Master Digital Marketing Strategy

PG Program in Strategic Digital Marketing in Gurgaon

  • 6 months
  • Online Mentorship
Apply Now
Application Deadline - 2nd Apr 2020

Academic Partner

  • Great Lakes Logo

One of the top 10 B-schools in India

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Ranked #1

by Analytics India among Top 10 Analytics B-Schools

2016

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by Outlook in One Year Programs

2017

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2017

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Why Join PG Program in Strategic Digital Marketing?

Great Learning corporate collaboration
Industry Collaboration

Gain knowledge on the techniques and tools of industry relevant modules from Digital Marketing leaders and practitioners.

Great Learning practical exp
Digital Marketing Tools

Learn to work with tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.

Great Learning portfolio
Build your Digital Portfolio

Work on your individual project and expose your talents by building your digital footprint during the Strategic Digital Marketing Course.

Great Learning study online
Hands-on Practical Exposure

Associate in online lab sessions to set up live campaigns that support hands-on learning.

Great Learning capstone project
Mentored Capstone Project

This enables you to achieve your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.

Great Learning career mentorship
Career Enhancement

Acquire personal direction from specialists in this field working with leading organizations to help shape and design your career.

Master Digital Marketing Strategy

Online | 6 Months

Program Structure

The 6-month PG Strategic Digital Marketing Course uses a blend of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are held on weekends and are promoted by online discussions and assignments.

Great Learning program structure-1

Online live classes

Live Online sessions will be directed by our top-ranked faculty and business specialists every weekend. The Strategic Digital Marketing Course serves a case-based teaching format similar to Top B-schools in the world.

Great Learning program structure-2

Virtual lab sessions

Virtual lab sessions support candidates set up live campaigns utilizing internet marketing tools that reflect real-life scenarios under the supervision of industry practitioners.

Great Learning program structure-3

4-Week capstone project

Candidates operate on an application-oriented industry project where they are overseen and evaluated by Great Lakes faculty and industry experts.

Curriculum

Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.

Customer Understanding and Insights
Marketing Fundamentals
  • Marketing mix
  • Segmentation, targeting and positioning
  • Consumer decision making process
  • Understanding Competitors
The Digital Marketing Framework
  • Customer engagement and tactics
  • Behavioural approaches to marketing
  • Customer understanding, segmentation and behaviour
  • Buyers Persona
Customer Acquisition and Engagement Strategy
Content Marketing
  • Branding, positioning and marketing messaging
  • Creating ad copies across formats
  • Landing page design
  • Design thinking
  • User interaction design and experience(UI-UX)
  • Mastering Storytelling
  • Developing your brand Voice
  • Content Planning and auditing
Paid Marketing
  • Google adwords/search marketing
  • Display marketing)
  • Youtube marketing
  • Linkedin marketing
  • Facebook and Instagram marketing
  • Programmatic buying
  • Other Channels(Twitter, Microsoft Ads)
Social Brand Management
  • Social media strategy across platforms(Facebook, Instagram, Linkedin, Twitter, Quora)
  • Online reputation management
  • Planning and executing social media campaigns
Customer Nurturing Strategy and Digital Marketing Tactics
Search Engine Optimization
  • SEO Basics
  • On page SEO
  • Linking/ Navigation
  • Site crawlability and other factors
  • Off Page SEO
  • SEO Case Study
  • Tool Demonstration
Email and Affiliate Marketing
  • Designing effective emails
  • Marketing automation
  • SMS marketing
  • Affiliate marketing
  • How to Start an Affiliate Marketing Program?
  • Affiliate Marketing Strategy and Use Cases
  • Affiliate Marketing Pitfalls
Mobile Marketing
  • App install and app store optimization
  • App engagement and analytics
  • Setting up a Whatsapp Marketing Campaign
  • Mobile Ad Ecosystem
Marketing Analytics and Campaign Management
User Retention and Engagement
  • Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
  • User retention and engagement strategy
Web Analytics
  • Google analytics
  • Omni channel marketing and analytics
  • A/B testing and optimization
  • Social media analytics
Campaign Planning
  • Media planning - Media mix
  • Campaign budgeting
  • Reporting and creating dashboards

Capstone

The capstone project is formulated to help you exercise your abilities in a real-life scenario. You will be supervised and evaluated by Great Lakes faculty and business experts. The project will work as a demonstration of your obtained skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.

