Master Digital Marketing Strategy

PG Program in Strategic Digital Marketing in Mumbai

  • 6 months
  • Online Mentorship
Apply Now
Applications Close Tomorrow

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  • Great Lakes Logo

One of the top 10 B-schools in India

Great Lakes Advantage

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Consistently ranked among the top 10 B-Schools of the country by Outlook, Business World, and more.

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Great Lakes Advisory Council

Formed of 40+ Management Gurus including Dr. Ratan N Tata and Ms. Indra K Nooyi

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Great Lakes Faculty

100+ faculty from the likes of Kellog, Stanford, Harvard, Yale, and many leading business organizations.

Why Join PG Program in Strategic Digital Marketing?

Great Learning corporate collaboration
Industry Collaboration

Master the techniques and tools of industry relevant modules from Digital Marketing leaders and practitioners.

Great Learning practical exp
Digital Marketing Tools

Learn to work with tools like Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.

Great Learning portfolio
Build your Digital Portfolio

Work on your personal project and expose your talents by building your digital footprint during the Strategic Digital Marketing Course.

Great Learning study online
Hands-on Practical Exposure

Partake in online lab sessions to set up live campaigns that promote hands-on learning.

Great Learning capstone project
Mentored Capstone Project

This enables you to implement your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.

Great Learning career mentorship
Career Enhancement

Acquire personal guidance from experts in this field working with leading organizations to help shape and design your career.

Master Digital Marketing Strategy

Online | 6 Months

Program Structure

The 6-month PG Strategic Digital Marketing Course in Mumbai uses a blend of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are conducted on weekends and are supported by online discussions and assignments.

Great Learning program structure-1

Online live classes

Live Online sessions will be organized by our top-ranked faculty and business experts every weekend. The Strategic Digital Marketing Course follows a case-based teaching format similar to Top B-schools in the world.

Great Learning program structure-2

Virtual lab sessions

Virtual lab sessions assist candidates set up live campaigns utilizing digital marketing tools that imitate real-life scenarios under the supervision of industry practitioners.

Great Learning program structure-3

4-Week capstone project

Candidates operate on an application-oriented industry project where they are supervised and evaluated by Great Lakes faculty and industry experts.


Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.

Customer Understanding and Insights
Marketing Fundamentals
  • Marketing mix
  • Segmentation, targeting and positioning
  • Consumer decision making process
  • Understanding Competitors
The Digital Marketing Framework
  • Customer engagement and tactics
  • Behavioural approaches to marketing
  • Customer understanding, segmentation and behaviour
  • Buyers Persona
Customer Acquisition and Engagement Strategy
Content Marketing
  • Branding, positioning and marketing messaging
  • Creating ad copies across formats
  • Landing page design
  • Design thinking
  • User interaction design and experience(UI-UX)
  • Mastering Storytelling
  • Developing your brand Voice
  • Content Planning and auditing
Paid Marketing
  • Google adwords/search marketing
  • Display marketing)
  • Youtube marketing
  • Linkedin marketing
  • Facebook and Instagram marketing
  • Programmatic buying
  • Other Channels(Twitter, Microsoft Ads)
Social Brand Management
  • Social media strategy across platforms(Facebook, Instagram, Linkedin, Twitter, Quora)
  • Online reputation management
  • Planning and executing social media campaigns
Customer Nurturing Strategy and Digital Marketing Tactics
Search Engine Optimization
  • SEO Basics
  • On page SEO
  • Linking/ Navigation
  • Site crawlability and other factors
  • Off Page SEO
  • SEO Case Study
  • Tool Demonstration
Email and Affiliate Marketing
  • Designing effective emails
  • Marketing automation
  • SMS marketing
  • Affiliate marketing
  • How to Start an Affiliate Marketing Program?
  • Affiliate Marketing Strategy and Use Cases
  • Affiliate Marketing Pitfalls
Mobile Marketing
  • App install and app store optimization
  • App engagement and analytics
  • Setting up a Whatsapp Marketing Campaign
  • Mobile Ad Ecosystem
Marketing Analytics and Campaign Management
User Retention and Engagement
  • Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
  • User retention and engagement strategy
Web Analytics
  • Google analytics
  • Omni channel marketing and analytics
  • A/B testing and optimization
  • Social media analytics
Campaign Planning
  • Media planning - Media mix
  • Campaign budgeting
  • Reporting and creating dashboards


The capstone project is structured to help you practice your abilities in a real-life scenario. You will be guided and evaluated by Great Lakes faculty and industry experts. The project will work as a demonstration of your acquired skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.

