Master Digital Marketing Strategy

PG Program in Strategic Digital Marketing in Pune

  • 6 months
  • Online Mentorship
Apply Now
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One of the top 10 B-schools in India

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Consistently ranked among the top 10 B-Schools of the country by Outlook, Business World, and more.

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Great Lakes Advisory Council

Formed of 40+ Management Gurus including Dr. Ratan N Tata and Ms. Indra K Nooyi

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Great Lakes Faculty

100+ faculty from the likes of Kellog, Stanford, Harvard, Yale, and many leading business organizations.

Why Join PG Program in Strategic Digital Marketing?

Great Learning corporate collaboration
Industry Collaboration

Master the techniques and tools of industry associated modules from Digital Marketing leaders and practitioners.

Great Learning practical exp
Digital Marketing Tools

Learn to operate the digital marketing tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.

Great Learning portfolio
Build your Digital Portfolio

Work on your personal project and showcase your talents by building your digital footprint while pursuing the Strategic Digital Marketing Course.

Great Learning study online
Hands-on Practical Exposure

Partake in online lab sessions to set up live campaigns that promote hands-on learning.

Great Learning capstone project
Mentored Capstone Project

This enables you to exercise your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.

Great Learning career mentorship
Career Enhancement

Receive personal guidance from experts in this field working with leading organizations to help shape and design your career.

Master Digital Marketing Strategy

Online | 6 Months

Program Structure

The 6-month PG Strategic Digital Marketing Course in Pune uses a mixture of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are conducted on weekends and are backed by online discussions and assignments.

Great Learning program structure-1

Online live classes

Live Online sessions will be composed by our top-ranked faculty and business experts each weekend. The Strategic Digital Marketing Course supports a case-based teaching format similar to Top B-schools in the world.

Great Learning program structure-2

Virtual lab sessions

Virtual lab sessions support candidates set up live campaigns employing digital marketing tools that imitate real-life scenarios under the supervision of industry practitioners.

Great Learning program structure-3

4-Week capstone project

Candidates operate on an application-oriented industry project where they are supervised and assessed by Great Lakes faculty and industry experts.


Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.

Customer Understanding and Insights
Marketing Fundamentals
  • Marketing mix
  • Segmentation, targeting and positioning
  • Consumer decision making process
  • Understanding Competitors
The Digital Marketing Framework
  • Customer engagement and tactics
  • Behavioural approaches to marketing
  • Customer understanding, segmentation and behaviour
  • Buyers Persona
Customer Acquisition and Engagement Strategy
Content Marketing
  • Branding, positioning and marketing messaging
  • Creating ad copies across formats
  • Landing page design
  • Design thinking
  • User interaction design and experience(UI-UX)
  • Mastering Storytelling
  • Developing your brand Voice
  • Content Planning and auditing
Paid Marketing
  • Google adwords/search marketing
  • Display marketing)
  • Youtube marketing
  • Linkedin marketing
  • Facebook and Instagram marketing
  • Programmatic buying
  • Other Channels(Twitter, Microsoft Ads)
Social Brand Management
  • Social media strategy across platforms(Facebook, Instagram, Linkedin, Twitter, Quora)
  • Online reputation management
  • Planning and executing social media campaigns
Customer Nurturing Strategy and Digital Marketing Tactics
Search Engine Optimization
  • SEO Basics
  • On page SEO
  • Linking/ Navigation
  • Site crawlability and other factors
  • Off Page SEO
  • SEO Case Study
  • Tool Demonstration
Email and Affiliate Marketing
  • Designing effective emails
  • Marketing automation
  • SMS marketing
  • Affiliate marketing
  • How to Start an Affiliate Marketing Program?
  • Affiliate Marketing Strategy and Use Cases
  • Affiliate Marketing Pitfalls
Mobile Marketing
  • App install and app store optimization
  • App engagement and analytics
  • Setting up a Whatsapp Marketing Campaign
  • Mobile Ad Ecosystem
Marketing Analytics and Campaign Management
User Retention and Engagement
  • Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
  • User retention and engagement strategy
Web Analytics
  • Google analytics
  • Omni channel marketing and analytics
  • A/B testing and optimization
  • Social media analytics
Campaign Planning
  • Media planning - Media mix
  • Campaign budgeting
  • Reporting and creating dashboards


The capstone project is designed to help you practice your abilities in a real-life scenario. You will be guided and evaluated by Great Lakes faculty and industry experts. The project will serve as a demonstration of your acquired skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.

