A Content Marketing Executive will find creative ways of building a web presence and using analytics within the formulation of a content strategy. They plan for a long-term Content Marketing Strategy and execute them. They also develop digital cross-platform content strategies that support the business objectives and aligns with the brand values. They also create content, maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year across all platforms. Additionally, they track content performance using tools like Google Analytics and compile content reports on a weekly/monthly basis.
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