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Learn industry relevant modules from Digital Marketing leaders and practitioners.
Learn tools like Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.
Work on your own personal project and showcase your skills by growing your digital footprint during the program.
Participate in online lab sessions to set up live campaigns that foster hands-on learning.
This allows you to apply your learning to real life projects and add it to your portfolio for potential employers to see.
Get personal guidance from experts working with leading organisations to help shape and plan your career.
The 5-month PG Program in Strategic Digital Marketing uses a combination of learning methods that include live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are conducted on weekends and are assisted by online discussions and assignments.
Live Online sessions will be conducted by our top-ranked faculty and industry experts every weekend. The program follows a case based pedagogy similar to Top B-schools in the world.
Virtual lab sessions help candidates set up live campaigns using digital marketing tools that emulate real-life scenarios under the guidance of industry practitioners.
Candidates work on an application-oriented industry project where they are mentored and evaluated by Great Lakes faculty and industry experts.
Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel)
The capstone project is designed to help you practise your skills on a real life scenario. You will be mentored and evaluated by Great Lakes faculty and industry experts. The project will serve as a proof of your acquired skills and you can add it to your body of work for potential employer’s to see. Some sample projects that you will work upon are as follows.
Earn a Great Lakes certificate and create an ePortfolio to showcase your learning & projects in a snapshot. Your certificate and ePortfolio can also be shared on social media channels to establish your credibility in Digital Marketing.
The faculty pool of the program consists of leading academicians in the field of Marketing along with several experienced industry practitioners from leading Digital Marketing organizations.
PGDM (IMT Ghaziabad)
AVP - Digital Marketing,
Max Life Insurance
MBA (IIM Lucknow)
Apply by filling a simple Online Application Form.
The faculty panel will review all the applications and shortlist candidates based on their profiles.
Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.
An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.
Candidates can pay the program fee through
Pay in 12 EMIs at 0% interest rate with ZestMoney.
Reach out to admission’s office at +91 7827966862 for more details.
We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.Apply Now