A Search Engine Marketing (SEM) Specialist manages Paid search campaigns on Google٫ and every other pay-per-click (PPC) marketing activity. A successful specialist will work with the SEO and Marketing team to maximize Return on investment and drive traffic and customer. In addition, the SEM Specialist is responsible for managing the paid search budget. SEM specialists are rich in strong analytical skills and well versed in performance marketing, conversion, and online customer acquisition. Lastly, they execute tests, collect and analyze data, identify trends and insights and effectively manage campaign expenses by staying on budget.
Begin your learning experience and become a sem specialist with certificate courses curated to land your dream job.
Skills Covered in this Path
How we help you set goals
Curated set of online courses
Relevant online courses that you can learn and complete at your convenience.
Get a specialized skill
Advance your career through industry-relevant skills that you can use right away to stand out at your job.
Get step-by-step guidance
We guide you through your entire learning journey, from the first course to learning new skills.
Guided path to your dream job
Hand-picked curated courses in each path will help you fasttrack your journey and gain a new skill in just a few months.
