Master Digital Marketing Strategy

PG Program in Strategic Digital Marketing in Hyderabad

  • 6 months
  • Online Mentorship
Apply Now
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One of the top 10 B-schools in India

Great Lakes Advantage

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Consistently ranked among the top 10 B-Schools of the country by Outlook, Business World, and more.

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Great Lakes Advisory Council

Formed of 40+ Management Gurus including Dr. Ratan N Tata and Ms. Indra K Nooyi

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Great Lakes Faculty

100+ faculty from the likes of Kellog, Stanford, Harvard, Yale, and many leading business organizations.

Why Join PG Program in Strategic Digital Marketing?

Great Learning corporate collaboration
Industry Collaboration

Learn and master the techniques and tools of industry-relevant modules from Digital Marketing leaders and practitioners.

Great Learning practical exp
Digital Marketing Tools

Gain knowledge to work with tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.

Great Learning portfolio
Build your Digital Portfolio

Work on your own project and display your talents by creating your digital footprint during the Strategic Digital Marketing Course.

Great Learning study online
Hands-on Practical Exposure

Participate in online lab sessions to set up live campaigns that support hands-on learning.

Great Learning capstone project
Mentored Capstone Project

This empowers you to employ your learning expertise on real-life projects and add them to your portfolio for potential employers to perceive.

Great Learning career mentorship
Career Enhancement

Obtain personal guidance from specialists in this field working with leading organizations to assist you to develop and design your career.

Master Digital Marketing Strategy

Online | 6 Months

Program Structure

The 6-month PG Strategic Digital Marketing Course in Hyderabad uses a blend of learning approaches that combine live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are held on weekends and are served by online discussions and assignments.

Great Learning program structure-1

Online live classes

Live Online sessions will be planned by our top-ranked faculty and business experts every weekend. The Strategic Digital Marketing Course accompanies a case-based teaching format similar to Top B-schools in the world.

Great Learning program structure-2

Virtual lab sessions

Virtual lab sessions serve candidates to set up live campaigns using digital marketing tools that imitate real-life scenarios under the supervision of industry practitioners.

Great Learning program structure-3

4-Week capstone project

Candidates work on an application-oriented industry project where they are mentored and evaluated by Great Lakes faculty and industry experts.


Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.

Customer Understanding and Insights
Marketing Fundamentals
  • Marketing mix
  • Segmentation, targeting and positioning
  • Consumer decision making process
  • Understanding Competitors
The Digital Marketing Framework
  • Customer engagement and tactics
  • Behavioural approaches to marketing
  • Customer understanding, segmentation and behaviour
  • Buyers Persona
Customer Acquisition and Engagement Strategy
Content Marketing
  • Branding, positioning and marketing messaging
  • Creating ad copies across formats
  • Landing page design
  • Design thinking
  • User interaction design and experience(UI-UX)
  • Mastering Storytelling
  • Developing your brand Voice
  • Content Planning and auditing
Paid Marketing
  • Google adwords/search marketing
  • Display marketing)
  • Youtube marketing
  • Linkedin marketing
  • Facebook and Instagram marketing
  • Programmatic buying
  • Other Channels(Twitter, Microsoft Ads)
Social Brand Management
  • Social media strategy across platforms(Facebook, Instagram, Linkedin, Twitter, Quora)
  • Online reputation management
  • Planning and executing social media campaigns
Customer Nurturing Strategy and Digital Marketing Tactics
Search Engine Optimization
  • SEO Basics
  • On page SEO
  • Linking/ Navigation
  • Site crawlability and other factors
  • Off Page SEO
  • SEO Case Study
  • Tool Demonstration
Email and Affiliate Marketing
  • Designing effective emails
  • Marketing automation
  • SMS marketing
  • Affiliate marketing
  • How to Start an Affiliate Marketing Program?
  • Affiliate Marketing Strategy and Use Cases
  • Affiliate Marketing Pitfalls
Mobile Marketing
  • App install and app store optimization
  • App engagement and analytics
  • Setting up a Whatsapp Marketing Campaign
  • Mobile Ad Ecosystem
Marketing Analytics and Campaign Management
User Retention and Engagement
  • Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
  • User retention and engagement strategy
Web Analytics
  • Google analytics
  • Omni channel marketing and analytics
  • A/B testing and optimization
  • Social media analytics
Campaign Planning
  • Media planning - Media mix
  • Campaign budgeting
  • Reporting and creating dashboards


The capstone project is structured to benefit you practice your expertise in a real-life scenario. You will be guided and evaluated by Great Lakes faculty and industry specialists. The project will work as an illustration of your acquired skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.