Develop a customer loyalty program for Dominos to drive online repeat-orders

The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.

Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.

Develop a digital marketing plan for a men’s grooming brand

The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.

Design a Go-to-market strategy for an online venture dealing in traditional cookware

For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.

Networking and Industry Connect

Live Projects

Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry

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Immersion Program

Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.

Great Lakes Certificate

Receive a Great Lakes certificate and create an ePortfolio to describing your learning & projects in a snapshot. Your certificate and ePortfolio can also be advertised on social media channels to build your credibility in Digital Marketing.

Great Learning academic ePortofolio of Digital Marketing alumnus Sumeet Anand

India’s Best Digital Marketing Faculty

The faculty pool of the Strategic Digital Marketing Course consists of top academicians in the field of Marketing along with many skilled industry practitioners from leading Digital Marketing organizations.

Hands-On Learning from Digital Marketing Learning Practitioners

Get invaluable input from the who's who of the industry:

Meet the class: PGP-SDM

The PGP-SDM batch has a compact and diverse mix of working specialists from leading organizations promoting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:

Work Experience

Learning course batch work experience distribution


Learning batch industry distribution

Educational Qualification

Learning batch educational qualification distribution


Great Learning Cloud Computing learners from leading organisations

Alumni Success Stories

Reviews by Learners

Batch of September 2019 | Digital Marketing Executive at Indian Trade Bird
Excellent content and mentorship by the Digital Marketing professors! A crystal clear explanation of concepts. Appreciate Great Learning
Batch of September 2019 | Territory Sales Manager E Commerce Healthcare Gbu India at Ansell Full Time
All the sessions were very informative and easy to understand since the faculty explained with examples. I rate this program a five star.
Batch of July 2019 | Regional Marketing Manager Hp Imea at Lonza India Private Limited
I appreciate the faculty of Great Learning for using case studies to explain was really a good learning experience.
Batch of September 2019 | Operations And Marketing Executive at Sri Sri Tattva
A wonderful teacher, He reminds me of my MBA lectures. He is one of the best teachers in Marketing.
Batch of September 2019
It was a splendid experience working with Arvind. The learning and practical knowledge gained was above expectations. Great experience all together.

Admission Details

Who is this Strategic Digital Marketing Course for?

  • done Professionals from traditional marketing background who want to augment their skill set
  • done Business owners and self- employed professionals who want to grow their business
  • done Sales professionals who want to transition into Digital Marketing
  • done Final year students who want to accelerate their career their career in Digital Marketing
Grear Learning admission and selection process

Selection Process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 84,000 + GST

Fee Includes

Great Learning tution fee

Tuition Fee

Great Learning material

Learning Material

Great Learning lab access



Candidates can pay the course fee through

Net Banking
Credit/Debit Cards
Cheque, DD

Financial Aid

Start learning at just Rs. 1,457/month. Choose the loan tenure as per your convenience. Reach out to the admissions office at +91 7428990414 for more details.

Great Learning education loan financial partners by Eduvanz
Great Learning education loan financial partners by HDFC
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*Conditions Apply. Please reach out to the admissions team for more details.

