Marketing And Finance

Introduction to Digital Marketing


Skill level


Course cost

About this course

Digital marketing is a field of marketing that uses the internet and online digital technologies to promote products and services. This course is for anyone who is curious about Digital Marketing and wants to learn more about digital marketing strategies and how to run ads on various marketing channels. This course broadly covers:

  • What is Digital Marketing?
  • How to create the best digital marketing strategies?
  • How to run ads on various digital marketing channels?

Skills covered

  • Types of audiences
  • Facebook marketing
  • Types of Ads

Course Syllabus

Introduction of Digital marketing

  • Consumer Journey of Today
  • Explanation of New Medias
  • Explanation of New Medias - Contd
  • Understanding Brand Purpose
  • Introduction to Facebook Marketing
  • Purpose of using Facebook as Marketing Channel
  • Facebook Interface and Types of Audiences
  • Adset Set up guide
  • What is custom audience
  • Types of ads

Course Certificate

Get Introduction to Digital Marketing course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate
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