Develop a customer loyalty program for Dominos to drive online repeat-orders

The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.

Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.

Develop a digital marketing plan for a men’s grooming brand

The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.

Design a Go-to-market strategy for an online venture dealing in traditional cookware

For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.

Networking and Industry Connect

Live Projects

Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry

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Immersion Program

Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.

Great Lakes Certificate

Receive a Great Lakes certificate and build an ePortfolio to demonstrating your learning & projects in a snapshot. Your certificate and ePortfolio can also be presented on the social media platforms to build your credibility in Digital Marketing.

Great Learning academic ePortofolio of Digital Marketing alumnus Sumeet Anand

India’s Best Digital Marketing Faculty

The faculty pool of the Strategic Digital Marketing Course compromises of top academicians in the field of Marketing along with many experienced industry practitioners from leading Digital Marketing organizations.

Hands-On Learning from Digital Marketing Learning Practitioners

Get invaluable input from the who's who of the industry:

Meet the class: PGP-SDM

The PGP-SDM batch has a complex and diverse mix of working specialists from leading organizations supporting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:

Work Experience

Learning course batch work experience distribution


Learning batch industry distribution

Educational Qualification

Learning batch educational qualification distribution


Great Learning Cloud Computing learners from leading organisations

Alumni Success Stories

Reviews by Learners

Batch of September 2019 | Digital Marketing Executive at Indian Trade Bird
Excellent content and mentorship by the Digital Marketing professors! A crystal clear explanation of concepts. Appreciate Great Learning
Batch of September 2019 | Territory Sales Manager E Commerce Healthcare Gbu India at Ansell Full Time
All the sessions were very informative and easy to understand since the faculty explained with examples. I rate this program a five star.
Batch of July 2019 | Regional Marketing Manager Hp Imea at Lonza India Private Limited
I appreciate the faculty of Great Learning for using case studies to explain was really a good learning experience.
Batch of September 2019 | Operations And Marketing Executive at Sri Sri Tattva
A wonderful teacher, He reminds me of my MBA lectures. He is one of the best teachers in Marketing.
Batch of September 2019
It was a splendid experience working with Arvind. The learning and practical knowledge gained was above expectations. Great experience all together.

Admission Details

Who is this Strategic Digital Marketing Course for?

  • done Professionals from traditional marketing background who want to augment their skill set
  • done Business owners and self- employed professionals who want to grow their business
  • done Sales professionals who want to transition into Digital Marketing
  • done Final year students who want to accelerate their career their career in Digital Marketing
Grear Learning admission and selection process

Selection Process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 84,000 + GST

Fee Includes

Great Learning tution fee

Tuition Fee

Great Learning material

Learning Material

Great Learning lab access



Candidates can pay the course fee through

Net Banking
Credit/Debit Cards
Cheque, DD

Financial Aid

Start learning at just Rs. 1,457/month. Choose the loan tenure as per your convenience. Reach out to the admissions office at +91 7428990414 for more details.

Great Learning education loan financial partners by Eduvanz
Great Learning education loan financial partners by HDFC
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*Conditions Apply. Please reach out to the admissions team for more details.