Batch Start Dates

Great Learning-Online Center


July 2020

Upcoming Application Deadline


We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

What is the Course Structure?
The Great Lakes’ Post Graduate Program in Strategic Digital marketing last for a duration of 6 months. The classes are offered online along with virtual labs on weekends. Explore - Program Structure.
What is the eligibility criterion?
  • Graduates with any major from any stream are eligible for the program.
  • Students who are about graduates in next 6 months from the course inauguration date.
Explore More Details.
Who will be the faculty for this Digital Marketing Course?
Great Lakes Institute of Management has senior faculty who are responsible for teaching academic modules. We also include senior leadership from the industry to participate in delivering definitive topics/modules. Please do refer to the list here.
What certificate will I receive?
Candidates who are able to meet the graduation criteria will be awarded with a Post Graduate Certificate in Strategic Digital Marketing from Great Lakes Execute Learning. Great Lakes’ has been frequently ranked among the top business school for its Data science ,Analytics and MBA programs in India. "Recruiter’s Perception" has listed Great Lakes among the top 10 business schools. It is apparent that Great Lakes certificate adds good value for your profile. View Here - Digital Marketing Certificate by Great Learning
What is the extent of hands-on exposure or live projects?
This Digital Marketing Course curriculum comprises of various real-time projects and an intense capstone project. Individuals should analyze real-world problems by considering a wide variety of tools & techniques that the candidates have learned during the course of their stay at Great Lakes program. The duration of the capstone project is one month. Know More Details - Curriculum & Capstone Projects.
What is a virtual lab?
Mentors will be allocated for helping candidates during lab sessions. In a virtual lab session, a mentor will direct the candidate on running campaigns. Candidates will get an opportunity to showcase his/her skills by accessing platform on Google and Facebook. Candidates will be able to run live campaigns on these platform where the mentors will give proper assistance if required. Candidates will have a predefined lab schedule that gives ample time to work on the lab. Explore Here.
What if I miss a lab session?
It is recommended for the candidates to make necessary arrangements to attend all classes and lab sessions. If the candidate fails to make it to the lab session, he/she will not have another opportunity to recoup the lab session at some point in the future. The primary reason for this is that the class would have moved on to the next section. Hence, we recommend the candidate to meet the deadlines. Explore - Program Details.
Would the content be available to me after completion of the Digital Marketing course?
Here at Great Lakes, we believe that learning should be an unending progress. Learning should become an integral part of life. Hence, access to Learning Management System aka Olympus that comprises learning material will be available to the participants until three years from the date of graduation of Digital marketing course. For More Info - Contact Us.
Do I get hard copies in terms of study material?
Candidates will be provided with all the essential learning material via Learning Management System. Candidates are free to purchase reference books or material that is referred by the faculty. For More Info - Contact Us.
How will I be evaluated through this Digital Marketing course?
The PG Strategic Digital Marketing Course is an intense and holistic program. It is structured around continuous evaluation of the Candidates’ hands-on work. When Candidates receive feedback on the lab submissions, the performance of the candidates will be graded based on their performance in lab sessions. Click Here - Program Benefits & Features.
What kind of career assistance will I get?
Here at Great Lakes, we want to ensure that we provide necessary support for Candidates. Hence, Candidates are provided with support through Resume Workshops and Interview preparation sessions. We inform the candidates of appropriate career opportunities with Leading companies using our network. Explore Here - Great Learning Career Excelerate Program.
What is the course fee? Is loan facility available?
Please take a look our course fee structure using this link. The admission office will guide the candidates in applying loans upon the acceptance into our program. Our lending partners include HDFC Credila, Avanse (DHFL), Axis Bank and ZestMoney. We would like to ensure that finances would not hinder candidates from greater heights in career.
Can I pay the fee in instalments? Is there any discount?
We allow the candidate to make payments through 2-3 easy Installments. contact the admissions office for more details.
What is the application and selection process?
  • Candidates who are interested in the program should initiate the process by filling up Online Application Form.
  • Applications that satisfy the eligibility criteria will receive a screening call from the Admissions Director’s Office.
  • Admission Director review the applicant’s profile and the discussion on the Screening call and makes a decision. Apply Now For Demo.
Do I have to attend classes every week?
The course is designed in a way to engage candidates every week. All candidates are required to learn from the interactive session every weekend. Download Brochure Now.
What if I miss a project submission?
All projects are subjected to mandatory evaluation . If any candidate misses a project, the candidate required to re-enroll into the same course and redo the project. Explore - Program Details.
How can I apply for the course?
If you are keen to the programs we offer, you can apply through the online application form. Please reach out to us at or +91 7428990414 for any program or admission related concerning.
What is the refund policy for this course?
We encourage all participants to have downright information before enrolling in a program. No refund requests will be accepted once the fee has been paid off. But, there is a deferment policy where a candidate can choose to defer his enrollment to a future batch. Download Brochure Now.
Are paid certifications included in the course fees?
No. Paid certifications are not included in the course fees. The PG Strategic Digital Marketing Course curriculum focuses on the core skills required for you to pass Facebook, Google and Hubspot certifications. But, these certifications are not an integral part of the offering and you have to apply to them separately on your own. Know More Details.

The Surpassing Strategic Digital Marketing Course in Pune

Gain success to your business by enabling yourself with digital marketing technology. Digital marketing is one among those terms that has gained immense attention in recent days. This technology is being applied in every sector and business to enhance their market.
This technology is offering a few of the most desirable job roles in the current technological world. Hence, many are seeking a career in this specific field. If you are a resident of the beautiful city Pune and looking for some digital marketing courses in Pune to take up, you will need to gain an overall knowledge about this concept before you pursue this course.

