Our 400+ Hiring Partners

Ace the Digital Marketing interview by getting networking and career assistance from Great Learning.

tech mahindra
Genpact
EXL Services
Fractal Analytics
nielsen
Cartesian Consulting
HSBC
EY
DXC Technology
mahindra
Ugam Solutions
latentview
kantar
eclerx
fedex
tredence
uber
tech mahindra
Genpact
EXL Services
Fractal Analytics
nielsen
Cartesian Consulting
HSBC
EY
DXC Technology
mahindra
Ugam Solutions
latentview
kantar
eclerx
fedex
tredence
uber

Successful Career Transitions to Inspire You

Read career transition stories of our learners to know how they made a spark in their career after completing our Digital Marketing programs.

Savitha Babu

Digital Marketing Specialist

UT Austin

Marketing Head

Kishore R

NRI Relationship Manager

UT Austin

Senior Client Relationship Manager

Poorvick

Graduate Intern

UT Austin

Visual Analyst

Aishvarya Srivastava

Senior Manager

UT Austin

Director, Client Success

Arshiya Nowsheen

Senior Manager Global Channel Sales

UT Austin

Head Channel Sales

Varsha Ravi

Digital Marketing Executive

UT Austin

Digital Marketing Specialist

Pranav Trikha

Sales Manager

UT Austin

GM Marketing & Growth

Pourna Sridhar

Freelance Marketing Manager

UT Austin

Senior Content Editor

Ruchi Jaiswal

CVM Manager

UT Austin

Digital Marketing Manager

Kishore Ram Kumar D

Key Account Manager

UT Austin

Senior Account Manager

Nancy Shukla

Manager Resedential Sales

UT Austin

Real Time Analyst

Rajat Tewari

Manager Resedential Sales

UT Austin

Strategy Sales & Marketing

Muddada Murali Manohar

Analyst Solution Advisor

UT Austin

Senior-Professional Analytics Solutions

Ashwini

Trade Officer Aerospace and Defence

UT Austin

BRICS Chamber of Commerce & Industry

Pradeesh M R

Product Sales Specialist - Collaboration

UT Austin

Regional Sales Manager - South II

Madhura V S

Manager - Community Operations

UT Austin

Senior Manager - Product Operations

Manushi Kaur

Data Analysis Manager

UT Austin

Sr. Customer Product & Marketing Analytics Manager

Anirban Ajoykumar Palit

Zonal Manager - Blood Safety Solutions

UT Austin

Co-Founder and Managing Director

Sumit Kumar

Consultant

UT Austin

Director

Prasanth Namboodiri

Manager Video Support Center

UT Austin

Escalation Manager-Delivery Networks

Sudhir Kumar Ojha

System Analyst

UT Austin

Supply Chain and Project Management

Virendra Datt Saklani

Deputy Vice President

UT Austin

Vice President

Sudhakar Shivashankar

GM Data Science and Engineering

UT Austin

Head - Digital

Radhakrishnan Rajagopalan

Managing Director & GM

UT Austin

Global Head, Customer Success, Data & Intelligence

Rajiv Sharaf

Senior Executive Vice President

UT Austin

Head- IT

Prev
Next

Why Great Learning?

We are trusted by millions of learners from 140+ countries, providing an excellent professional network. Take a look at the highlights of the program:

Customised Learning Journey

Opt for the program which coheres with your specifications like the course curriculum, duration and timings of the classes, and a lot more.

Comprehensive curriculum

An all-inclusive curriculum covering a broad range of topics and tools that will support learners to master digital marketing.

Hands on Learning

Learn tools like Google AdWords, Facebook Ads and more by resolving the real-life case studies and projects.

Dedicated Career Services

Get access to the personalised career guidance and resume workshops to become job-ready.

Learning Sessions in Small Groups

Get an advantage of the collaborative learning sessions to get a detailed understanding of the tools and techniques of digital marketing.

