • Display marketing)
  • Youtube marketing
  • Linkedin marketing
  • Facebook and Instagram marketing
  • Programmatic buying
  • Other Channels(Twitter, Microsoft Ads)
Social Brand Management
  • Social media strategy across platforms(Facebook, Instagram, Linkedin, Twitter, Quora)
  • Online reputation management
  • Planning and executing social media campaigns
Customer Nurturing Strategy and Digital Marketing Tactics
Search Engine Optimization
  • SEO Basics
  • On page SEO
  • Linking/ Navigation
  • Site crawlability and other factors
  • Off Page SEO
  • SEO Case Study
  • Tool Demonstration
Email and Affiliate Marketing
  • Designing effective emails
  • Marketing automation
  • SMS marketing
  • Affiliate marketing
  • How to Start an Affiliate Marketing Program?
  • Affiliate Marketing Strategy and Use Cases
  • Affiliate Marketing Pitfalls
Mobile Marketing
  • App install and app store optimization
  • App engagement and analytics
  • Setting up a Whatsapp Marketing Campaign
  • Mobile Ad Ecosystem
Marketing Analytics and Campaign Management
User Retention and Engagement
  • Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
  • User retention and engagement strategy
Web Analytics
  • Google analytics
  • Omni channel marketing and analytics
  • A/B testing and optimization
  • Social media analytics
Campaign Planning
  • Media planning - Media mix
  • Campaign budgeting
  • Reporting and creating dashboards


The capstone project is designed to help you practise your skills on a real life scenario. You will be mentored and evaluated by Great Lakes faculty and industry experts. The project will serve as a proof of your acquired skills and you can add it to your body of work for potential employer’s to see. Some sample projects that you will work upon are as follows.

Develop a customer loyalty program for Dominos to drive online repeat-orders

The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.

Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.

Develop a digital marketing plan for a men’s grooming brand

The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.

Design a Go-to-market strategy for an online venture dealing in traditional cookware

For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.

Networking and Industry Connect

Live Projects

Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry

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Immersion Program

Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.

Great Lakes Certificate

Earn a Great Lakes certificate and create an ePortfolio to showcase your learning & projects in a snapshot. Your certificate and ePortfolio can also be shared on social media channels to establish your credibility in Digital Marketing.

Great Learning academic ePortofolio of Digital Marketing alumnus Sumeet Anand

India’s Best Digital Marketing Faculty

The faculty pool of the Strategic Digital Marketing Course consists of leading academicians in the field of Marketing along with several experienced industry practitioners from leading Digital Marketing organizations.

Hands-On Learning from Digital Marketing Learning Practitioners

Get invaluable input from the who's who of the industry:

Meet the class: PGP-SDM

The PGP-SDM batch has an eclectic and diverse mix of working professionals from leading organizations maintaining an excellent diversity across industries, work experience and job roles. Here is a snapshot of what our batch looks like:

Work Experience

Learning course batch work experience distribution


Learning batch industry distribution

Educational Qualification

Learning batch educational qualification distribution


Great Learning Cloud Computing learners from leading organisations

Alumni Success Stories

Reviews by Learners

Batch of September 2019 | Digital Marketing Executive at Indian Trade Bird
Excellent content and mentorship by the Digital Marketing professors! A crystal clear explanation of concepts. Appreciate Great Learning
Batch of September 2019 | Territory Sales Manager E Commerce Healthcare Gbu India at Ansell Full Time
All the sessions were very informative and easy to understand since the faculty explained with examples. I rate this program a five star.
Batch of July 2019 | Regional Marketing Manager Hp Imea at Lonza India Private Limited
I appreciate the faculty of Great Learning for using case studies to explain was really a good learning experience.
Batch of September 2019 | Operations And Marketing Executive at Sri Sri Tattva
A wonderful teacher, He reminds me of my MBA lectures. He is one of the best teachers in Marketing.
Batch of September 2019
It was a splendid experience working with Arvind. The learning and practical knowledge gained was above expectations. Great experience all together.

Admission Details

Who is this Strategic Digital Marketing Course for?

  • done Professionals from traditional marketing background who want to augment their skill set
  • done Business owners and self- employed professionals who want to grow their business
  • done Sales professionals who want to transition into Digital Marketing
  • done Final year students who want to accelerate their career their career in Digital Marketing
Grear Learning admission and selection process

Selection Process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 84,000 + GST

Fee Includes

Great Learning tution fee

Tuition Fee

Great Learning material

Learning Material

Great Learning lab access



Candidates can pay the course fee through

Net Banking
Credit/Debit Cards
Cheque, DD

Financial Aid

Start learning at just Rs. 1,457/month. Choose the loan tenure as per your convenience. Reach out to the admissions office at +91 7428990414 for more details.

Great Learning education loan financial partners by Eduvanz
Great Learning education loan financial partners by HDFC
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*Conditions Apply. Please reach out to the admissions team for more details.