Develop a customer loyalty program for Dominos to drive online repeat-orders

The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.

Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.

Develop a digital marketing plan for a men’s grooming brand

The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.

Design a Go-to-market strategy for an online venture dealing in traditional cookware

For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.

Networking and Industry Connect

Live Projects

Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry

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Immersion Program

Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.

Great Lakes Certificate

Win a Great Lakes certificate and create an ePortfolio to manifesting your learning & projects in a snapshot. Your certificate and ePortfolio can also be advertised on social media channels to build your credibility in Digital Marketing.

Great Learning academic ePortofolio of Digital Marketing alumnus Sumeet Anand

India’s Best Digital Marketing Faculty

The faculty team of the Strategic Digital Marketing Course consists of best academicians in the field of Marketing along with many experienced business practitioners from leading Digital Marketing organizations.

Hands-On Learning from Digital Marketing Learning Practitioners

Get invaluable input from the who's who of the industry:

Meet the class: PGP-SDM

The PGP-SDM batch has a compact and diverse mix of working specialists from leading organizations supporting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:

Work Experience

Learning course batch work experience distribution

Industry

Learning batch industry distribution

Educational Qualification

Learning batch educational qualification distribution

Employers

Great Learning Cloud Computing learners from leading organisations

Alumni Success Stories

Admission Details

Who is this Strategic Digital Marketing Course for?

  • done Professionals from traditional marketing background who want to augment their skill set
  • done Business owners and self- employed professionals who want to grow their business
  • done Sales professionals who want to transition into Digital Marketing
  • done Final year students who want to accelerate their career their career in Digital Marketing
Grear Learning admission and selection process

Selection Process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 84,000 + GST

Fee Includes

Great Learning tution fee

Tuition Fee

Great Learning material

Learning Material

Great Learning lab access

Labs

Payments

Candidates can pay the course fee through

account_balance
Net Banking
credit_card
Credit/Debit Cards
Cheque, DD

Financial Aid

With our corporate financial partnerships avail education loans at 0% interest rate and 100% Tax Benefit for interest paid under Sec (80E)*.

Great Learning education loan financial partners by Eduvanz
Great Learning education loan financial partners by HDFC

*Conditions Apply. Please reach out to the admissions team for more details.