Batch Start Dates

Great Learning-Online Center


July 2020

Upcoming Application Deadline


We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

What is the Course Structure?
This course by Great Lakes' is a 6-month course rendered online that comprises live online classes including virtual labs organized during the weekends. Explore - Program Structure.
What is the eligibility criterion?
This program is open to all graduates from any stream and also the students graduating in the next 6 months from the course commencement date are also granted eligibility to register for this enthusiastic course. Explore More Details.
Who will be the faculty for this Digital Marketing Course?
All the academic modules of this program would be taught by the senior-most faculty from Great Lakes Institute of Management. Additionally, you will also be taught by a few of the industry practitioners to gain valuable insights. Know More - Digital Marketing Faculty and Mentors
What certificate will I receive?
All the successful candidates will receive a Post Graduate Certificate in Strategic Digital Marketing from Great Lakes Executive Learning. Great Learning is known for its excellence and has been recognized as one among the top business schools in the country. Many recruiters from the top most companies consider Great Learning's certificate as highly valued. View Here - Digital Marketing Certificate by Great Learning
What is the extent of hands-on exposure or live projects?
This enthusiastic program involves several real-time projects to work with besides offering a capstone project. These projects help you get used to working with the tools and techniques of digital marketing that you have learnt during the classes as you will need to employ them in these projects. Know More Details - Curriculum & Capstone Projects.
What is a virtual lab?
A virtual lab is a session where you will be running campaigns with the assistance of a mentor. These lab sessions will be assigned a definite time to work on and you will gain hands on experience of running campaigns on several channels like Google or Facebook etc. Explore Here.
What if I miss a lab session?
All the participants are expected to plan their schedule to attend every class and lab sessions without fail. In case of missing a lab session, you will not be provided an opportunity to attend the lab later. As this program is properly designed, it is highly difficult for you to get along as the classes would have moved to the next phase. Explore - Program Details.
Would the content be available to me after completion of the Digital Marketing course?
Yes, you will be able to access all the learning material provided online for three consecutive years post the completion of your course. For More Info - Contact Us.
Do I get hard copies in terms of study material?
All the needed material is accessible online through Learning Management System. However, you are free to buy any books or materials guided by the faculty. For More Info - Contact Us.
How will I be evaluated through this Digital Marketing course?
This program by Great Lakes follows a continuous evaluation process for all the efforts that the candidates put in the projects. Besides evaluating, the candidates will also be provided with constant feedback to improve their skills. Click Here - Program Benefits & Features.
What kind of career assistance will I get?
You will get to participate in regular resume workshops and interview preparation sessions conducted by Great Lakes for various job roles in the domain of digital marketing. Besides, you will also be provided with appropriate career opportunities with many leading companies in the country. Explore Here - Great Learning Career Excelerate Program.
What is the course fee? Is loan facility available?
Please click to see the course fee structure . The admissions office will aid you in applying for loans once you accept an offer of admission. Our lending partners include HDFC Credila, Avanse (DHFL), Axis Bank and ZestMoney. We assure you that money is not a limitation in the path of learning.
Can I pay the fee in instalments? Is there any discount?
Yes. You are allowed to pay the course fee in 2-3 easy installments. contact the admissions office for more details.
What is the application and selection process?
  • All the eligible candidates interested to take up this course are expected to apply by filling up an Online Application Form.
  • You will receive a screening call from Great Lakes Admission Director's office for a screening call discussion. Apply Now For Demo
Do I have to attend classes every week?
Yes. This course is perfectly structured to engage the candidates every week without fail. Candidates could gain knowledge through the live interactive sessions that happen during weekends. Download Brochure Now.
What if I miss a project submission?
Each of the projects are mandatory evaluation elements. In case of missing a project, you will need to re-register the same course and repeat the project. Explore - Program Details.
How can I apply for the course?
Do apply to this course by filling up an online application form. For any queries regarding this course, please contact us at or +91 7428990414.
What is the refund policy for this course?
Great Learning does not encourage any refund processes. Hence we would expect all the candidates to gain complete knowledge of the program before they enroll themselves. But, the candidates will be given a chance to choose a future batch for his enrollment. Download Brochure Now.
Are paid certifications included in the course fees?
Not at all. This course by Great Lakes completely concentrates on developing the key skills of digital marketing. The knowledge gained will help you clear Facebook, Google and Hubspot certifications. But, you will need to apply at your own risk. Know More Details.
What is the demand for digital marketing in Hyderabad?
Hyderabad is one of the major IT hubs of the country which has also got a huge demand for digital marketing. There are around 2000+ job opportunities exists in the field of digital marketing in the city Hyderabad. Click Here To Register.

The Enthusiastic Strategic Digital Marketing Course in Hyderabad.

A big thanks to Technology which made the world smaller by making communication easy. We have all the possible ways to interact with people across the world. These days it has become an easy task to get anything from anywhere. Distant is no longer a constraint. With the techniques of digital marketing being applied, many businesses are able to deliver the right products and also increase their return on investment. If you are a citizen of the beautiful city Hyderabad, and are enthusiastic about taking up the best digital marketing course in hyderabad, you will need to learn about the term digital marketing.