The reason why many are seeking a digital marketing institute in Pune is to encounter a kick start for their career and many working professionals are also looking for the best digital marketing training institute in Pune is to experience a career change.

What is Digital Marketing?

In simple words, digital marketing can be defined as the promotion of various products and services on different online platforms using various tools and techniques. Digital marketing is more about driving customers for any product or service on the internet or any other online platform using several digital technologies.
Digital marketing offers huge benefits to any field it is applied to. Digital marketing helps someone to become an entrepreneur. Digital marketing helps you to grow your market range, increase the return on investments and many more. Hence digital marketing has been embraced by many industries to stay ahead of their competitors.

After understanding the term digital marketing, the very next question that arises in the minds of the ones that want to take up digital marketing classes in Pune is what are the various Job roles offered after pursuing the digital marketing course?
Well, digital marketing is a vast field offering a wide range of job roles with a wide variation. Besides, the field of digital marketing is not confined to any specific field. Hence, the number of job roles offered in this field is growing rapidly as many domains embrace this amazing field.

Below are the various job roles offered for the ones that hold a digital marketing certificate

  1. Digital Marketing Executive
  2. Digital Marketing Manager
  3. Search Engine Optimizer
  4. Social Media Marketing Executive
  5. Conversion rate optimizer
  6. Search Engine Expert
  7. Content Marketing Manager
  8. Online Analytics Manager
  9. Inbound Marketing Manager
  10. Pay Per Click Marketing Executive
  11. Social Media Marketing Manager
  12. Digital Marketing Strategist

Apart from the job roles mentioned above, digital marketing will also help you to start your career as a freelancer and make more money than the regular working professionals do.

Scope for Digital Marketing in Pune

After Mumbai Pune stands as the second largest city in Maharashtra. Pune is recognized as one of the major IT hubs of the country. Pune has got a huge demand for this field. There are many IT companies that exist in Pune which offers a huge number of opportunities to start your career in this field. At present, there are around 3000 digital marketing job opportunities that exist in the city of Pune.

There are many digital marketing institutes in Pune. However, choosing an institute that offers digital marketing courses in Pune with placement is the best choice you could make.

Payscale of Digital Marketing Professionals in India

One of the major factors that are driving excitement to seek digital marketing training in Pune is the unusual pay that it grants. The digital marketing job roles contribute to a wide range of salaries from 3 to 15 lakhs. The average pay of a digital marketing professional in India is expected as 5 lakh per annum.

Let us learn about various types of digital marketing that helps any business

  1. Email marketing

    Email marketing is one of the most common types of digital marketing. Sharing across the emails to the customers on a regular basis that informs the customers about the updates of a specific product or service is called email marketing. Email marketing regularly follows the scheme of sending across the emails to a group of specific target customers and grab their attention and remind them constantly about the products as well as the brand. Email marketing helps develop brand credibility and enhance brand awareness.

  2. Search Engine Optimization

    Search Engine Optimization is a core part of digital marketing. SEO plays a vital role in driving organic traffic to your site. SEO can be explained as the process of making necessary changes in your website that increases the relevant organic traffic to your website from several existing search engines like Google, Yahoo, Bing and many more. SEO boosts the ranking of your webpages and generate organic traffic to your website. SEO course in Pune has a lot of demand. Hence considering pursuing an SEO course in Pune will be beneficial as it grants many job opportunities.

  3. Social Media Marketing

    Social media marketing is one of the deeply powerful yet cost effective digital marketing trends. The number of people using social media sites has been swiftly rising day by day. Social media marketing involves formulating different types of content for multiple social media platforms like Facebook, Linkedin, Instagram and many more to advertise any goods and services.

  4. Pay Per Click

    Pay per click can be described as the utilization of google adds of marketing a business using the paid advertisements on various platforms such as search engines, websites, social media sites, applications and many more. These ads help you to accomplish your business goals and gain control over your business strategies. Paid Per Click also tracks and measures all analytical reports accurately which helps the organization to formulate successful strategies.

Affiliate Marketing

Affiliate marketing is one of the most efficient ways of digital marketing that allows the merchant to repay a certain amount of commission to his affiliates who drive successful customers towards the business. Affiliate marketing works great in establishing networks and building potential customers.

If you are keen on starting a career in this field, ensure that you choose the best digital marketing institute in Pune to encounter a career shift. Taking up a digital marketing course in Pune is the best thing one can do.