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Why Design Thinking?
Design-driven companies have outperformed the S&P Index by 228% over 10 years.
Companies that foster creativity enjoy 1.5 times greater market share.
50% of design-led companies report more loyal customers.
'Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.'
- Tim Brown, CEO of IDEO
Through this course, you will learn a pragmatic approach that is both a system for inducing creativity and innovation and a framework for solving complex business problems. Learn how you can apply these principles to make products that delight your users.
Designed for busy executives, Design Thinking: From Insights to Viability enables you to integrate your education with your work so you can apply, iterate, and innovate on the job and boost your immediate and long-term outcomes.
The program is offered by Stanford Graduate School of Business Executive Education and delivered in collaboration with Great Learning. Upon successful completion of the program, participants will earn a Certificate of Completion from Stanford Graduate School of Business.
Build a Competitive Advantage with Design Thinking
Develop an all-purpose toolkit
Learn to use the frameworks in a wide variety of scenarios so you are ready for any challenge
Learn by doing
Apply the Design Thinking methodology to a series of real-world applications, and internalize the concepts
Engage with experts
Interact with world-leading faculty, get personalized feedback from course facilitators, and learn from seasoned practitioners
Showcase your expertise
Distinguish yourself with a certificate of completion from Stanford Graduate School of Business
3 to 5 hours of weekly learning commitment
Two live classes by distinguished, tenured faculty from Stanford Graduate School of Business
Weekly feedback and live interactive sessions with experienced course facilitator
Certificate of completion from Stanford Graduate School of Business
10 assignments and a final reflection to synthesize what you've learnt
LEARN FROM THE BEST
The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology.
Dhirubhai Ambani Faculty Fellow in Entrepreneurship for 2018-2019.
Stefanos Zenios is the faculty co-director at Stanford Graduate School of Business' center for Entrepreneurial Studies. An innovative teacher and researcher, Zenios is the main architect of Startup Garage, a popular Stanford Graduate School of Business course that each year helps hundreds of Stanford Graduate School of Business students and executives learn and apply the innovation processes that are at the center of the Silicon Valley Ecosystem.
The curriculum covers the entire framework of the design thinking process. Participants build an understanding of the "user's need" by engaging in empathetic interactions, creating and testing rapid prototypes, and building important building blocks of a business case
Acquire a design thinking mindset, so that you can translate your learnings during the course to drive innovation in your company
- Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
- Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
- Use multiple brainstorming techniques to find innovative solutions.
- Prototype a solution to a user challenge.
- Develop and test a business model or business case to support the viability of the solution.
Who Should Attend
I have already used this on one project at work, and my boss has already asked me to make a similar prototype for another project. I also feel like if I ever were to try starting my own company that my chances of success just went up a lot.
- Senior Director, Business Development
I tested a couple of workshops with my team and peers, using the framework presented during the first course live session. It is amazing how people interact and contribute in these sessions vs traditional meetings using 1h30 PowerPoint presentation.
- Head of Digital Identity Solutions Worldwide
This course inspired me to apply Design Thinking in small incremental ways. It really reinforced that Design Thinking is as much about a mindset as the process, which is helpful for those people who are introducing Design Thinking to organizations.
- Senior Vice President
The brainstorm was incredible - total disruption to misconceptions I had about virtual collaboration.
- Business Director
*Testimonials from alumni of Stanford Graduate School of Business LEAD Program's Design Thinking course.
Companies that use Design Thinking
Companies are using Design Thinking frameworks to innovate and grow their business. Here is an indicative list of companies that have used design thinking to create products that customers love.
- CAPITAL ONE
- and many more...
Delivered in collaboration with
Great Learning is an Ed-Tech company that offers programs in career critical competencies such as Analytics, Data Science, Artificial Intelligence, Cloud Computing, Cybersecurity, Full Stack Development and much more. Over 10000 professionals have taken Great Learning programs and it has already delivered over 5 million hours of learning.