Develop a customer loyalty program for Dominos to drive online repeat-orders

The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.

Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.

Develop a digital marketing plan for a men’s grooming brand

The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.

Design a Go-to-market strategy for an online venture dealing in traditional cookware

For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.

Networking and Industry Connect

Live Projects

Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry

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umashankar venkatesh
umashankar venkatesh

Immersion Program

Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.

Great Lakes Certificate

Receive a Great Lakes certificate and create an ePortfolio to demonstrating your learning & projects in a snapshot. Your certificate and ePortfolio can also be displayed on social media channels to build your credibility in Digital Marketing.

Great Learning academic ePortofolio of Digital Marketing alumnus Sumeet Anand

India’s Best Digital Marketing Faculty

The faculty pool of the Strategic Digital Marketing Course consists of top academicians in the field of Marketing along with many experienced industry practitioners from leading Digital Marketing organizations.

Hands-On Learning from Digital Marketing Learning Practitioners

Get invaluable input from the who's who of the industry:

Meet the class: PGP-SDM

The PGP-SDM batch has a complex and diverse mix of working specialists from leading organizations supporting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:

Work Experience

Learning course batch work experience distribution


Learning batch industry distribution

Educational Qualification

Learning batch educational qualification distribution


Great Learning Cloud Computing learners from leading organisations

Alumni Success Stories

Reviews by Learners

Batch of September 2019 | Digital Marketing Executive at Indian Trade Bird
Excellent content and mentorship by the Digital Marketing professors! A crystal clear explanation of concepts. Appreciate Great Learning
Batch of September 2019 | Territory Sales Manager E Commerce Healthcare Gbu India at Ansell Full Time
All the sessions were very informative and easy to understand since the faculty explained with examples. I rate this program a five star.
Batch of July 2019 | Regional Marketing Manager Hp Imea at Lonza India Private Limited
I appreciate the faculty of Great Learning for using case studies to explain was really a good learning experience.
Batch of September 2019 | Operations And Marketing Executive at Sri Sri Tattva
A wonderful teacher, He reminds me of my MBA lectures. He is one of the best teachers in Marketing.
Batch of September 2019
It was a splendid experience working with Arvind. The learning and practical knowledge gained was above expectations. Great experience all together.

Admission Details

Who is this Strategic Digital Marketing Course for?

  • done Professionals from traditional marketing background who want to augment their skill set
  • done Business owners and self- employed professionals who want to grow their business
  • done Sales professionals who want to transition into Digital Marketing
  • done Final year students who want to accelerate their career their career in Digital Marketing
Grear Learning admission and selection process

Selection Process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 84,000 + GST

Fee Includes

Great Learning tution fee

Tuition Fee

Great Learning material

Learning Material

Great Learning lab access



Candidates can pay the course fee through

Net Banking
Credit/Debit Cards
Cheque, DD

Financial Aid

Start learning at just Rs. 1,457/month. Choose the loan tenure as per your convenience. Reach out to the admissions office at +91 7428990414 for more details.

Great Learning education loan financial partners by Eduvanz
Great Learning education loan financial partners by HDFC
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*Conditions Apply. Please reach out to the admissions team for more details.