Batch Start Dates

Great Learning-Online Center

Online

May 2020

Upcoming Application Deadline

2nd Apr 2020

We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

What is the Course Structure?
The Strategic Digital Marketing program is a PG program designed by Great Lakes which persists for 6 months. This is an online course that is comprised of online classes and virtual labs during the weekends. Explore - Program Structure.
What is the eligibility criterion?
We understand your enthusiasm for pursuing the PG program at Great lakes. Hence, we have narrowed down the eligibility criteria. Graduates from any stream and Students graduating in the next 6 months from the course start date are eligible to pursue the program. Explore More Details.
Who will be the faculty for this Digital Marketing Course?
We have senior faculty at Great Lakes Institute of Management who are responsible for teaching academic modules. Besides, the candidates will have an opportunity to meet veterans from the industry who would also partake in delivering certain topics/modules. See the indicative list here. Know More - Digital Marketing Faculty and Mentors
What certificate will I receive?
Upon successful completion of the program, candidates will be awarded with a Post Graduate Certificate in Strategic Digital Marketing from Great Lakes Executive Learning.Great lakes has consistently topped the list of schools in the country renowned for Data Science, Analytics and MBA programs. Great Lakes has also been ranked among the top 10 in “Recruiter’s Perception” meaning that Great Lakes Certificate will be regarded highly by leading companies in India. View Here - Digital Marketing Certificate by Great Learning
What is the extent of hands-on exposure or live projects?
The Digital Marketing Course provides exposure to real-time projects and a capstone project. The candidates will be analyzing the real-world problems considering a range of tools and techniques that the candidate has learned in classes. The capstone project lasts for a month. Know More Details - Curriculum & Capstone Projects.
What is a virtual lab?
In a Virtual Lab session, a mentor will guide the candidate on running campaigns on various platforms. The candidates will get access to Platforms like google, facebook . The candidates will be able to run campaigns on these platforms while the candidate is pursuing the course. The candidates will have a definitive time frame that provides ample time to get hands-on experience in the lab by showcasing the acquired skills. Explore Here.
Would the content be available to me after completion of the Digital Marketing course?
We affirm that learning is a relentless process and thus, access to the Learning Management System
That contains the learning material. The material will be available to the candidates for three years
From the date of completion of the Digital Marketing Course. For More Info - Contact Us.
Do I get hard copies in terms of study material?
Learning Management system provides the learning material. The learning material is invaluable in its way of providing accurate and useful information. Candidates can purchase any reference book or material recommended by mentors. For More Info - Contact Us.
How will I be evaluated through this Digital Marketing course?
The PG Strategic Digital Marketing Course is a holistic and rigorous Program and follows a continuous evaluation scheme for your hands-on work. While you receive feedback on your lab submissions, your performance in projects will be graded. Click Here - Program Benefits & Features.
What kind of career assistance will I get?
You are provided career support through resume workshops and interview preparation sessions for digital marketing job roles. Relevant career opportunities with leading companies are also shared with you. Explore Here - Great Learning Career Excelerate Program.
What is the course fee? Is loan facility available?
Please refer to the link for finding information on the course fee structure. The admission office will aid the candidates for applying loans post-reception of an offer of admission. We are partnered with major banks That provides loans to the candidates. Our lending partners include HDFC Credila, Avanse (DHFL), Axis Bank and ZestMoney. We would like to ensure that money doesn’t become a hurdle for the candidates in the course of learning at Great Learning.
What is the application and selection process?
It is mandatory for the candidates to apply for the course using the Online Application form. Suitable candidates that meet the eligibility criteria will receive a screening call from the Admission Director’s Office. Admission Director makes a decision based on the screening call discussion and the application’s profile. Apply Now For Demo.
What if I miss a lab session?
The candidates are expected to make mandatory arrangements to attend all in-class and lab sessions. If a candidate misses a lab session, he/she will not have another opportunity to compensate for the lab access at a later time. As you can appreciate, this is logistically infeasible, as the class would’ve moved on to the next section. But, you will be provided with access to the lab recording of the class. Explore - Program Details.
What if I miss a project submission?
Candidates needs to re-enroll into the same program and repeat the project if he/she misses the projects. Because projects are mandatory evaluation components. Explore - Program Details.
How can I apply for the course?
If you are enthusiastic about pursuing the program we are offering, you can apply through the online application program. Please reach out to us via email at pgpsdm@greatlearning.in or our phone number +91 7827966862. You can contact us for any program or admission related concerns or queries.
What is the refund policy for this course?
We recommend the candidates to get acquainted with all the necessary information about a program before enrolling. No refund will be offered once the fee has been paid off. But, we provide an option for the candidate to defer his enrollment in the program to the near future. Download Brochure Now.
Are paid certifications included in the course fees?
No. The PG Strategic Digital Marketing Course curriculum teaches appropriate skills required for the candidate to clear Facebook, google and Hubspot certifications. But, these certifications are not part of the course. Hence, the candidate should be applying separately for these certifications. Know More Details.

The Exalted Strategic Digital Marketing Course in Gurgaon

This world that we are living in has become digital. Everything around us works with the internet. These days we often get to hear the word Digital Marketing. Many youngsters are being enthusiastic about this field and are seeking a career to excel. Digital marketing has definitely become one of the most desirable jobs of this era. If you are a resident of the beautiful city Gurgaon and are seeking a career in this amazing domain, you must be in search of the best digital marketing institute in Gurgaon that offers the best training program. Before you take up the prestigious digital marketing course in Gurgaon, ensure that you get an overall knowledge about Digital Marketing as it helps you to make the right decision that directs your career.

Once upon a time, the only way to achieve successful marketing is by taking up the risk of huge investments such as big-budget television ads, newspaper ad campaigns, expensive video advertisements and many more. Today digital marketing has invaded traditional marketing approaches and has re-established the standards of successful marketing.

What is Digital Marketing?

The marketing of the products and services by applying digital technologies on online platforms that include devices like mobile phones, tablets, etc. Digital marketing is also known as online marketing or internet marketing as it is all about promoting goods and services online.

The demand for digital marketing training in Gurgaon

Gurgaon is one of the major industrial hubs of the country and has got a wide range of job opportunities for youngsters. This city is also recognized as one of the leading financial hubs. Gurgaon ranks third in generating the country's highest per capita income.
Gurgaon is definitely one of the best places to start up a career. At present, there are around 4000+ job opportunities that exist for several positions in the domain of digital marketing. Hence seek the digital marketing institute in Gurgaon today and encounter a career breakthrough.