Upcoming Application Deadline

16th Jul 2020

We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

What is the Course Structure?
The Great Lakes' Post Graduate Program in Strategic Digital Marketing is a 6-month course offered online with live online classes and virtual labs on weekends. Explore - Program Structure.
What is the eligibility criterion?
  • Bachelor’s degree, no prior sales and marketing experience required
  • Students graduating in the next 6 months from the course commencement date.
Explore More Details.
Who will be the faculty for this Digital Marketing Course?
The academic modules would be taught by senior faculty from Great Lakes Institute of Management. In addition to Great Lakes faculty, senior leadership from the industry would also participate in delivering certain topics/modules. See the indicative list here.
What certificate will I receive?
Successful participants will be awarded a Post Graduate certificate in Strategic Digital Marketing from Great Lakes Executive Learning. Great Lakes has consistently been ranked among the top business schools in the country for its Data Science, Analytics and MBA programs. Great Lakes has been ranked among the top 10 in "Recruiter’s Perception" meaning that the Great Lakes certificate is valued highly by leading companies in India. View Here - Digital Marketing Certificate by Great Learning
What is the extent of hands-on exposure or live projects?
This Digital Marketing Course includes various real-time projects and a detailed capstone project. You will analyze real-world problems using a range of tools & techniques that you have learned in live classes. The duration of the capstone project is one month. Know More Details - Curriculum & Capstone Projects.
What is a virtual lab?
During a virtual lab session, a mentor will guide you on how to run campaigns. For instance, in the phases of course where you’re working on running campaigns on Google or Facebook, you will access those platforms to set-up and run live campaigns. You will have defined lab timings that give you plenty of time to work on the lab. Explore Here.
What if I miss a lab session?
You are expected to make the necessary arrangements to attend all the classes and lab sessions. If you miss a lab session, you will not have an opportunity to make up for the lab at a later time. As you can appreciate, this is logistically infeasible, as the class would’ve moved on to the next section. But, you will have access to the lab recording to go over the class. Explore - Program Details.
Would the content be available to me after completion of the Digital Marketing course?
We believe that learning should be continuous and hence, access to Learning Management System (Olympus) which houses the learning material would be available to the candidates up to three years post completion of Digital Marketing Course. For More Info - Contact Us.
Do I get hard copies in terms of study material?
All the requisite learning material is provided online through the Learning Management System. Candidates are free to purchase any reference books or material as may be recommended by the faculty. For More Info - Contact Us.
How will I be evaluated through this Digital Marketing course?
The PG Strategic Digital Marketing Course is a holistic and rigorous program and follows a continuous evaluation scheme for your hands-on work. While you receive feedback on your lab submissions, your performance in projects will be graded. Click Here - Program Benefits & Features.
What kind of career assistance will I get?
You are provided career support through resume workshops and interview preparation sessions for digital marketing job roles. Relevant career opportunities with leading companies are also shared with you. Explore Here - Great Learning Career Excelerate Program.
What is the course fee? Is loan facility available?
Please click to see the course fee structure. The admissions office will help you in applying for loans once you receive an offer of admission. Our lending partners include HDFC Credila, Avanse (DHFL), Axis Bank and ZestMoney. We ensure money is not a constraint in the path of learning.
Can I pay the fee in instalments? Is there any discount?
Yes. You can pay the course fee in 2-3 easy instalments. contact the admissions office for more details.
What is the application and selection process?
  • All interested candidates are required to apply to the course by filling up an Online Application Form.
  • Applicants meeting the eligibility criteria receive a screening call from the Admission Director's office.
  • Admission Director reviews the screening call discussion and the applicant’s profile.
  • The announcement of results, followed by the release of the admission offer letter. Apply Now For Demo.
Do I have to attend classes every week?
The course is designed to engage participants every week. All participants are required to learn from the live interactive session every weekend. Download Brochure Now.
What if I miss a project submission?
All projects are mandatory evaluation components. If you miss a project, you need to re-enroll into the same module and repeat the project. Explore - Program Details.
How can I apply for the course?
If you are interested in the Program, you can apply through the online application form. Please reach out to us at or +91 7428990414 for any program or admission related queries.
What is the refund policy for this course?
We advise all candidates to have complete information before enrolling in the program. No refund requests will be accepted once the fee has been paid. However, there is a deferment policy where a candidate can choose to defer his enrollment to a future batch. Download Brochure Now.
Are paid certifications included in the course fees?
No. The PG Strategic Digital Marketing Course curriculum focuses on the core skills required for you to clear Facebook, Google and Hubspot certifications. However these certifications aren’t part of the offering and you have to apply to them separately on your own. Know More Details.

The Prestigious Strategic Digital Marketing Course by Great Learning

Digital marketing has become a buzz word in recent times and has gained a lot of attention. Many freshers are planning to start up a career in digital marketing and many industrialists are also seeking for a perfect digital marketing course to boost up their market. Digital marketing has become one of the highly desired fields to work with. If you are someone who is thinking of taking up a digital marketing course for a career launch or a career transition, it is a necessity for you to know more about digital marketing.