Batch Start Dates

Great Learning-Online Center


July 2020

Upcoming Application Deadline


We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

What is the Course Structure?
This course by Great Lakes endures for 6 months and is offered online accompanying live online classes as well as virtual lab sessions happening every weekend throughout the course. Explore - Program Structure.
What is the eligibility criterion?
This course is open to all graduates from any stream.The Students graduating in the next 6 months from the course commencement date can also register themselves for the course. Explore More Details.
Who will be the faculty for this Digital Marketing Course?
The academic modules of this exclusive program will be taught by the senior most faculty of Great Lakes Institute of Management. Besides this, many industry experts will participate in delivering a few topics of this program. See the indicative list here. Know More - Digital Marketing Faculty and Mentors
What certificate will I receive?
Each of the successful participant will receive a Post Graduate Certificate in Strategic Digital Marketing from Great Lakes Executive Learning. Great Lakes is known for its brilliance in offering professional training programs and has also been ranked among the top business schools in the country. View Here - Digital Marketing Certificate by Great Learning
What is the extent of hands-on exposure or live projects?
This Digital Marketing Course by Great Lakes also comprises several real time projects besides a capstone project. This helps you to deeply understand and analyse many real world problems by employing several tools and techniques that you have mastered in the classes. Know More Details - Curriculum & Capstone Projects.
What is a virtual lab?
A virtual lab session are the opportunities provided to each of the candidates to gain hands on working experience by running successful campaigns on multiple platforms like Google, Facebook etc, with the help of mentors that guide you in each step you take. These sessions are allocated definite timeslots to ensure that you are provided with enough time to run successful campaigns. Explore Here.
What if I miss a lab session?
All the participants of this program are expected to plan their schedules accordingly to ensure that they do not miss any of the classes or the lab sessions. In case of being absent to any of the lab sessions, no opportunity will be offered to make it to the lab later time. Since the classes will move forward, it would be infeasible to cope up with the other candidates. While you will be provided with access to the lab recordings. Explore - Program Details.
Would the content be available to me after completion of the Digital Marketing course?
Great Learning believes that learning is a continuous process and provides each of the candidates with the, access to the Learning Management System up to three years post-completion of Digital Marketing Course. For More Info - Contact Us.
Do I get hard copies in terms of study material?
All the needed material will be provided online to each of the students and students are free to buy any additional material to enhance their learning. For More Info - Contact Us.
How will I be evaluated through this Digital Marketing course?
Yes, when enrolled for this program, you will be evaluated regularly considering your hands on work. The feedback will also be shared with you to improve yourselves in areas lacking. Click Here - Program Benefits & Features.
What kind of career assistance will I get?
Needful career support will be provided through regularly conducted resume workshops and interview preparation sessions for several job roles associated with Digital Marketing. A wide range of career opportunities with most of the leading companies will also be shared with you. Explore Here - Great Learning Career Excelerate Program.
What is the course fee? Is loan facility available?
Do click here for the details regarding the fee structure. The You can also get in touch with the admissions office for more details. We would also assist you in obtaining a loan as we are associated with lending partners such as HDFC Credila, Avanse (DHFL), Axis Bank and ZestMoney.
Can I pay the fee in instalments? Is there any discount?
Yes, you can pay the complete course fee in 2-3 installments. contact the admissions office for more details.
What is the application and selection process?
All interested candidates meeting the eligibility criteria are needed to apply by filling up an Online Application Form to enroll in this course. Candidates will be asked for a screening call from the Admission Director's office to review and shortlist the candidate's profile. Selected candidates will receive an offer letter. Apply Now For Demo
Do I have to attend classes every week?
Yes, the classes are designed to work with the students every week. So that the students learn from the live interactive sessions. Download Brochure Now.
What if I miss a project submission?
In case of missing a project submission, we won't be able to evaluate the candidate. Hence candidates are expected to re-enroll and repeat the project. Explore - Program Details.
How can I apply for the course?
Apply through an online application form and get in touch with us at or +91 7428990414 for further details.
What is the refund policy for this course?
No refunds are initiated once the fee has been paid and the students will be offered to choose an enrollment to a future batch. Download Brochure Now.
Are paid certifications included in the course fees?
No, we offer all the knowledge required to clear certifications like Facebook, Google, and Hubspot. You will need to apply for them separately. Know More Details.
What is the demand for digital marketing in Mumbai?
Mumbai, being the financial capital of the country and also being recognised as one of the top IT hubs, has got immense demand for this exciting field. Mumbai is expected to have around 3000+ jobs available in the field of digital marketing. Click Here To Register.

The Prominent Strategic Digital Marketing Course in Mumbai

Most of us are familiar with this word Digital Marketing. Considering the rapid increase in the number of people using the Internet today, many are also desiring a career in this enthusiastic field. This word digital marketing has rebuilt the standards of regular marketing. If you are a resident of Mumbai and is thinking of digital marketing courses in Mumbai, you will need to gain a complete understanding over this topic.
Let us gain a few insights of this topic called Digital Marketing

What is Strategic Digital Marketing?

In simple words, digital marketing can be defined as any marketing technique applied to gain market through the internet is Digital Marketing.

What are the demand for various major digital marketing courses in Mumbai?

Even as there exists several marketing courses in Mumbai, ensure that you choose the right one to have a successful career.

  1. Email Marketing

    One of the most common marketing channels is email marketing. Everyone must have Email marketing. This process mainly involves the act of sharing across a commercial email to a set of people that promotes the products and services of any business. These emails are sent to the customers to notify them about the ongoing offers, discounts, etc and engage them in sales. This helps to increase the credibility, boost up the sales volume and also promote intense brand awareness. Beyond all these, Email marketing helps any business to be in constant communication with the customers.

  2. Pay-Per-Click Advertising (PPC)

    Pay per click is one of the best digital marketing platforms that yield a high return on investments. This platform establishes a straight connection between the advertisers and the customers at least costs. Though Pay Per Click is paid to advertise, it has amazing results. Being associated with first-tier search engines, the pay per click advertising gives you the best outcomes that convert many visitors into customers. PPC grants ease to the users to find the relevant ads of the products they are looking for. This makes users find their shopping experience extremely personalized.

