Transform Businesses and Products through Design Thinking

Stanford Design Thinking : From Insights to Viability

  • Online
  • Mentored Learning
  • Live Faculty Interaction
  • 12 weeks
Apply Now
Application Deadline 13th Aug 2020

Designed and Delivered by

  • Executive Education

Why Design Thinking?

Why we learn Design Thinking at Great Learning

Design-driven companies have outperformed the S&P Index by 228% over 10 years.

(Source: DMI)

Companies that foster creativity enjoy 1.5 times greater market share.

(Source: Adobe)

50% of design-led companies report more loyal customers.

(Source: Adobe)

Build a Competitive Advantage with Design Thinking

Develop an all-purpose toolkit

Learn to use the frameworks in a wide variety of scenarios so you are ready for any challenge

Learn by doing

Apply the Design Thinking methodology to a series of real-world applications, and internalize the concepts

Engage with experts

Interact with experts, get personalized feedback from course facilitators, and learn from seasoned practitioners

Showcase your expertise

Distinguish yourself with a certificate of completion from Stanford Graduate School of Business

Stanford Executive Education Design Thinking Program

Online | 12 Weeks

Introduction

'Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.'

- Tim Brown, CEO of IDEO

Through this course, you will learn a pragmatic approach that is both a system for inducing creativity and innovation and a framework for solving complex business problems. Learn how you can apply these principles to make products that delight your users.

Designed for busy executives, Design Thinking: From Insights to Viability enables you to integrate your education with your work so you can apply, iterate, and innovate on the job and boost your immediate and long-term outcomes.

The program is offered by Stanford Graduate School of Business Executive Education and delivered in collaboration with Great Learning. Upon successful completion of the program, participants will earn a Certificate of Completion from Stanford Graduate School of Business.

Certificate

Participants who successfully complete the program will be awarded with a 'Certificate of Completion' from Stanford Graduate School of Business.

Program Highlights

12-week course

3 to 5 hours of weekly learning commitment

Live interactive session by tenured faculty from Stanford Graduate School of Business

Weekly feedback and live interactive sessions with experienced course facilitator

Certificate of completion from Stanford Graduate School of Business

10 assignments and a final reflection to synthesize what you've learnt

LEARN FROM THE BEST

Stefanos Zenios

The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology.

Dhirubhai Ambani Faculty Fellow in Entrepreneurship for 2018-2019.

Professor Stefanos Zenios is the faculty co-director at Stanford Graduate School of Business' center for Entrepreneurial Studies. An innovative teacher and researcher, Professor Zenios is the main architect of Startup Garage, a popular Stanford Graduate School of Business course that each year helps hundreds of Stanford Graduate School of Business students and executives learn and apply the innovation processes that are at the center of the Silicon Valley Ecosystem.

Curriculum Snapshot

The curriculum covers the entire framework of the design thinking process. Participants build an understanding of the "user's need" by engaging in empathetic interactions, creating and testing rapid prototypes, and building important building blocks of a business case

BATCH PROFILE

Batch Industry Diversity

Almost one third of the batch comes from the IT/Technology industry. The rest of the batch has good representation from a wide variety of industries like Consulting, Manufacturing, Infrastructure, Education amongst others.

Learning course batch industry diversity

Batch Work Experience Distribution

The batch has an average work experience of 8 to 10 years. While there is a cross section of young professionals and mid career executives, 51% of the batch is composed of senior professionals having more than 12 years of experience.

Learning batch work experience distribution

Educational Qualification

Learning batch work experience distribution

Testimonials

Learning Outcomes

Acquire a design thinking mindset, so that you can translate your learnings during the course to drive innovation in your company

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

Who Should Attend

Product Managers and Analysts

Business Heads

Marketing Managers

Entrepreneurs

Consultants and Educators

UI/UX Designers

Companies that use Design Thinking

Companies are using Design Thinking frameworks to innovate and grow their business. Here is an indicative list of companies that have used design thinking to create products that customers love.

  • APPLE
  • SAP
  • IBM
  • NETFLIX
  • NIKE
  • CITRIX
  • PURINA
  • CAPITAL ONE
  • AirBnb
  • and many more...

Admission Details

  • Certificate from Stanford Graduate School of Business.
  • Learn from the pioneers of Design Thinking.
  • Extensive hands-on practise with 10 assignments.
  • Live interactive session by world class faculty from Stanford Graduate School of Business.
  • Weekly personalized feedback from Course Facilitators.

Selection Process

Step 1

Fill application form

Step 2

Application review

Admissions Team will review and shortlist candidates based on their application.

Step 3

Telephonic Interview

Shortlisted candidates will go through a telephonic interview round with the Admission Director.

Step 4

Join the program

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Round

Dates

Fee

Status

*Early Admissions Round

20th May'2020 - 30th June'2020

$3,300

Closed

*Final Admissions Round

1st Jul'2020 - 31st Aug'2020

$3,500

Open

*To ensure high-quality learning, each batch will only have a limited number of seats. Since we close admissions as soon as the batch is filled up, we recommend that you enrol as soon as possible to secure your seat in the upcoming batch.

Payments

Candidates can pay the program fee through

account_balance
Bank Transfer
credit_card
Credit/Debit Cards

Batch Start Dates

Online

16th Sep 2020

Upcoming Application Deadline

13th Aug 2020

We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now
Application Deadline 13th Aug 2020

Frequently Asked Questions

Design Thinking: From Insights to Viability is a 12 week program offered online with mentorship and periodic live sessions.

Design Thinking is a process and an ideology that aims to solve complex problems keeping the user at the heart of the problem.

Design Thinking promotes creativity and innovation. When it comes to problem- solving, we trust our knowledge and experience to form patterns and make decisions. While useful in certain situations, can limit our view of things. Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our blinders and consider alternative solutions. The entire process contributes itself to challenging assumptions and discovering new pathways and ideas. Design Thinking is a middle path of problem-solving. It is not completely ingrained in emotion and intuition, nor does it rdepend solely on analytics, science and rationale; it uses a mixture of both.

Prof Stefanos Zenios is the director, architect and faculty of the course. You will have access to learning videos recorded that will be released week on week as well as a live interactive session with Prof Stefanos.

Participants will be awarded with a 'Certificate of Completion' from Stanford Graduate School of Business.

The program is covered using live faculty interaction and recorded learning content created by distinguished tenured faculty from Stanford Graduate School of Business. Participants will also receive weekly feedback from a Course Facilitator on their assignments and progress in the course. In addition, there will be 'Office Hours' where participants will be meeting the course facilitators through a virtual platform.

As part of the program, learners will attend live online interactive sessions with course facilitators and peers from the program. These sessions are conducted in closed groups and are designed to be interactive. This is also an opportunity for learners to get some of their burning questions answered by these expert mentors.

No. This program is fully online, with periodic live interaction and weekly personalized regular feedback by Course Facilitators.

Learners will have access to the content for an entire month post program completion.

Participants are required to give 3 to 5 hours a week for lecture videos, assignments and, peer interaction.

Participants will identify opportunities for innovation and,use design thinking to drive organizational transformation. During this program, you will learn to:

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

All assignments must be completed and submissions must demonstrate the participant has achieved the learning outcomes, to the satisfaction of the course facilitator.

The course facilitator is your mentor and design thinking coach. You will receive weekly feedback on your assignments and also interact with the course facilitator periodically during 'Office Hours'.