Design Thinking : From Insights to Viability

Transform Businesses and Products through Design Thinking

Design Thinking : From Insights to Viability

  • Online
  • Mentored Learning
  • Live Faculty Interaction
  • 10 weeks
Apply Now
Application Deadline - 25th Jul 2019

Designed and Delivered by

  • Executive Education

Why Design Thinking?

Design-driven companies have outperformed the S&P Index by 228% over 10 years.

(Source: DMI)

Companies that foster creativity enjoy 1.5 times greater market share.

(Source: Adobe)

50% of design-led companies report more loyal customers.

(Source: Adobe)

Introduction

'Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.'

- Tim Brown, CEO of IDEO

Through this course, you will learn a pragmatic approach that is both a system for inducing creativity and innovation and a framework for solving complex business problems. Learn how you can apply these principles to make products that delight your users.

Designed for busy executives, Design Thinking: From Insights to Viability enables you to integrate your education with your work so you can apply, iterate, and innovate on the job and boost your immediate and long-term outcomes.

The program is offered by Stanford Graduate School of Business Executive Education and delivered in collaboration with Great Learning. Upon successful completion of the program, participants will earn a Certificate of Completion from Stanford Graduate School of Business.

Certificate

Participants who successfully complete the program will be awarded with a 'Certificate of Completion' from Stanford Graduate School of Business.

Build a Competitive Advantage with Design Thinking

Develop an all-purpose toolkit

Learn to use the frameworks in a wide variety of scenarios so you are ready for any challenge

Learn by doing

Apply the Design Thinking methodology to a series of real-world applications, and internalize the concepts

Engage with experts

Interact with world-leading faculty, get personalized feedback from course facilitators, and learn from seasoned practitioners

Showcase your expertise

Distinguish yourself with a certificate of completion from Stanford Graduate School of Business

Master Design Thinking

Online | 10 Weeks

Program Highlights

10-week course

3 to 5 hours of weekly learning commitment

Two live classes by distinguished, tenured faculty from Stanford Graduate School of Business

Weekly feedback and live interactive sessions with experienced course facilitator

Certificate of completion from Stanford Graduate School of Business

10 assignments and a final reflection to synthesize what you've learnt

LEARN FROM THE BEST

Stephanos Zenios

The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology.

Dhirubhai Ambani Faculty Fellow in Entrepreneurship for 2018-2019.

Stefanos Zenios is the faculty co-director at Stanford Graduate School of Business' center for Entrepreneurial Studies. An innovative teacher and researcher, Zenios is the main architect of Startup Garage, a popular Stanford Graduate School of Business course that each year helps hundreds of Stanford Graduate School of Business students and executives learn and apply the innovation processes that are at the center of the Silicon Valley Ecosystem.

Curriculum Snapshot

The curriculum covers the entire framework of the design thinking process. Participants build an understanding of the "user's need" by engaging in empathetic interactions, creating and testing rapid prototypes, and building important building blocks of a business case

Learning Outcomes

Acquire a design thinking mindset, so that you can translate your learnings during the course to drive innovation in your company

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

Who Should Attend

Product Managers

Business Heads

Marketing Managers

Entrepreneurs

Consultants

UI/UX Designers

Testimonials

*Testimonials from alumni of Stanford Graduate School of Business LEAD Program's Design Thinking course.

Companies that use Design Thinking

Companies are using Design Thinking frameworks to innovate and grow their business. Here is an indicative list of companies that have used design thinking to create products that customers love.

  • APPLE
  • SAP
  • IBM
  • NETFLIX
  • NIKE
  • CITRIX
  • PURINA
  • CAPITAL ONE
  • AirBnb
  • and many more...

Admission Details

  • Certificate from Stanford Graduate School of Business.
  • Learn from the pioneers of Design Thinking.
  • Extensive hands-on practise with 10 assignments.
  • Taught by world-class faculty from Stanford Graduate School of Business.
  • Weekly personalized feedback from Course Facilitators.
  • Two live classes by Stanford Graduate School of Business faculty.

Selection Process

Step 1

Fill application form

Apply by filling a simple online application form.

Step 2

Application review

Admissions Team will review and shortlist candidates based on their application.

Step 3

Telephonic Interview

Shortlisted candidates will go through a telephonic interview round with the Admission Director.

Step 4

Join the program

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

3,000 USD

Payments

Candidates can pay the program fee through

account_balance
Net Banking
credit_card
Credit/Debit Cards
Cheque, DD

Batch Start Dates

Online

27th Sep 2019

Upcoming Application Deadline

25th Jul 2019

We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now
Application Deadline - 25th Jul 2019

Contact us

Please reach out to the admission office if you have any queries.

Master Design Thinking

Online | 10 Weeks

Frequently Asked Questions

Design Thinking: From Insights to Viability is a 10 week program offered online with mentorship and periodic live sessions.

Design Thinking is a process and an ideology that aims to solve complex problems keeping the user at the heart of the problem.

Design Thinking promotes creativity and innovation. When it comes to problem- solving, we trust our knowledge and experience to form patterns and make decisions. While useful in certain situations, can limit our view of things. Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our blinders and consider alternative solutions. The entire process contributes itself to challenging assumptions and discovering new pathways and ideas. Design Thinking is a middle path of problem-solving. It is not completely ingrained in emotion and intuition, nor does it rdepend solely on analytics, science and rationale; it uses a mixture of both.

You will be taught by world class faculty from Stanford Graduate School of Business. You will have access to learning content week on week and will have 2 live sessions with the faculty periodically.

Participants will be awarded with a 'Certificate of Completion' from Stanford Graduate School of Business.

The program is covered using recorded content delivered by distinguished tenured faculty from Stanford Graduate School of Business. Participants will also recieve weekly feedback from a Course Facilitator on their assignments and progress in the course. In addition, there will be 'Office Hours' where participants will be meeting the course facilitators through a virtual platform.

As part of the program, learners will attend live online interactive sessions with course facilitators and peers from the program. These sessions are conducted in closed groups and are designed to be interactive. This is also an opportunity for learners to get some of their burning questions answered by these expert mentors.

No. This program is fully online, with periodic live faculty interaction and weekly personalized regular feedback.

Learners will have access to the content for an entire month post program completion.

Participants are required to give 3 to 5 hours a week for lecture videos, assignments and, peer interaction.

Participants will identify opportunities for innovation and,use design thinking to drive organizational transformation. During this program, you will learn to:

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

All assignments must be completed and submissions must demonstrate the participant has achieved the learning outcomes, to the satisfaction of the course facilitator.

The course facilitator is your mentor and design thinking coach. You will receive weekly feedback on your assignments and also interact with the course facilitator periodically during 'Office Hours'.

We accept corporate sponsorships and can assist you with the process. For more information, you can write to us at designthinking@greatlearning.in

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