Highly Regarded Universities

Earn certificate or a degree from the top ranked universities

Our Industry Mentors

Meet a few of our mentors, the guiding force of your learning journey. Our industry mentors are skilled and experienced professionals working in the top-notch companies.

Mr. Saurabh Khanna
Mr. Saurabh Khanna

VP Analytics, Machine Learning

Bank Of America

Mr. Sameer Jain
Mr. Sameer Jain

Digital Strategy & Customer Engagement

Adobe Analytics Superstar

Mr Mohtashim Hashmi
Mr Mohtashim Hashmi

Product Marketing

Economic Times

Mr. Tushar Sharma
Mr. Tushar Sharma

Founder

VokseDigital Consultancy Services LLP

Mr Priyabrata Chakraborty
Mr Priyabrata Chakraborty

Group Head - Programmatic

Omnicom Media Group

Mr. Himanshu Manroa
Mr. Himanshu Manroa

AVP - Research & Analytics Solutions

Datamatics

Mr. Ravi Verma
Mr. Ravi Verma

Marketing

Great Learning

Mr. Sumeet Gupta
Mr. Sumeet Gupta

Digital Marketing

Max Life

Mr. Siddharth Singh
Mr. Siddharth Singh

Digital Marketing

Great Learning

Mr. Archish Mathe
Mr. Archish Mathe

Founder

Zishta

Mr. Saikat Sinha
Mr. Saikat Sinha

Head of Marketing

Droom Technology

Mr. Mohit Mangla
Mr. Mohit Mangla

Senior Director

Droom Technology

Mr. Nishant Srivastava
Mr. Nishant Srivastava

Vice President

Havas Media

Mr. Somil Agarwal
Mr. Somil Agarwal

Founder

AYPR Consulting

Mr Lakshminarayanan G
Mr Lakshminarayanan G

Associate Director

Deloitte Consulting

Prev
Next

Top Projects done by the Learners

Learn about Digital Marketing with the help of real-life case studies of the top companies and their applications.

Restaurants Food and Beverage

Develop a customer loyalty program for Dominos to drive online repeat orders

The food delivery market, which Dominos dominated, has now become the food-tech market with players like Swiggy and Zomato. This hands-on project tests digital marketing training for developing a customer loyalty program for Dominos to drive online repeat orders.
Learn more

Product Management

Develop an Electronic Medical System

To develop an online Medication Administration Record (MAR) catering to 1800+ bed integrated delivery system with multiple campuses and outreach clinics in the first stage. The orders and results would be aggregated and stored in a central repository with a record retrieval system that will enable patients and healthcare professionals to access the health records from anywhere in the world.
Learn more

E-commerce

Develop a Digital Marketing Plan for a Men’s Grooming Brand

The project objective is to increase brand awareness and drive more sales through various digital channels like websites and e-commerce platforms. Learners will have to utilize the concepts learned throughout the digital marketing postgraduate program and develop a digital marketing plan.
Learn more

Marketing

Develop a Marketing Strategy for Rural Markets for M&M vehicle

To conduct need-gap analysis for rural individual transport segment in India and develop a marketing plan for new M&M vehicle including the marketing mix (price, promotion, placement, positioning) by studying the consumer behavior to identify the decisions and attributes driving the purchases.
Learn more

Kitchenware Retail

Design a Go-to-market Strategy for an Online Venture Dealing in Traditional Cookware

Once upon a time, the internet was seen as a novelty. While some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today, however, ignoring the internet in growing an organization would be a fatal mistake. Consumers use the internet to find information and resources, and if not there, it may act as a lost opportunity for the business. This project is designed to enhance the learning made in digital marketing online training.
Learn more

Product Management

Develop a Product to Elevate Customer's Supermarket Experience

To develop a technology product for retailers to enhance customer shopping experience with in-store assistance, relevant recommendations and drive better profits by simplified inventory management, better utilization of shelf space, etc.
Learn more

