PG Program in Strategic Digital Marketing

India's Most Comprehensive Digital Marketing Program

  • Master Digital Marketing Strategies
  • 6 months
  • Live Online Classes

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Why join PGP-Strategic Digital Marketing

Comprehensive Curriculum
  • Learn widely-used tools such as Google Adwords, Analytics, Facebook Ads, LinkedIn Marketing and more.
  • Apply your learning to real life projects to build real-world skills
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Dedicated Career
  • Access to Offline and Online Hiring Evenets, Job platform, Skill Assessment test
  • Get one on one career guidance and resume workshops to crack interview and become job-ready
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Live Online
  • Participate in live online sessions to discuss and solve real world marketing case studies.
  • Get live mentorship from experts working with leading organisations to shape and plan your career.
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Working Professional
Work on widely used digital marketing tools through comprehensive curriculum
Career Support
Get dedicated career services to become job ready
Salary Hike
Work on 12+ industry relevant projects across multiple digital marketing platforms
Industry Project
Rated 4.8/5 by past students
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Master Digital Marketing Strategies

Live Online Classes | 6 Months

Great Lakes Advantage

Great Lakes Executive Learning Certificate

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The Surpassing Strategic Digital Marketing Course in Pune

Gain success to your business by enabling yourself with digital marketing technology. Digital marketing is one of those terms that has gained immense attention in recent days. This technology is being applied in every sector and business to enhance its market.

This technology is offering a few of the most desirable job roles in the current technological world. Hence, many are seeking a career in this specific field. If you are a resident of the beautiful city Pune and looking for some digital marketing courses in Pune to take up, you will need to gain overall knowledge about this concept before you pursue this course.


The reason why many are seeking a digital marketing institute in Pune is to encounter a kick start for their career and many working professionals are also looking for the best digital marketing training institute in Pune is to experience a career change.


What is Digital Marketing?

In simple words, digital marketing can be defined as the promotion of various products and services on different online platforms using various tools and techniques. Digital marketing is more about driving customers for any product or service on the internet or any other online platform using several digital technologies.

Digital marketing offers huge benefits to any field it is applied to. Digital marketing helps someone to become an entrepreneur. Digital marketing helps you to grow your market range, increase the return on investments, and many more. Hence digital marketing has been embraced by many industries to stay ahead of their competitors.

After understanding the term digital marketing, the very next question that arises in the minds of the ones that want to take up digital marketing classes in Pune is what are the various Job roles offered after pursuing the digital marketing course?

Well, digital marketing is a vast field offering a wide range of job roles with a wide variation. Besides, the field of digital marketing is not confined to any specific field. Hence, the number of job roles offered in this field is growing rapidly as many domains embrace this amazing field.


Below are the various job roles offered for the ones that hold a digital marketing certificate

1. Digital Marketing Executive

2. Digital Marketing Manager

3. Search Engine Optimizer

4. Social Media Marketing Executive

5. Conversion rate optimizer

6. Search Engine Expert

7. Content Marketing Manager

8. Online Analytics Manager

9. Inbound Marketing Manager

10. Pay Per Click Marketing Executive

11. Social Media Marketing Manager

12. Digital Marketing Strategist

Apart from the job roles mentioned above, digital marketing will also help you to start your career as a freelancer and make more money than the regular working professionals do.


Scope for Digital Marketing in Pune

After Mumbai Pune stands as the second-largest city in Maharashtra. Pune is recognized as one of the major IT hubs of the country. Pune has got a huge demand for this field. There are many IT companies that exist in Pune which offers a huge number of opportunities to start your career in this field.  At present, there are around 3000 digital marketing job opportunities that exist in the city of Pune.

There are many digital marketing institutes in Pune. However, choosing an institute that offers digital marketing courses in Pune with placement is the best choice you could make.


Payscale of Digital Marketing Professionals in India

One of the major factors that are driving excitement to seek digital marketing training in Pune is the unusual pay that it grants. The digital marketing job roles contribute to a wide range of salaries from 3 to 15 lakhs. The average pay of a digital marketing professional in India is expected as 5 lakh per annum.


Let us learn about various types of digital marketing that helps any business

1. Email marketing

Email marketing is one of the most common types of digital marketing. Sharing across the emails to the customers on a regular basis that informs the customers about the updates of a specific product or service is called email marketing. Email marketing regularly follows the scheme of sending across the emails to a group of specific target customers and grab their attention and remind them constantly about the products as well as the brand. Email marketing helps develop brand credibility and enhance brand awareness.


2. Search Engine Optimization

Search Engine Optimization is a core part of digital marketing.  SEO plays a vital role in driving organic traffic to your site. SEO can be explained as the process of making necessary changes in your website that increases the relevant organic traffic to your website from several existing search engines like Google, Yahoo, Bing, and many more. SEO boosts the ranking of your webpages and generate organic traffic to your website. SEO course in Pune has a lot of demand. Hence considering pursuing an SEO course in Pune will be beneficial as it grants many job opportunities.


3. Social Media Marketing

Social media marketing is one of the deeply powerful yet cost effective digital marketing trends. The number of people using social media sites has been swiftly rising day by day. Social media marketing involves formulating different types of content for multiple social media platforms like Facebook, Linkedin, Instagram, and many more to advertise any goods and services.


4. Pay Per Click

Pay per click can be described as the utilization of google adds of marketing a business using the paid advertisements on various platforms such as search engines, websites, social media sites, applications, and many more. These ads help you to accomplish your business goals and gain control over your business strategies.  Paid Per Click also tracks and measures all analytical reports accurately which helps the organization to formulate successful strategies. 


5. Affiliate Marketing

Affiliate marketing is one of the most efficient ways of digital marketing that allows the merchant to repay a certain amount of commission to his affiliates who drive successful customers towards the business. Affiliate marketing works great in establishing networks and building potential customers.

If you are keen on starting a career in this field, ensure that you choose the best digital marketing institute in Pune to encounter a career shift. Taking up a digital marketing course in Pune is the best thing one can do.