Considering the growing demand for this exciting field, the number of digital marketing institutes or seo training institute in Gurgaon is also growing rapidly. However, the digital marketing course fees in Gurgaon differ from one institute to the other. Ensure that you choose the best institute for digital marketing course in Gurgaon.

Payscale of Digital Marketing

There are a million job highly paid job opportunities in the exciting field of digital marketing. Digital marketing is one of the highest-paid domains in the existing technological world. This is one of the major aspects that is driving many youngsters to take up this field. On average, digital marketing is offering around 7 to 8 lakhs per annum which is a better package than many of the other fields.

What are the various career opportunities you will be offered after pursuing the best digital marketing course in Gurgaon?

Even as digital marketing is constantly enlarging its territory, the career opportunities that it offers are also growing in number. At present, there are around 1,50,000 job vacancies exist in the field of digital marketing across different cities in the country.
Here is the list of a few of the various job roles that the field of digital marketing in Gurgaon provides you with.

  1. Digital Marketing Executive
  2. Digital Marketing Manager
  3. Search Engine Optimizer
  4. Social Media Marketing Executive
  5. Conversion rate optimizer
  6. Search Engine Expert
  7. Content Marketing Manager
  8. Online Analytics Manager
  9. Inbound Marketing Manager
  10. Pay Per Click Marketing Executive
  11. Social Media Marketing Manager
  12. Digital Marketing Strategist

Despite all the above mentioned job roles, digital marketing enables you to become an entrepreneur and start your very own digital marketing agency to provide digital marketing services to many organizations. Digital marketing also facilitates you to work as a freelancer and build your own business. So, digital marketing gives multiple career opportunities among which you can choose the best that fits you.

Types of Digital marketing

Digital Marketing is not confined to any specific platform or process. There are many ways to achieve digital marketing. Below are the various types of digital marketing.

  1. Search Engine Optimization (SEO)
    SEO course in Gurgaon has got wider opportunities than any other digital marketing platforms. Hence, consider pursuing SEO training in Gurgaon.
  2. Pay Per Click Advertising
  3. Email marketing
  4. Content Marketing
  5. Social Media Marketing
  6. Influencer Marketing
  7. Affiliate Marketing
  8. Mobile Marketing
  9. SMS Marketing

Advantages of Digital Marketing

Let us look into several advantages that the field of digital marketing offers to any industries it has been applied to.

  1. Promotes immense growth for small and medium businesses

    Digital marketing facilitates the immense scope to reach the maximum number of audience in no time. With digital marketing, time is never a constraint. Digital marketing takes your business anywhere on the internet and lets your business gain a world wide reach. Especially for small and medium businesses digital marketing helps to boosts up the reach and let them establish their brand in the market.

  2. Establishes Brand Reputation by Enhancing Brand Awareness

    One of the major needs of any business is the brand awareness among the customers. Brand recognition drives customers towards the business and eventually helps you to develop brand loyalty. For instance, we all have our favorite brand choices and we know the impact of possessing a good brand reputation. Hence digital marketing will help you succeed in establishing a brand reputation in the market.

  3. Enhances customer relationship

    Digital marketing helps to stay in constant touch with customers. This helps you to get the right feedback of the customers that also enables you to resolve the issues if there exists any. Digital marketing also helps you in understanding your customer needs and give the best that you can to meet their specifications. A strong customer relationship will always result in profits.

  4. Cost effective promotion

    Digital marketing grants you the maximum reach with minimal investments on promotion. In traditional marketing, the more you invest in marketing, the more profits you get. But digital marketing minimized the promotional costs. This is one of the major reasons why many businesses are now adopting this technology. Digital marketing facilitates you to target your niche audience within a very limited budget and increase your business.

  5. Grants greater return on investments

    With the ideal application of the tools and techniques of digital marketing, any business can achieve the highest return on investments. Digital marketing helps you encounter a shift in your business. Digital marketing also fetches you with the most accurate analytical details of your business that helps you understand your business in depth. This analysis helps you design the best plan and gain the optimal outcomes.

    Go register yourself with the best institute for digital marketing in Gurgaon and give a kick start to your career today.