E-commerce

Customer Targeting Strategy for an E-commerce Website

Conducted research and developed detailed buyer personas (including customer demographics, behavior patterns, motivations, goals, and marketing messaging) for an e-commerce website dedicated to women’s apparel. The project aims to discover the target consumers, identify the right marketing channels and attract the most valuable visitors and leads.
Learn more

Analytics

HR Data Analytics on Software Adoption, Usage and Preferences

To analyze the software adoption for various industries and Organizations is to help them and business users to improve the HR functions, Business Processes, and Business Strategy.
Learn more

Analytics

Predicting Red Wine Quality - Based on Physicochemical Properties

The primary goal of this project is to use data mining techniques to predict the best wine quality, to suggest the sellers on the best wine composition available in the niche market.
Learn more

Analytics

Develop a Customer Life Time Program for Existing Dominos Customers

To develop a customer life time program for existing Dominos customers in order to drive repeat and upsell irrespective of where the customer choses to order by deploying RFM Model to segment customers.
Learn more
Prev
Next

User Testimonials of our Digital Marketing Programs

Read inspiring testimonials of the learners who reaped the rewards after completing the digital marketing courses offered by Great Learning.

My friend recommended this program, I was looking for one where I could work as well as learn. I joined Great Learning because of the weekend session and online support through mentors and faculty, made the learning easy. The program experience has been exceptional, the assignment, lecturers and the peer group have been very interactive and you get to learn from each other. It doesn’t feel like you are sitting at home and attending the class, rather its more one on one session and you can clarify your doubts personally.

Tanvi Puri

Architect, Incubis Consultant Pvt Ltd

Program : PG Program in Strategic Digital Marketing

Faculties are great. They explained the concepts really well and made the sessions fun. It was a totally new way of learning. Industry sessions were so inspiring. I remember a session on product management, which is my profile. I took lots of notes and those concepts still apply to my current profit. Ability to work and learn at the same time was the greatest aspect of the program.

Kanupriya Verma

Product Management

company logo

Program : Executive PG Program in Management

I have 15 years of experience, primarily coming from data information management background and currently dealing with cloud, big data and business intelligence engagement. The overall program is very professional and conducted very thoughtfully. Thanks to people like Saumya, Kritika and everyone, they keep us on our toes and whenever a milestone is coming up be it an assignment, quiz or session, it is very clearly communicated over WhatsApp group, emails and notifications. It’s great to see such well planned and well-thought course with professors bringing in a rich learning culture and industry experience.

Avneet Bhatia

Diretor, Axtria

Program : PG Program in Strategic Digital Marketing

I was already working as a manager but I opted for this program to explore more opportunities and advance towards a higher management position. I had great experience with faculties and colleges from different backgrounds. I would rate the industry sessions as 10 on 10. I really liked those.

Priya Sharma

Relationship Manager, Crown Plaza Hotels

company logo

Program : Executive PG Program in Management

I picked this course to understand the marketing side of the education space as I am part of India’s largest professional education provider and transition to a more senior role where I get to handle a team of marketers under me. Overall the program experience has been exceptional, as the faculty is a Class apart and I get to interact with them a lot. I would definitely recommend this program to others.

Sushant Bharatwal

Program Manager, Great Lakes Institute if Management

Program : PG Program in Strategic Digital Marketing

Structure of program is very good. For an experienced person like me, going over unnecessary basics was not required. This was taken care of in the program. The other students are highly experienced and you get to learn from their thought process as well. It is a real value add in the whole experience.

Vivek Nagpal

HOD Operations & Supply Chain

company logo

Program : Executive PG Program in Management

I just completed my B.Tech and was looking for a course where I could do distance learning. Since I am a freelance web designer, getting a postgraduate distance learning from Great Lakes would definitely boost my resume. The industry exposure, live capstone project and one on one doubt solving sessions are the highlights of the program. The professor and the study material is very good and helps you think in new directions.

