PG Program in Strategic Digital Marketing

India's Most Comprehensive Digital Marketing Program

  • Master Digital Marketing Strategies
  • 6 months
  • Live Online Classes

The Power Partnership

Meet our brand ambassador Virat Kohli
Virat Kohli

Play Video

In collaboration with:

Great Lakes Logo

Why join PGP-Strategic Digital Marketing

Comprehensive Curriculum
  • Learn widely-used tools such as Google Adwords, Analytics, Facebook Ads, LinkedIn Marketing and more.
  • Apply your learning to real life projects to build real-world skills
Read More
Dedicated Career
  • Access to Offline and Online Hiring Evenets, Job platform, Skill Assessment test
  • Get one on one career guidance and resume workshops to crack interview and become job-ready
Read More
Live Online
  • Participate in live online sessions to discuss and solve real world marketing case studies.
  • Get live mentorship from experts working with leading organisations to shape and plan your career.
Read More
Working Professional
Work on widely used digital marketing tools through comprehensive curriculum
Career Support
Get dedicated career services to become job ready
Salary Hike
Work on 12+ industry relevant projects across multiple digital marketing platforms
Industry Project
Rated 4.8/5 by past students
Learn More

Master Digital Marketing Strategies

Live Online Classes | 6 Months

Great Lakes Advantage

Great Lakes Executive Learning Certificate

Still have queries? Contact Us

Please fill in the form and an expert from the admissions office will call you in the next 4 working hours. You can also reach out to us at or 080 4718 8426

Applications Close Tomorrow

Download Brochure

Check out the program and fee details in our brochure

Oops!! Something went wrong, Please try again.
Phone Icon

Form submitted successfully

We are allocating a suitable domain expert to help you out with your queries. Expect to receive a call in the next 4 hours.

The Enthusiastic Strategic Digital Marketing Course in Hyderabad.


A big thanks to Technology which made the world smaller by making communication easy. We have all the possible ways to interact with people across the world. These days it has become an easy task to get anything from anywhere. Distant is no longer a constraint. With the techniques of digital marketing being applied, many businesses are able to deliver the right products and also increase their return on investment. If you are a citizen of the beautiful city Hyderabad and are enthusiastic about taking up the best digital marketing course in Hyderabad, you will need to learn about the term digital marketing.


Why digital marketing is important in today's world? 

Well, the simple answer to this question is that digital marketing brings the world closer and establishes a platform for all businesses to find their customers and all the customers to find their products. Digital marketing has become more popular than traditional marketing for the amazing benefits that it offers.


What is Strategic Digital Marketing?

The application of several technological tools and techniques to promote the products and services of any organization on various digital media platforms. Digital marketing is also called as online marketing or internet marketing.

When you consider social media, you find a lot of clips, lots and lots of texts, and a huge range of videos too. However, a huge amount of data has been generated every single second. In other words, a lot more is happening on the internet in a minute. We find a lot of tweets, audio clips, and many more on the internet on a daily basis.

Let us see what are the various types of digital media being penetrated on the Internet.

Types of Digital Media

  • Digital Images: Every image that is available on the internet are digital images. 
  • Digital Audio/ Digital Video: Any piece of audio or video posted or shared on the internet platforms can be referred as digital audio and digital video.
  • Digital Content : All the text content available on the internet on any page is called digital content.

Digital marketing uses all three types of digital media.


Traditional Marketing V/S Digital Marketing

Let us see what are the major differences that exist in between traditional marketing and digital marketing

  1. Unlike traditional marketing, digital marketing has got huge benefits and has been embraced by many. Traditional marketing used platforms like radio, newspaper, etc as marketing channels that have a limited reach. While digital marketing gives the maximum reach to any product or business on the internet.
  2. In traditional marketing, people use mediums like fliers, papers, and stuff like that to advertise any product. They go to a specific number of people who share those fliers with people and hence promote advertising. While digital marketing uses the internet as the medium that reaches the ultimate number of people. The fliers easily fade away while the online display ads can't be destroyed.
  3. Communicating with customers is a delayed process in traditional marketing. While digital marketing grants instant approach and communication with the customers.
  4. Traditional marketing results in lacking real time outcomes while digital marketing provides real time yet accurate analytical results that help to analyze and study the business. These results also help the businesses to plan and strategize accordingly.
  5. Traditional marketing is way too expensive than digital marketing yet it generates the least number of leads. Printing flyers, papers, etc are expensive compared to the cost paid for the paid ads in digital marketing. hence digital marketing is highly cost effective.
  6. Traditional marketing methods never serve you the exact feedback of the customers while digital marketing helps you understand the exact pulse of the customers, get the right feedback, and hence make necessary modifications to achieve customer satisfaction.
  7. With traditional marketing, there is no guarantee that you will end up reaching the target audience. The identification of the target audience is extremely difficult. However, digital marketing directly leads to your target audience and hence helps generate leads.


The Scope for Digital Marketing in Hyderabad

Hyderabad is one of the most significant IT hubs in the country. Hyderabad is often referred to as cyberabad or the cyber city for the heart that it has for the IT industry. Hyderabad has also been recognized as a global trade center. Hyderabad is also known as India's pharmaceutical capital. Hyderabad has got its own significance in many domains. However, digital marketing in Hyderabad has got an enormous demand. In fact, the field of digital marketing is not restricted to any specific domain. At present, digital marketing tools and techniques have been widely applied in many areas irrespective of their domains.


On average at present, there are close to 2000 Digital Marketing job openings that exist in the city of Hyderabad. Today, digital marketing has become one of the most exciting fields to work and many youngsters are planning to pursue digital marketing training in Hyderabad.


Payscale of Digital Marketing

One of the major aspects that are driving interest in candidates to seek the best digital marketing training in Hyderabad is the amazing packages this field offers to its employees. Digital marketing is recognized as one of the highly paid job fields among many in the country. The average salary of a digital marketing professional is expected to be 5 lakh per annum which is a decent pay than many other job roles. However, it varies considering the company and the experience that the candidate possesses.

The number of digital marketing training institute in Hyderabad is also growing rapidly. Many of these are offering a digital marketing course in Hyderabad with placement.


Types of Digital Marketing Courses in Demand

Even as there exist many specializations in this specific field, SEO course in Hyderabad has got huge demand and many are in search of the top digital marketing training institutes in Hyderabad to go for SEO training in Hyderabad.

If you are seeking a digital marketing course in Hyderabad, ensure that you choose the best digital marketing institute in Hyderabad to pursue this course.