Join India's #1 Analytics Program

PG Program - Business Analytics & Business Intelligence (PGP-BABI)

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Application Closes on - 25th January 2018

Why PGP - Business Analytics

India's No. 1 Analytics Program

PGP-BABI has been ranked as the #1 Analytics Program in India for 3 years in a row!

66% Successful Transitions

66% of alumni have transitioned to business and functional roles in the industry.

Multi-Domain Focus

Industry-led modules on Analytics in Finance & Risk, Supply Chain & Logistics, Marketing & Retail, Web and Social Media, etc.

International Collaboration

Dual Certification from Great Lakes and Stuart School of Business, IIT Chicago.

6 Top Reasons to Join PGP - BABI

Great Lakes PG Program in Business Analytics & Business Intelligence builds candidates' analytical and management capabilities through a structured learning framework, hence preparing them for business and functional roles in the analytics industry.

Blended Learning

The program creates a blended learning environment that causes minimal disruptions to work schedule. The classroom sessions are assisted by online webinars, discussions, and assignment that keep your learning continuous and cumulative.

Hands-On Exposure

An integral part of the learning experience is the use of Analytics tools wherein you get hands-on exposure to SAS, Tableau, and R. You learn the basics of management, analytical techniques, and methods to weave them with applications for data-based decision making.

Corporate Endorsements

The program is designed, delivered, and endorsed by leading analytics, consulting, and tech organizations such as Genpact, American Express, Evalueserve, Accenture & more. Our corporate partners are involved in curriculum design, facilitating projects, industry lectures, and suggesting pedagogical improvements.

Industry Mentors

Current industry knowledge and insights from industry leaders in knowledge sharing sessions and guest lectures allow you to stay ahead in the industry. These industry experts with several years of experience in their domains also mentor you during the application-oriented capstone project.

Capstone Project

The capstone project is a mandatory application-oriented industry project undertaken by all candidates to develop the acumen to solve real-life business problems in collaboration with their mentors. Industry experts and Great Lakes faculty mentor you through the entire duration of the capstone project.

World Class Faculty

You gain from the decades of experience and expertise brought to the table by Great Lakes faculty in their chosen domains. Our faculty comes from leading international and national schools such as Harvard, Stanford, Kellogg, University of Chicago, IIMs, and IITs.

A Unique Learning Experience Awaits You.

PGP-BABI uses a combination of learning methods that include classroom teaching, self-learning through videos and reading materials, team-based problem solving, and sessions with industry experts. Classes are conducted on weekends and assisted by online webinars, discussions, and assignments. Candidates can access the course content online even after they have graduated.

Innovative Pedagogy

Our program offers a blended learning environment that causes minimal disruptions to work schedule. Classroom sessions are assisted by online webinars, discussions and assignments for continuous and cumulative learning.

Corporate Collaboration

Our corporate partners are deeply involved in curriculum design, facilitating projects, industry lectures, and professional evaluation.

Capstone Project

The Capstone project allows you to apply your learning to real industry projects and add it to your portfolio for potential employers to see as a tangible body of work.

Talent Pool in PGP-BABI Classroom

Interaction in the classrooms is not just with peers but active employees from different industries who bring their unique experiences to the fore.

Program Structure

The program has about 240 hours of classroom sessions and 200 hours of online learning including capstone project delivered by Great Lakes faculty and industry professionals from the field of analytics. This ensures a remarkable learning experience for the candidates combining academically-elegant and industry-relevant coursework.

Introduction to Analytics

  • Introduction to Analytics
  • Introduction to R

Statistical Methods for Decision Making

  • Data collection, presentation, and visuals, measures of central tendency, dispersion, and correlation
  • Introduction to probability and distributions
  • Hypothesis testing and estimation
  • Goodness of Fit, Test of independence

Marketing and CRM

  • Market segmentation, targeting, and positioning
  • RFM Analysis
  • Customer lifetime value
  • Marketing metrics for CRM

Business Finance

  • Understanding and analyzing financial statements
  • Ratio analysis as a tool to evaluate performance
  • Profit planning and budgeting
  • Cash and receivables management

Advanced Statistics

  • Basics of ANOVA, ANOVA with interaction effects
  • Regression Analysis (SLR, MLR)
  • Factor analysis
  • Principal Component Analysis

Data Mining

  • Clustering (Hierarchical and Non-Hierarchical)
  • Decision Trees (CART)
  • Random Forest
  • Neural Networks

Predictive Modeling

  • Linear Regression (MLR, Dummy Regression, Conjoint Analysis, Multicollinearity)
  • Logistic Regression
  • Discriminant analysis

Time Series Forecasting

  • Time Series Forecasting

Machine Learning

  • End to end problem solving, other techniques and applications

Optimization Techniques

  • Linear programming and applications
  • Integer and mixed integer programming and applications
  • Goal programming
  • Non-linear programming