Technology drives us. A study says that the present generation spends almost 11 hours a day on the internet and electronic devices. We start and end our day with the internet. Internet and electronic devices play a major role in our day to day life. Digital Marketing is basically the concept of marketing any business on the internet.

There are three main approaches of digital marketing

  • Targeting the users who use the search engine Targeting people on social media such as Instagram, twitter, facebook, etc
  • Targeting people on mobile applications. For example, you are using Youtube on your mobile phone and you get to see many adds.
  • Targeting the people through email.

The following are the various types of digital marketing applications

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Email Marketing
  • Viral Marketing
  • Mobile Advertising

Let us learn about the main concepts of digital marketing training program

Search Engine Optimization

SEO is so associated with digital marketing and is a huge part of it. Many also seek to take up an SEO course. Let us know what involves in SEO training course. Even as there are many number of websites available on the internet, we always prefer the search engine to fetch the desired result. We have many search engines such as Google, Yahoo, Ask, Bing, msn and many more. Study says that more than 80% of people use Google as their search engine. SEO helps you rank your website on the top of the page. The first two adds displayed for any search query will be charged by Google. SEO is basically a time consuming process while the right strategy of the usage of keywords and a high quality content would help you rank the first page of Google. SEO is a free approach to generate traffic to your website.

Ad words

As discussed earlier, In order to rank first on the search engine, you will need to pay a certain amount to google to display your ads on the first page. There are many websites which display the adds on google which helps to generate traffic. In this way, any digital marketing strategist can promote traffic to their websites.

Social Media Marketing Course

Social media marketing allows a wide space to generate traffic to any website. You will get to see many ads on social media platforms like Instagram, facebook, twitter, etc. These ads will be generated by the websites with the help of the social media platforms. These social media platforms would charge the websites for displaying the adds and promoting their products.

Job Roles of Digital Marketing

Digital marketing offers many job roles in various industries based on the requirement.

The following are few of the job roles offered in the Digital Marketing industry

  • Digital Marketing Manager
  • Content Strategist
  • Virtual Reality Developer
  • SEO and SEM Specialist
  • User Experience Designer
  • Data Analysts
  • Email Marketing Specialist
  • Internet of Things Marketing Specialist
  • Bot Developer
  • Social Media Marketer

The demand for digital marketing certification programs online

Any business requires marketing. Digital marketing is a need for every industry.

Digital marketing has got an enormous demand and it also stands as one of the top job roles that many companies are in need of. The average salary of a digital marketing analyst is 4.8 lakh per annum.

If you are desiring to learn about digital marketing and looking for the right platform, the digital marketing course by Great Learning stands as the best choice for you. Besides attaining the theoretical knowledge of digital marketing, you will also gain practical knowledge through real-time experience.

Choose Great Learning

The advanced digital marketing course by Great Learning is a 6 month PG strategic program which is wisely designed by the highly talented experts as well as the top experienced faculty of digital marketing. This strategic digital marketing course constitutes of all the modules of digital marketing that lets you master every tool and technique involved in it. This program is basically a combination of multiple learning methods that include live online teaching, mentorship driven capstone project, virtual labs and many more. The classroom sessions, as well as the labs are conducted usually on weekends which are flexible to attend and you will also be assisted by online discussions as well as assignments. This online digital marketing course by Great Learning is specially designed for the ones that work during the week as you will need not to quit your job to pursue the online digital marketing course.

The following are the various attributes of Great Learning which makes it stand unique from the other platforms

Great Learning has been recognized as one of the best institutes that offers the best digital marketing course in the market today.

  • When you decide to join the outstanding digital marketing course designed by Great Learning and Great Lakes you will be taught by the highly experienced and extremely talented professionals. Each of the faculty members of the Great Lakes are alumni of the top educational institutes of this world
  • In this strategic digital marketing course, you will be taught about the various digital marketing tools such as Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more
  • Develop an amazing digital portfolio that includes all your personal projects that exhibit your skills which are employed in the digital marketing training by Great Learning
  • Gain practical experience by working on online lab sessions to set up and run campaigns
  • You will not just be taught by the digital marketing faculty but you will also be taught about the various industry relevant modules from the leaders and practitioners of digital marketing in their businesses
  • You will be given personal guidance by the industry experts who would help you shape your career in the best way
  • The 4 week capstone project will let you work on an application based industry project which lets you stimulate your learning by employing all the digital marketing tools and techniques and gain practical experience. This project of yours will be mentored and evaluated by the faculty members of Great Lakes and also by the industry experts of digital marketing
  • You will be certified by the prestigious Great Lakes institute and your portfolio will also be displayed on many social media platforms to gain attention which helps to have a kick start to your digital marketing career
  • Even as you successfully finish the digital marketing certification program online by Great Learning, you will also be given great career assistance. As Great Learning is associated with a number of top multinational companies across the country, you will be able to participate in the regular placement drives conducted by Great Learning in which all these companies takes place. This helps you have an amazing career launch. You will also be assisted by a career mentor who is an expert in digital marketing platform will help you prepare for the placement drives and let you choose the right opportunity