Lokesh Gurbani

Freelancer Web Designer

Program : PG Program in Strategic Digital Marketing

Recently I came across this course on Great Learning on Strategic Digital marketing, its been a few classes now and I must say it was a good decision. The study material is pretty detailed and is really helpful in the entire learning journey. The best part is that even though the session is online they make it so interactive that it doesn’t feel like an online class.

Rubani Oberoi

Audit Associate, Ernst and Young

Program : PG Program in Strategic Digital Marketing

Prev
Next

Learner Reviews for our Digital Marketing Programs

06 Jun 2021
Batch of March 2021 | India
Thank you for all the efforts taken.. The tools used and case studies helped us to relate to real-time scenarios. An engaging session.

Program : Executive PG Program in Management

See all Reviews of this program
06 Jun 2021
Batch of April 2021 | India
It was a great session by Harish this Sunday Thank you!!

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program
06 Jun 2021
Batch of March 2021 | India
I found the session to be insightfull and really helpful,

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program
06 Jun 2021
Batch of April 2021 | India
This session was taken by Reanshi Vikram and it was very good.

Program : Executive PG Program in Management

See all Reviews of this program
06 Jun 2021
Batch of April 2021 | Content Management Ops Manager Software & Platforms at Accenture | India
Excellent session, loved the way prof took us through the concepts.

Program : Executive PG Program in Management

See all Reviews of this program
30 May 2021
Batch of March 2021 | Sales And Marketing Senior Executive at Godrej Properties Limited Full Time | India
The mentor is great, no complaints regarding Akram.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program
06 Jun 2021
Batch of April 2021 | Store Transformation Lead at Aditya Birla Fashion And Retail Ltd. | India
impressive teaching style , found session quite interesting & informative.

Program : Executive PG Program in Management

See all Reviews of this program
29 May 2021
Batch of December 2020 | Sr. Manager Growth Marketing at Gubbacci Full Time | India
Request for more concept clearing classes with Mr. Singh. He is perfectly hands-on with the current day business requirements and very much to the point. Crisp & absolute delight to learn from.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program
06 Jun 2021
Batch of January 2021 | India
Thank you ma'am. Your insights have set us thinking about the world of Managerial Economics.

Program : Executive PG Program in Management

See all Reviews of this program
23 May 2021
Batch of May 2021 | India
More than theoretical method he explained the concepts with examples which helped me to understand much.

Program : PG Program in Strategic Digital Marketing

See all Reviews of this program
What is Digital Marketing, and why should you pursue it?

Digital marketing refers to online marketing, which takes place through electronic devices and the internet to help businesses connect and influence customers. Constantly buzzing with many job opportunities, the industry is worth $68 billion, and the scope is mesmerizing. Adding to it are some of the points that might compel learners to  pursue Digital Marketing: 

 

Increase in Worldwide Digital Population 
According to Statista, there are more than 4.66 billion active internet users worldwide, approximately 60% of the global population.

 

In-Demand Job 
LinkedIn lists digital marketing jobs among the top in-demand jobs based on Job growth and learning. 

 

Plenty of Job Opportunities 
Digital marketing provides plenty of opportunities for professionals. According to LinkedIn, there are 860,000 job openings for a Digital marketer.

 

Competitive Salaries 
Everyone wants to pursue a career that pays a competitive salary. According to Glassdoor, an average salary package in the digital marketing domain is close to ₹3,69,000 in India.

 

Multiple Career Paths 
Digital Marketing offers you the freedom to master various fields of digital marketing. Employers prefer versatile candidates. 

 

If all these reasons are good enough to secure a Digital Marketing career, then take the first step to upskill by applying for a digital marketing course. One can get skilled in content creation, digital advertising, or social media strategy by enrolling in a program.  

 

What are the objectives of Digital Marketing?

These are some main objectives of digital marketing:

 

Lead Generation 
The lead pipeline is crucial for running a business. Digital marketing helps you obtain high-quality leads for the company. 

 

Brand Awareness 
Digital marketing is used to enhance brand awareness. Businesses spread awareness about their existence in the market and get prospective customers.