Data Visualization using Tableau

  • Data visualization using Tableau

Marketing and Retail Analytics

  • Pricing Analytics
  • Market Basket Analysis
  • Customer analytics and churn models

Finance and Risk Analytics

  • Market Risk
  • Credit risk (Retail and Corporate)
  • Prediction and Prevention of Fraud

Web and Social Media Analytics

  • Google Analytics
  • Campaign Analytics
  • Text Mining and Sentiment Analysis

Supply Chain and Logistics Analytics

  • Supply Chain Management Overview
  • Procurement Analytics
  • Logistics Analytics (inbound and outbound)

Industry Interaction

  • Landscape
  • Career Guidance Workshop
  • Big Data Analytics
  • Alumni Discussion
  • Domains Applications

Tools to be covered

  • R
  • Tableau
  • SAS(online)

Experiential learning

  • Capstone Project
  • Case studies/Assignments

Learn from the Best

The faculty pool of the program consists of leading academicians in the field of data analytics along with several experienced industry practitioners from leading organizations.

Dr. Bappaditya Mukhopadyay


Dr. P K Vishwanathan


Dr. S Bhardwaj


Dr. R.L. Shankar


Dr. Srabashi Basu


Dr. Sridhar Telidevara

Associate Professor

Prof. Sanjoy Sircar


Prof. Easwar Krishna Iyer

Associate Professor

Dr. Umashankar Venkatesh


Dr. Suresh Srinivasan


Dr. Jones Mathew


Prof. Sriram D

Assistant Professor

Dr. Ahindra Chakrabarti


Dr. Mudit Kulshreshtha

Co-Director - Analytics Center of Excellence

Prof. Snehamoy Mukherjee

Adjunct Faculty

Prof. Raghavshyam Ramamurthy

Adjunct Faculty

Mr. Rajesh Jakhotia

Adjunct Faculty


Hands-On Learning from Analytics Practitioners

Get invaluable input from the who's who of the industry:

Head, Retail Bank Finance Analytics














Vice President, American Express

Chief Executive Officer Cognizant Technology Solutions Pvt. Ltd.


Corporate Partners

A distinguishing feature of the program is the invaluable insights and mentorship that participants get from leading practitioners and senior industry executives. Organizations from which experts shall be contributing to our lectures, projects and case studies include:


Capstone - The Cornerstone

The Capstone Project is an application-oriented industry project where candidates are mentored and evaluated by Great Lakes faculty and Industry Experts. It allows them to apply their learning to real life projects and add it to their portfolio as a tangible 'body of work' for potential employers to see. It is a growth enabler that instills both confidence and conviction in our candidates.

Market Basket Analysis for Consumer Durables

Domain: Retail
Techniques Used: Market Basket Analysis, Brand Loyalty Analysis

Developing best prediction model of credit default for a retail bank

Domain: Banking
Techniques Used: Linear Discriminant Analysis, Logistic Regression, Neural Network, Boosting, Random Forest, CART

Tapping Social Media Exchanges on Twitter- A Case Study of the 2015 Chennai floods

Domain: Web & Social Media
Techniques Used: Topic Modeling using Latent Dirichlet Allocation. K-Means & Hierarchical Clustering

Developing a demand forecasting model for optimizing Supply Chain

Domain: Supply Chain
Techniques Used: Text Mining, Kmeans Clustering, Regression Trees, XGBoost, Neural Network

Vendor Invoicing Grief Project

Domain: Finance & Accounts
Techniques Used: Conditional Inference Tree, Logistic Regression, CART and Random Forest

Personal Insurance Digital Assistant

Domain: Insurance
Techniques Used: NLP (Natural Language Processing), Vector Space Model, Latent Semantic Analysis

Prediction of user’s mood using smartphone data

Domain: Healthcare
Techniques Used: Logistic Regression, Random Tree, ADA Boost, Random Forest, KSVM

Customer Engagement and Brand Perception of Indian Ecommerce - A Social Media Approach

Domain: E-commerce/ Internet Business
Techniques Used: Word Cloud & Correlation, Topic modelling using LDA with Gibbs Sampling and using Hierarchical Agglomerative Cluster Dendogram, Sentiment Analysis, & Clustering

Start-Up Insights through Data Analysis

Domain: Entrepreneurship/ Start Ups
Techniques Used: Univariate and Bivariate Analysis, Multinomial Logistic Regression, Random Forest

Actionable Insights for improving sales of a consumer durables retailer using POS Data Analytics

Domain: Retail
Techniques Used: Market Basket Analysis, RFM (Recency-Frequency- Monetary) analysis, Time Series Forecasting

Meet the future industry leaders

This is how the class of PGP-BABI 2017 looks like.

