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Master the techniques and tools of industry associated modules from Digital Marketing leaders and practitioners.
Learn to operate the digital marketing tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.
Work on your personal project and showcase your talents by building your digital footprint while pursuing the Strategic Digital Marketing Course.
Partake in online lab sessions to set up live campaigns that promote hands-on learning.
This enables you to exercise your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.
Receive personal guidance from experts in this field working with leading organizations to help shape and design your career.
The 6-month PG Strategic Digital Marketing Course in Pune uses a mixture of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are conducted on weekends and are backed by online discussions and assignments.
Live Online sessions will be composed by our top-ranked faculty and business experts each weekend. The Strategic Digital Marketing Course supports a case-based teaching format similar to Top B-schools in the world.
Virtual lab sessions support candidates set up live campaigns employing digital marketing tools that imitate real-life scenarios under the supervision of industry practitioners.
Candidates operate on an application-oriented industry project where they are supervised and assessed by Great Lakes faculty and industry experts.
Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.
The capstone project is designed to help you practice your abilities in a real-life scenario. You will be guided and evaluated by Great Lakes faculty and industry experts. The project will serve as a demonstration of your acquired skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.
The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.
Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.
The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.
For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.
Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry
Receive a Great Lakes certificate and create an ePortfolio to describing your learning & projects in a snapshot. Your certificate and ePortfolio can also be advertised on social media channels to build your credibility in Digital Marketing.
The faculty pool of the Strategic Digital Marketing Course consists of top academicians in the field of Marketing along with many skilled industry practitioners from leading Digital Marketing organizations.
The PGP-SDM batch has a compact and diverse mix of working specialists from leading organizations promoting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:
Incubis Consultant Pvt Ltd
Great Lakes Institute of Management
Freelancer Web Designer
Student PGPSDM, Great Learning
Audit Associate Ernst and Young
Student PGPSDM, Great Learning
The faculty panel will review all the applications and shortlist candidates based on their profiles.
Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.
An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.
Candidates can pay the course fee through
With our corporate financial partnerships avail education loans at 0% interest rate and 100% Tax Benefit for interest paid under Sec (80E)*.
*Conditions Apply. Please reach out to the admissions team for more details.
We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.Apply Now
Please reach out to the admission office in Pune if you have any queries.
Gain success to your business by enabling yourself with digital marketing technology. Digital marketing is one among those terms that has gained immense attention in recent days. This technology is being applied in every sector and business to enhance their market. This technology is offering a few of the most desirable job roles in the current technological world. Hence, many are seeking a career in this specific field. If you are a resident of the beautiful city Pune and looking for some digital marketing courses in Pune to take up, you will need to gain an overall knowledge about this concept before you pursue this course.
The reason why many are seeking a digital marketing institute in Pune is to encounter a kick start for their career and many working professionals are also looking for the best digital marketing training institute in Pune is to experience a career change.
In simple words, digital marketing can be defined as the promotion of various products and services on different online platforms using various tools and techniques. Digital marketing is more about driving customers for any product or service on the internet or any other online platform using several digital technologies. Digital marketing offers huge benefits to any field it is applied to. Digital marketing helps someone to become an entrepreneur. Digital marketing helps you to grow your market range, increase the return on investments and many more. Hence digital marketing has been embraced by many industries to stay ahead of their competitors.
After understanding the term digital marketing, the very next question that arises in the minds of the ones that want to take up digital marketing classes in Pune is what are the various Job roles offered after pursuing the digital marketing course? Well, digital marketing is a vast field offering a wide range of job roles with a wide variation. Besides, the field of digital marketing is not confined to any specific field. Hence, the number of job roles offered in this field is growing rapidly as many domains embrace this amazing field.
Below are the various job roles offered for the ones that hold a digital marketing certificate
Apart from the job roles mentioned above, digital marketing will also help you to start your career as a freelancer and make more money than the regular working professionals do.
After Mumbai Pune stands as the second largest city in Maharashtra. Pune is recognized as one of the major IT hubs of the country. Pune has got a huge demand for this field. There are many IT companies that exist in Pune which offers a huge number of opportunities to start your career in this field. At present, there are around 3000 digital marketing job opportunities that exist in the city of Pune.
There are many digital marketing institutes in Pune. However, choosing an institute that offers digital marketing courses in Pune with placement is the best choice you could make.
One of the major factors that are driving excitement to seek digital marketing training in Pune is the unusual pay that it grants. The digital marketing job roles contribute to a wide range of salaries from 3 to 15 lakhs. The average pay of a digital marketing professional in India is expected as 5 lakh per annum.
Email marketing is one of the most common types of digital marketing. Sharing across the emails to the customers on a regular basis that informs the customers about the updates of a specific product or service is called email marketing. Email marketing regularly follows the scheme of sending across the emails to a group of specific target customers and grab their attention and remind them constantly about the products as well as the brand. Email marketing helps develop brand credibility and enhance brand awareness.
Search Engine Optimization is a core part of digital marketing. SEO plays a vital role in driving organic traffic to your site. SEO can be explained as the process of making necessary changes in your website that increases the relevant organic traffic to your website from several existing search engines like Google, Yahoo, Bing and many more. SEO boosts the ranking of your webpages and generate organic traffic to your website. SEO course in Pune has a lot of demand. Hence considering pursuing an SEO course in Pune will be beneficial as it grants many job opportunities.
Social media marketing is one of the deeply powerful yet cost effective digital marketing trends. The number of people using social media sites has been swiftly rising day by day. Social media marketing involves formulating different types of content for multiple social media platforms like Facebook, Linkedin, Instagram and many more to advertise any goods and services.
Pay per click can be described as the utilization of google adds of marketing a business using the paid advertisements on various platforms such as search engines, websites, social media sites, applications and many more. These ads help you to accomplish your business goals and gain control over your business strategies. Paid Per Click also tracks and measures all analytical reports accurately which helps the organization to formulate successful strategies.
Affiliate marketing is one of the most efficient ways of digital marketing that allows the merchant to repay a certain amount of commission to his affiliates who drive successful customers towards the business. Affiliate marketing works great in establishing networks and building potential customers.
If you are keen on starting a career in this field, ensure that you choose the best digital marketing institute in Pune to encounter a career shift. Taking up a digital marketing course in Pune is the best thing one can do.