Why digital marketing is important in today's world? Well the simple answer to this question is that digital marketing brings the world closer and establishes a platform for all businesses to find their customers and all the customers to find their products. Digital marketing has become more popular than traditional marketing for the amazing benefits that it offers.

What is Strategic Digital Marketing?

The application of several technological tools and techniques to promote the products and services of any organization on various digital media platforms. Digital marketing is also called as online marketing or internet marketing.

When you consider social media, you find a lot of clips, lots and lots of texts, and a huge range of videos too. However, a huge amount of data has been generated every single second. In other words, a lot more is happening on the internet in a minute. We find a lot of tweets, audio clips and many more on the internet on a daily basis.

Let us see what are the various types of digital media being penetrated on the Internet.
Types of Digital Media

  1. Digital Images

    Every image that is available on the internet are digital images.

  2. Digital Audio/ Digital Video

    Any piece of audio or video posted or shared on the internet platforms can be referred as digital audio and digital video.

  3. Digital Content

    All the text content available on the internet on any page is called digital content.

Digital marketing uses all three types of digital media

Traditional marketing vs digital marketing

Let us see what are the major differences that exist in between traditional marketing and digital marketing

  1. Unlike traditional marketing, digital marketing has got huge benefits and has been embraced by many. Traditional marketing used platforms like radio, newspaper, etc as marketing channels that have a limited reach. While digital marketing gives the maximum reach to any product or business on the internet.
  2. In traditional marketing, people use mediums like fliers, papers and stuff like that to advertise any product. They go to a specific number of people who share those fliers with people and hence promote advertising. While digital marketing uses the internet as the medium that reaches the ultimate number of people. The fliers easily fade away while the online display ads can't be destroyed.
  3. Communicating with customers is a delayed process in traditional marketing. While digital marketing grants instant approach and communication with the customers.
  4. Traditional marketing results in lacking real time outcomes while digital marketing provides real time yet accurate analytical results that help to analyze and study the business. These results also help the businesses to plan and strategize accordingly.
  5. Traditional marketing is way too expensive than digital marketing yet it generates least number of leads. Printing flyers, papers, etc are expensive compared to the cost paid for the paid ads in digital marketing. hence digital marketing is highly cost effective.
  6. Traditional marketing methods never serve you the exact feedback of the customers while digital marketing helps you understand the exact pulse of the customers, get the right feedback and hence make necessary modifications to achieve customer satisfaction.
  7. With traditional marketing, there is no guarantee that you will end up reaching the target audience. The identification of the target audience is extremely difficult. However, digital marketing directly leads to your target audience and hence helps generate leads.

The Scope for Digital Marketing in Hyderabad

Hyderabad is one of the most significant IT hubs in the country. Hyderabad is often referred as cyberabad or the cyber city for the heart that it has for the IT industry. Hyderabad has also been recognized as a global trade center. Hyderabad is also known as India's pharmaceutical capital. Hyderabad has got its own significance in many domains. However, digital marketing in Hyderabad has got an enormous demand. In fact, the field of digital marketing is not restricted to any specific domain. At present, digital marketing tools and techniques have been widely applied in many areas irrespective of their domains.

On average at present, there are close to 2000 Digital Marketing job openings that exist in the city of Hyderabad. Today, digital marketing has become one of the most exciting fields to work and many youngsters are planning to pursue digital marketing training in Hyderabad.

Payscale of Digital Marketing

One of the major aspects that is driving interest in candidates to seek the best digital marketing training in Hyderabad is the amazing packages this field offers to its employees. Digital marketing is recognized as one of the highly paid job fields among many in the country. The average salary of a digital marketing professional is expected to be 5 lakh per annum which is a decent pay than many other job roles. However, it varies considering the company and the experience that the candidate possesses.
The number of digital marketing training institute in Hyderabad are also growing rapidly. Many of these are offering a digital marketing course in Hyderabad with placement.

Types of digital marketing courses in Demand

Even as there exist many specializations in this specific field, SEO course in Hyderabad has got huge demand and many are in search of the top digital marketing training institutes in Hyderabad to go for an SEO training in Hyderabad.

If you are seeking a digital marketing course in Hyderabad, ensure that you choose the best digital marketing institute in Hyderabad to pursue this course.