The PGP-BABI class consists of working professionals from excellent organizations and backgrounds maintaining an impressive diversity across work experience, roles and industries. Designed for working professionals, the PGP-BABI program has received wonderful response from candidates. The batch has a collective experience of over 500 man-years with an average experience of over 9.5 years per candidate.

work-ex distribution

The PGP-BABI candidates come with a wide range of work experience from 2 to 15+ years. The class consists of CXOs, CEOs, Vice Presidents, Business Unit Heads, mid-level managers, and young professionals bringing in their unique experiences to the fore.

work-ex distribution

Industry-sector distribution

Candidates come from leading organizations working in different roles and industries. While most candidates are from the technology sector; BFSI, Consulting, and Manufacturing sectors also contribute significantly to the batch composition.

Industry-sector distribution

Educational Background

The education backgrounds of PGP-BABI candidates are also kept in mind during selection. The focus has been to ensure diversity across various degrees and disciplines of education. While 33% of the class has a Masters degree (MBA, MCA, MS), 52% of the class is composed of engineers and about 15% have received their education in Economics, Maths and Sciences disciplines.

Educational Background

The PGP-BABI class comes from some of the leading organizations. Some of their current employees include:


Testimonials from our Alumni

Our alumni empower us to move ahead with our mission of driving career success in a data-driven world. Here is how:

Deepak Bhandari
(Software Engineer@QA InfoTech Noida)

"This PGP-BABI program has given me a platform to build my network and I got placed in ValueLabs-Hyderabad to start my career in Analytics.I am now working here in Analytics team of ValueLabs since June'2014."

Shyam Anadkat
(Sr. Software Engineer - BI, L&T Infotech)

"Being with Great Lakes Institute of Management was truly great. Especially, the great diversity of the batch made it more interesting to learn and provided me with new opportunities."

Vishranth Chandrashekar
(Senior Business Analyst)

"Capstone project during the program was a great learning experience and helped him immensely during his statistical modeling projects."

Amit Madan
(Country Manager)

"The choice of Great Learning program over several others was a simple decision as this program allowed a blend of practical industry exposure and real life capstone project interspersed with domain knowledge through eminent faculty members and industry guests alike."


A visual insight into the world of Business Analytics

Here are a few class videos from the recent sessions.

Understanding the Basics of Cluster Analysis
Analytics Problem solving
Learn 5 of the Hottest Analytics Techniques in Just 12 Minutes
Rise of Datafication and Its Impact

Admission Details for the PG Program - Business Analytics

Following are the eligibility criteria and selection process for India's best analytics program.


Applicants should have a bachelor's degree with a minimum of 50% aggregate marks or equivalent. Preference will be given to candidates with Engineering, Mathematics, Statistics, and Economics background. Applicants must have at least 2 years of full-time post qualification work experience.

Selection Process

Interested candidates need to apply by filling up an Online Application Form. The Admissions committee and faculty panel will review all the applications and shortlist candidates based on their profiles. These candidates will be invited for an interview and an offer will be made to the selected applicants.

*Admissions will be closed once the requisite number of candidates have been admitted into the program.


Admission Details for the PG Program - Business Analytics

Following are the payment details for the program:


  • Gurgaon
  • Bangalore
  • Chennai
  • Hyderabad
  • Pune
  • Mumbai

Rs.3,95,000 + GST

Includes cafeteria, tuition fee, learning material and lab access.

For information on easy payments and scholarship options, please contact our admissions office at +91 8750648238.


Candidates can pay the program fee through Cheque, DD, Net Banking, Credit Cards or Debit Cards.*

*Great Learning does not accept cash payments and issues receipts for all fee payments made towards all our programs.

Financial aid

Selected students can contact the Admissions Office for assistance in applying for loans after receiving the offer of admission. Our lending partners include HDFC Credila, Avanse. We ensure money is not a constraint in the path of learning.


Mark the Dates

 Here are the Application Deadlines for the program

Application Deadline: 25 January 2018

Batch commencement dates


March 2018


19 January 2018


March 2018


23 February 2018


16 February 2018


23 February 2018


Frequently Asked Questions

Here's a list of the commonly asked questions about the program.

What is the eligibility criteria for this Program?

The Post Graduate Program in Business Analytics (PGP-BABI) is an Analytics focused management Program designed and delivered by Great Lakes Institute of Management. Since this is an executive Program that prepares professionals for managerial careers in Analytics, a prior work experience of at least two years is required. However, there is no upper limit on the amount of prior work experience.

What is the Program architecture for PGP-BABI?

The total course comprises about 440 hours of learning comprising 240 hours of classroom learning and 200 hours of online/off classroom. Classes happen on one weekend every month.

What is the Program calendar for PGP-BABI?

The program follows classroom sessions on one weekend a month. Check the Batch Commencement Details (under Deadlines above) for details. 

