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Gain knowledge on the techniques and tools of industry relevant modules from Digital Marketing leaders and practitioners.
Learn to work with tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.
Work on your individual project and expose your talents by building your digital footprint during the Strategic Digital Marketing Course.
Associate in online lab sessions to set up live campaigns that support hands-on learning.
This enables you to achieve your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.
Acquire personal direction from specialists in this field working with leading organizations to help shape and design your career.
The 6-month PG Strategic Digital Marketing Course uses a blend of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are held on weekends and are promoted by online discussions and assignments.
Live Online sessions will be directed by our top-ranked faculty and business specialists every weekend. The Strategic Digital Marketing Course serves a case-based teaching format similar to Top B-schools in the world.
Virtual lab sessions support candidates set up live campaigns utilizing internet marketing tools that reflect real-life scenarios under the supervision of industry practitioners.
Candidates operate on an application-oriented industry project where they are overseen and evaluated by Great Lakes faculty and industry experts.
Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel)
The capstone project is formulated to help you exercise your abilities in a real-life scenario. You will be supervised and evaluated by Great Lakes faculty and business experts. The project will work as a demonstration of your obtained skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.
The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.
Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.
The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.
For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.
Win a Great Lakes certificate and create an ePortfolio to manifesting your learning & projects in a snapshot. Your certificate and ePortfolio can also be advertised on social media channels to build your credibility in Digital Marketing.
The faculty team of the Strategic Digital Marketing Course consists of best academicians in the field of Marketing along with many experienced business practitioners from leading Digital Marketing organizations.
The PGP-SDM batch has a compact and diverse mix of working specialists from leading organizations supporting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:
The faculty panel will review all the applications and shortlist candidates based on their profiles.
Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.
An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.
Candidates can pay the course fee through
With our corporate financial partnerships avail education loans at 0% interest rate and 100% Tax Benefit for interest paid under Sec (80E)*.
*Conditions Apply. Please reach out to the admissions team for more details.
We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.Apply Now
Please reach out to the admission office in Gurgaon if you have any queries.
This world that we are living in has become digital. Everything around us works with the internet. These days we often get to hear the word Digital Marketing. Many youngsters are being enthusiastic about this field and are seeking a career to excel. Digital marketing has definitely become one of the most desirable jobs of this era. If you are a resident of the beautiful city Gurgaon and are seeking a career in this amazing domain, you must be in search of the best digital marketing institute in Gurgaon that offers the best training program. Before you take up the prestigious digital marketing course in Gurgaon, ensure that you get an overall knowledge about Digital Marketing as it helps you to make the right decision that directs your career.
Once upon a time, the only way to achieve successful marketing is by taking up the risk of huge investments such as big-budget television ads, newspaper ad campaigns, expensive video advertisements and many more. Today digital marketing has invaded traditional marketing approaches and has re-established the standards of successful marketing.
The marketing of the products and services by applying digital technologies on online platforms that include devices like mobile phones, tablets, etc. Digital marketing is also known as online marketing or internet marketing as it is all about promoting goods and services online.
Gurgaon is one of the major industrial hubs of the country and has got a wide range of job opportunities for youngsters. This city is also recognized as one of the leading financial hubs. Gurgaon ranks third in generating the country's highest per capita income. Gurgaon is definitely one of the best places to start up a career. At present, there are around 4000+ job opportunities that exist for several positions in the domain of digital marketing. Hence seek the digital marketing institute in Gurgaon today and encounter a career breakthrough.
Considering the growing demand for this exciting field, the number of digital marketing institutes or seo training institute in Gurgaon is also growing rapidly. However, the digital marketing course fees in Gurgaon differ from one institute to the other. Ensure that you choose the best institute for digital marketing course in Gurgaon.
There are a million job highly paid job opportunities in the exciting field of digital marketing. Digital marketing is one of the highest-paid domains in the existing technological world. This is one of the major aspects that is driving many youngsters to take up this field. On average, digital marketing is offering around 7 to 8 lakhs per annum which is a better package than many of the other fields.
Even as digital marketing is constantly enlarging its territory, the career opportunities that it offers are also growing in number. At present, there are around 1,50,000 job vacancies exist in the field of digital marketing across different cities in the country. Here is the list of a few of the various job roles that the field of digital marketing in Gurgaon provides you with.
Despite all the above mentioned job roles, digital marketing enables you to become an entrepreneur and start your very own digital marketing agency to provide digital marketing services to many organizations. Digital marketing also facilitates you to work as a freelancer and build your own business. So, digital marketing gives multiple career opportunities among which you can choose the best that fits you.
Digital Marketing is not confined to any specific platform or process. There are many ways to achieve digital marketing. Below are the various types of digital marketing.
Let us look into several advantages that the field of digital marketing offers to any industries it has been applied to.
Digital marketing facilitates the immense scope to reach the maximum number of audience in no time. With digital marketing, time is never a constraint. Digital marketing takes your business anywhere on the internet and lets your business gain a world wide reach. Especially for small and medium businesses digital marketing helps to boosts up the reach and let them establish their brand in the market.
One of the major needs of any business is the brand awareness among the customers. Brand recognition drives customers towards the business and eventually helps you to develop brand loyalty. For instance, we all have our favorite brand choices and we know the impact of possessing a good brand reputation. Hence digital marketing will help you succeed in establishing a brand reputation in the market.
Digital marketing helps to stay in constant touch with customers. This helps you to get the right feedback of the customers that also enables you to resolve the issues if there exists any. Digital marketing also helps you in understanding your customer needs and give the best that you can to meet their specifications. A strong customer relationship will always result in profits.
Digital marketing grants you the maximum reach with minimal investments on promotion. In traditional marketing, the more you invest in marketing, the more profits you get. But digital marketing minimized the promotional costs. This is one of the major reasons why many businesses are now adopting this technology. Digital marketing facilitates you to target your niche audience within a very limited budget and increase your business.
With the ideal application of the tools and techniques of digital marketing, any business can achieve the highest return on investments. Digital marketing helps you encounter a shift in your business. Digital marketing also fetches you with the most accurate analytical details of your business that helps you understand your business in depth. This analysis helps you design the best plan and gain the optimal outcomes.
Go register yourself with the best institute for digital marketing in Gurgaon and give a kick start to your career today.