  3. Search Engine Optimization (SEO)

    Search Engine Optimization is one of the major aspects of digital marketing technology. The search engine optimization is all about formulating strategies that help to generate traffic to the website through organic or free channels. The application of the keywords and formulating the strategy plays a major role to help the website ranked at the top. Search Engines like Google, Yahoo, Bing and many more displays the best ranked pages as the primary search results of any given search query by the user. SEO helps your website to promote better user experience and increases close rates. It also helps you gain brand credibility and help you achieve better cost management. Choose the best SEO course in Mumbai as there exists a huge demand for the domain of SEO.

  4. Display Advertising

    Advertising on various web pages or applications and social media via several media such as texts, images, banners, audios, videos, etc is called display advertising. However, display advertising mainly focuses on displaying generic advertisements that include discounts, ongoing offers and many more.

  5. Social Media Marketing (SMM)

    Social media marketing courses in Mumbai have gained huge demand for the immense job opportunities it offers. Social Media Marketing has been recognized as one of the cost effective yet highly influential marketing channels among many of Digital Marketing. These days, many people from youngsters to elders, irrespective of their age group are fervently using many social media channels.
    Social media marketing mainly involves displaying ads on social media sites such as Facebook, Instagram, YouTube and many more. So, social media is your area of interest to ensure that you take up a social media marketing course from the top digital marketing courses in Mumbai.

  6. Content Marketing

    Content marketing is one of the most important forms of internet marketing. This involves the distribution of top quality content across various channels of advertising. The right usage of the keywords boosts the content and help the web pages rank better. Content marketing improves the visibility of your brand and help achieve brand awareness. Content marketing also help you develop trust, authority for your business among the audience.

  7. Affiliate Marketing

    Gaining customers through paying a commission to your customers for promoting your products. In simple words, affiliate marketing can be explained as gaining a piece of profit by recommending a specific product to another individual. Affiliate marketing helps build a strong network besides enabling your customers to gain benefit. Affiliate marketing enhances your sales volume as customers eventually turn as affiliates and market your products in their respective circles.

  8. Online Public Relations

    Online public relations marketing activities mainly associated with enhancing the results from various online marketing techniques by establishing a place of communication, especially on social media sites. Many activities such as link building, organizing a program that encourages word of mouth marketing, partnership marketing etc falls under this section of internet marketing. These marketing techniques strongly promote brand credibility and improves customer relationship which shows an impact in boosting the business.

  9. Influencer Marketing

    Influencer marketing is one of the strong forms of social media marketing where an influencer that possesses immense knowledge on the product and also owns the credibility and trust of the public promotes your products and services. An influencer has the ability to define the customer’s choices to buy any product or service. Influencer marketing is gaining huge traction and many companies are busy finding the right influencer that is appropriate to promote their products and services.

Scope for Digital Marketing in Mumbai

Mumbai is known as the financial, commercial and also the entertainment capital of the country. Mumbai is estimated to generate around 6.16% of the country's overall GDP. Mumbai has got a wide range of industries, companies and many more at it’s centre which fetches you great opportunities to excel in the field of digital marketing.

There are many companies seeking digital marketing professionals to enhance their business in Mumbai. On an average there are close to 3000 existing Digital Marketing job openings that exists in the city of Mumbai. Considering this demand, the number of institutes offering the digital marketing courses in Mumbai with placement is also growing rapidly in number.

The increasing number of digital marketing institutes in Mumbai

Even as many industries have witnessed the outstanding results of digital marketing in their businesses, the need for people working in this field has increased rapidly. Hence, the number of people looking for digital marketing courses in Mumbai to fit in these job roles are also increasing. Considering the need and demand, there is an exponential rise in the number of digital marketing training institutes in Mumbai. However, if you are serious about obtaining a digital marketing training in Mumbai, ensure that you choose the best digital marketing institute in Mumbai.

In this modern era where technology is changing over the dynamics of every domain, taking up digital marketing classes in Mumbai will surely help you build a promising career.

Payscale of Digital marketing professionals in the country

Taking up one of the best digital marketing courses in Mumbai will surely enable you to get into one of the highest paid job roles in the country. As the average salary of any digital marketing professional in India is estimated as 5 lakh per annum which is definitely better than the packages offered to many other job roles.

Look for the top digital marketing institute in Mumbai and pursue your dream today. Even as the digital marketing course fees in Mumbai varies from institute to institute, make the best choice as this step leads you towards your destiny.