What is unique about the curriculum in PGP-BABI?

PGP-BABI is unique in curriculum design on the following fronts:

  1. The curriculum covers general management subjects and provides a detailed study in analytics
  2. The courses are taught by eminent faculty from Great Lakes and senior executives from the analytics industry
  3. The Program provides the candidates with hands-on exposure to tools such as R, Tableau, and SAS.
  4. The blended delivery model (classroom and online) of the Program makes it convenient for working professionals to attend classroom sessions without having to quit their jobs and also, pace their learning through online sessions.
How will PGP-BABI help me progress in my career?

The Post Graduate Program in Business Analytics (PGP-BABI) equips you with the relevant knowledge and skills to pursue managerial careers with best of analytics companies or move the analytics roles within your existing organization.

Is PGP-BABI a completely online Program?

PGP-BABI follows a blended learning model wherein classes are conducted at Great Lakes campuses/Centers (in Gurgaon, Chennai, Bangalore, Hyderabad, Mumbai & Pune) and also through an online learning management system.

Will the Program certificates be awarded by Great Lakes?

The program is internationally recognized and is a dual certificate program. The certificate for the Post Graduate Program in Business Analytics will be awarded by Great Lakes Institute of Management and Illinois Institute of Technology, Chicago (USA).

Would Great Lakes faculty be teaching in this course?
The academic modules would be taught by senior faculty from Great Lakes. In addition to to Great Lakes faculty, senior leadership from the industry would also participate in delivering certain topics/modules.
Where will the classes be held?
The classes for Gurgaon, Chennai, Bangalore, Hyderabad, Mumbai & Pune will be held at their respective Campuses/Centers in the city.
Is PGP-BABI accredited by UGC or AICTE?

The format of the Program does not lend itself to accreditation from AICTE/UGC. However, Great Lakes is an AICTE accredited institution and is one of the few colleges in India to receive accreditation from AMBA (Association of MBAs, UK).

What is the fee payment schedule for the Program?

Chennai/ Gurgaon/ Bangalore/ Hyderabad/ Mumbai/ Pune Program Fee

The total Program fee of Rs.3.95 lacs plus GST and can be paid at one go or according to the following payment schedule:

  1. Payment of Rs.50,000 at the time of acceptance of admission
  2. Payment of the remaining amount in 3 equal installments
Is accommodation also provided?

No accommodation is provided at our learning centers. Outstation candidates are requested to arrange accommodation themselves.

What is the refund policy for the program?

We advise all candidates to have complete information before enrolling in the program. No refund requests will be accepted once the fee has been paid. However, there is a deferment policy where a candidate can choose to defer his enrollment to a future batch.

Would I have to spend extra on books, online learning material or license fee?
All the requisite learning material is provided online to candidates through the Learning Management System. Candidates are free to purchase any reference books or material as may be recommended by the faculty.
Would the content be available to me after completion of the course?
We believe that learning should continue and hence, all the learning material in terms of lectures and reading content would be available to the candidates upto one year post completion of Program.
How will I be evaluated during the Program?

PGP-BABI is a holistic and rigorous Program and follows a continuous evaluation scheme. Candidates are evaluated in the courses they undergo through case studies, quizzes, assignments or project reports.

Can my company sponsor me?

We accept corporate sponsorships and can assist you with the process. For more information, you can write to us at

Will there be placements at the completion of the Program?
The career support activities at Great Lakes PGP-BABI begin with helping candidates prepare for analytics careers through sessions conducted by industry experts on careers in analytics and resume building. We also provide our candidates and alumni with access to any opportunities that analytics companies share with us. There are several examples of PGP-BABI candidates and alumni who have capitalized these opportunities to move to new roles or companies in analytics. Please be informed that Great Lakes PGP-BABI does not offer any placement process as a part of the program.
What is the admission process?

All interested candidates are required to apply to the Program through the online application form. A panel of Great Lakes faculty evaluates all applications and therein, the shortlisted candidates are contacted for interviews. The interviews may be conducted in person or through telephonic or video conferencing.

How can I apply for the Program?

If you are interested in the Program, you can apply through the online application form. If you need assistance from our team, write to us at or call us at 87506-48238 and we shall guide you through the process.

Is there any financial aid provided?
Great Lakes PGP-BABI Program has tie-ups with HDFC Credlia, Avanse Education (DHFL Group), MoneyTap, Credifiable, and Axis Bank for providing education loans.
How many batches have been launched till date?
Till date, we have launched 26 batches across the centers.
What is the role of IIT Chicago in this program and how is it useful?
This will be an addition to Great Lakes Certificate. This will be an internationally recognized certificate.
Do candidate need to bring their own laptop?
The candidates need to bring their own laptops, the technology requirement shall be shared at the time of enrollment.
Need More Information? Download PGP - Business Analytics course e Brochure for complete information.