 

Make Revenue 
Businesses use digital marketing to increase their revenues.

 

Promotion of Products and Services 
Most companies are spending a substantial amount on it as it's easier to reach customers through digital media nowadays.

 

Customer Engagement 
The social media posts, catchy search engine advertisements, and personalized emails are all used to catch the customers' attention towards the brand. 

 

Improved User Experience 
Marketing professionals use digital marketing techniques to enhance the user experience on your website.

Is this program right for me?

Any graduate or working professional can join an online digital marketing course. Great Learning offers a range of digital marketing programs with different specifications. All that is required is the interest to learn digital marketing with all your determination.

Eligibility criteria for Digital Marketing Course
  • Bachelor’s degree, no prior sales or marketing experience required.
  • The freshers graduating in the next six months, from the course commencement date.
Who should enroll for a Digital Marketing Course?

Any student, job aspirant, working professionals, or entrepreneur can enroll in a Digital marketing course. The below-mentioned candidates can learn digital marketing with the best digital marketing courses offered by Great Learning:

 

  • Graduates/Final-year Students
  • Entrepreneurs/Business owners who wish to expand their business on the online platform.
  • Marketing professionals who want to learn digital marketing skills.
  • Working professionals have got to upgrade their knowledge about digital marketing and gain better prospects in the industry. 
  • Bloggers and Vloggers who use SEO, social media, and WordPress to earn money.
  • Freelancers, being self-employed, also need to update and upgrade themselves continuously.
What are the prerequisites for pursuing a Digital Marketing Course?

Here is a prerequisite guide for the learners who want to learn digital marketing online:

 

  1. Minimum Education Requirements: A bachelor's degree is required to get enrolled in a Digital marketing course. 
  2. Entrance Exams: There are no entrance exams for starting a digital marketing program. 
  3. Check the Course Details: Check out the digital marketing course details like fees, faculty, class timings, course duration, course contents, and certifications. 
  4. Complete a Fundamental Course in Digital Marketing (Suggestion): It is suggested to complete an introductory course in Digital Marketing that takes you through digital marketing basics. 
  5. Keep Yourself Updated: Read about the latest trends, tools, and updates in the digital marketing industry to keep yourself updated and be a good digital marketing specialist. 
What are the Roles and Responsibilities of a Digital Marketer?

Digital marketer plays an essential role in running online marketing campaigns to promote products and services. These are the primary responsibilities of a digital marketer:

 

Opting Growth Strategies 
The responsibility of a digital marketer is to brainstorm and create growth strategies to attract online traffic.

 

Content Strategy
Gather and use the content for website creation and maintenance, which helps meet the digital marketing strategy's objectives. 

 

Search Engine Optimization and Search Engine Marketing 
Bring business by attracting the target audience either by website optimization or paid advertisements on the search engines.

 

Social Networking 
A digital marketer must plan, design, and manage the social media presence. 

 

Marketing Analytics 
A digital marketer should transform the raw data into insights and report the analytical findings to the management. 

What is the pay scale offered in the Digital Marketing domain?

The digital marketing field offers several job roles for developing innovative digital marketing strategies. For every specific job role, the work sensibilities and pay scale differ. Let us have a look at the digital marketing salaries for different job roles:

 

Digital Marketing Manager 

Responsible for managing different functions of online marketing. The average pay for a DM manager is around ₹5 lakhs p.a. in India. 

 

Experience Level

Salary

0-1 Year

₹3,09,000

1-4 Years

₹4,44,000

5-9 years

₹7,05,000

10-19 years

₹10,00,000


 

SEO manager

Ensures the organic growth of the company's website through website optimization. The average pay for an SEO manager in India is nearly ₹5.2 lakhs p.a.

 

Experience Level

Salary

0-1 Year

₹ 3,80,044

1-4 Years

₹ 4,95,850

5-9 years

₹ 5,53,409

10-19 years

₹ 8,00,000

 

Content Strategist 

Responsible for creating and strategizing content to promote the brand and develop an audience. The average pay for a content strategist in India is close to ₹4.8 lakhs p.a.

