PG Program in Strategic Digital Marketing

India's Most Comprehensive Digital Marketing Program

  • Master Digital Marketing Strategies
  • 6 months
  • Live Online Classes

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Why join PGP-Strategic Digital Marketing

Comprehensive Curriculum
  • Learn widely-used tools such as Google Adwords, Analytics, Facebook Ads, LinkedIn Marketing and more.
  • Apply your learning to real life projects to build real-world skills
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Dedicated Career
  • Access to Offline and Online Hiring Evenets, Job platform, Skill Assessment test
  • Get one on one career guidance and resume workshops to crack interview and become job-ready
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Live Online
  • Participate in live online sessions to discuss and solve real world marketing case studies.
  • Get live mentorship from experts working with leading organisations to shape and plan your career.
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Working Professional
Work on widely used digital marketing tools through comprehensive curriculum
Career Support
Get dedicated career services to become job ready
Salary Hike
Work on 12+ industry relevant projects across multiple digital marketing platforms
Industry Project
Rated 4.8/5 by past students
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Master Digital Marketing Strategies

Live Online Classes | 6 Months

Great Lakes Advantage

Great Lakes Executive Learning Certificate

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The Leading Strategic Digital Marketing Course in Delhi NCR


The field of digital marketing has evolved at a rapid pace as most of the customers are available on the internet. In fact, a lot happens on the internet in every single second that passes by. A lot of activities are being happened on the internet. The Internet has made the world smaller and has brought people closer by making communication an easy task.


If you are a citizen of the country capital Delhi or Noida or Gurgaon and are having a thought of pursuing a digital marketing training in Delhi, you must be looking for some of the best digital marketing institutes in Delhi. Before you actually take up the digital marketing course in Delhi, you must need to gain an overall understanding of this topic.


What is Digital Marketing?

The marketing of the products and services by applying digital technologies on online platforms that include devices like mobile phones, tablets, etc. Digital marketing is also known as online marketing or internet marketing as it is all about promoting goods and services online.


Job Roles of Digital Marketing

Digital marketing these days has become one of the most desirable careers and it is also offering exciting job roles for the one that pursues a digital marketing course in Delhi. Let us see what are the various job roles offered in digital marketing.

1. Digital Marketing Executive

2. Digital Marketing Manager

3. Search Engine Optimizer

4. Social Media Marketing Executive

5. Conversion rate optimizer

6. Search Engine Expert

7. Content Marketing Manager

8. Online Analytics Manager

9. Inbound Marketing Manager

10. Pay Per Click Marketing Executive

11. Social Media Marketing Manager

12. Digital Marketing Strategist


The Scope For Digital Marketing in Delhi

Delhi being the capital city of the country has got a huge demand for digital marketing. Digital marketing is not definite to any specific field. Rather digital marketing is widely being applied in many other areas apart from the IT industry. The scope and demand for digital marketing in Delhi is reaching the skies.

At present there exist around 7000+ job opportunities in and around the city of Delhi. Delhi is the capital city and has got a lot to do with digital marketing. How many of you know that digital marketing is used by every public figure who is up on social media? 

These days social media image has become inevitable for any public figure irrespective of the field they come from. These include film stars, sportsmen, politicians, models and many more. However, a digital marketing expert will be handling the social media pages of every celebrity. So you could imagine the unbelievable scope that digital marketing offers.  Social media marketing in Delhi has got a huge demand. Considering this demand many are seeking a specialization in this domain.



There are many types of digital marketing. let us look into the various digital marketing types.


1. Email Marketing.

Sending across promotional emails that notify the customers about any ongoing offers, discounts, etc is called email marketing. These emails are broadcasted to potential or existing customers on a regular basis. The customers are segmented into specific groups considering their age, sex, geographical location and many more. Email marketing enhances the brand awareness of any organization and also establishes trust and loyalty among the customers towards the business.


2. Paid-Per-Click Advertising (PPC)

Paid per click are often referred as PPC or CPC which is the cost per click. Pay per click advertising is basically generating paid ads. Paid ads generate a high return on investments and ultimately help any organization to reach it's business goals. PPC also helps you to hold control over your business and also measure every metric accurately.


3. Search Engine Optimization (SEO)

Search Engine Optimization establishes value on the search engine for your web pages. SEO is an integral part of digital marketing as it helps the search engine easy to crawl your website and rank it on the top. Search engine optimization helps to achieve organic traffic to your site. SEO course in Delhi has got a huge demand and offering unbelievable packages for the same. If you are waiting for a kick start of your career, considering to take up an SEO training in Delhi from the top SEO training institute in Delhi will let you encounter a career breakthrough.


4. Social Media Marketing (SMM)

Social media marketing is nothing but sharing content on social media sites that promote any product or service. Social media marketing is one of the important types of digital marketing that has attained huge demand.  Many people use social media these days and social media is one of those efficient platforms that drives traffic to your website and generate leads.


5. Content Marketing.

Content marketing is often considered as one of the most effective ways of digital marketing. Content marketing majorly involves creating and sharing valuable and informative content such as blogs, videos, infographics, images, many more to reach out to the target audience. Writing content focusing on the targeted audience drives traffic towards your website. Content marketing helps the user to find the needful information. Content marketing also establishes trust, brand loyalty amongst the customers.


6. Affiliate Marketing.

Driving merchants to promote your products and services by offering them a certain commission on every successful lead generated is called affiliate marketing. Affiliate marketing is basically allowing a third party to promote your goods and services and gain successful leads after which a part of the profit will be shared with him. 


7. Influencer Marketing

Influencer marketing is promoting your products through people that the target audience found credible.

Influencer marketing has been producing amazing outcomes and promoting huge profits. So, many brands are now in search of the right influencers that help them achieve profits by promoting their products and services. Many people shop stuff online after checking out the review of their influencers. Influencer marketing supports the organization by establishing trust in customers and influencer is indeed the decision-maker of a customer.


8. Mobile Marketing

Developing a digital marketing strategy that empowers a specific organization to reach the target audience via mobile devices such as tablets, smartphones, and many more through application installation ads, messages, emails, etc. Mobile marketing helps you build a strategy to effectively reach the target audience to promote your products and services and drive conversions.

Look for the top digital marketing institute in Delhi today and take up the best digital marketing course in Delhi to establish your career on the right platform.