 

Experience Level

Salary

0-1 Year

₹ 3,24870

1-4 years

₹ 4,28,893

5-9 years

₹ 8,33,637

10-19 years

₹ 13,00,000

 

Content Marketing Manager 

Amenable to build website traffic and distribute content on various platforms, which drives brand awareness. The average pay for a Content marketing manager in India is around ₹6 lakhs p.a.

 

Experience Level

Salary

0-1 Year

₹ 4,79,323

1-4 years

₹ 5,13,369

5-9 years

₹ 8,18,583

10-19 years 

₹ 12,45,765


 

Social Media Manager 

Responds to the queries and generates campaigns on social media. The average pay for a social media manager in India is around ₹3.2 lakhs p.a.


 

Experience Level

Salary

0-1 Year

₹ 2,52,444

1-4 years

₹ 3,21,875

5-9 years

₹ 6,89,052

10-19 years 

₹ 9,99,999

 

The pay in the digital marketing domain varies as per the job role and the experience level

Why should you get a Digital Marketing Certification?

Digital Marketing has become the need of an hour. As more customers are moving online for making a purchase, the companies require more employees for the industry. To take advantage of the available job openings, one should get a digital marketing certification to start a career in the digital marketing industry. 
Let us have a look at the reasons to get a Digital Marketing Certification:

 

Improves Your CV
Digital marketing certification is an add-on, which adds value to your CV. It provides a great kickstart to your career and lands you up with many job opportunities. 
 
Flourish Your Career 
Digital marketing certification provides a competitive edge to you in the industry. If you and the other person (with no certification) are applying for the same job, you get a definite advantage over the other person.
 
Increase in Earning Potential
The companies are willing to pay higher to the certified digital marketing professionals. 
 
Fills the Skill Gap 
Companies need skilled and certified professionals, and the Digital marketing certification fills this skill gap.
 
Commitment to Professionalism 
A Digital marketing certification shows your commitment and excellence towards your field.  
 
Therefore, to keep pace with the digital marketing industry's growth, consider adding a certification to your resume. Join the best online digital marketing courses in India to excel in your career. 
 

Which skills will you learn with the digital marketing programs?

Great learning digital marketing programs make you well equipped with all the necessary skills required to have as a digital marketing professional:

 

  • Data Analytics and Insights to implement and embellish digital marketing strategies constantly. 
  • Social Media Marketing to focus on improving brand awareness and engagement on social media platforms. 
  • Email marketing tools, tactics, and automation techniques 
  • Content marketing techniques to allure the target audience and build up a list of leads for the business. 
  • Mobile Marketing skills to manage the dynamic mobile marketing space.
  • SEO and SEM skills, which are essential for any digital marketing campaign's success. 

 

Study digital marketing to gain above mentioned skills and get a good job post completion of the program.
 

How do we stand out among other Digital Marketing Courses?

Great Learning's Digital Marketing Course stand out amongst all because of the following features:

 

India’s Most Comprehensive Digital Marketing Programs
Focus on all the digital marketing topics and tools like Facebook Ads, Google Ads, Analytics, Mobile marketing, and more. 

 

Hands-on Learning
Our digital marketing programs are supported by a case study, quizzes, and assignments, offering a hands-on experience to the learners.

 

Live Personalized Mentorship 
Live personalized mentorship from the industry experts to discuss the doubts and the case studies related to digital marketing topics. 

 

Dedicated Career Services
These programs allow learners to participate in offline and online hiring events, resume workshops, and skill assessment tests to become job-ready.

 

World-class Faculty 
Get taught by the faculties from world-class institutions like Stanford, Harvard, Yale, and other leading business organizations. 

 

Get Certified from the Top B school of India 
The programs are affiliated with world-renowned universities, which consistently rank among top B schools.