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Gain knowledge on the techniques and tools of industry relevant modules from Digital Marketing leaders and practitioners.
Learn to work with tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.
Work on your individual project and expose your talents by building your digital footprint during the Strategic Digital Marketing Course.
Associate in online lab sessions to set up live campaigns that support hands-on learning.
This enables you to achieve your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.
Acquire personal direction from specialists in this field working with leading organizations to help shape and design your career.
The 6-month PG Strategic Digital Marketing Course uses a blend of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are held on weekends and are promoted by online discussions and assignments.
Live Online sessions will be directed by our top-ranked faculty and business specialists every weekend. The Strategic Digital Marketing Course serves a case-based teaching format similar to Top B-schools in the world.
Virtual lab sessions support candidates set up live campaigns utilizing internet marketing tools that reflect real-life scenarios under the supervision of industry practitioners.
Candidates operate on an application-oriented industry project where they are overseen and evaluated by Great Lakes faculty and industry experts.
Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.
The capstone project is formulated to help you exercise your abilities in a real-life scenario. You will be supervised and evaluated by Great Lakes faculty and business experts. The project will work as a demonstration of your obtained skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.
The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.
Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.
The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.
For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.
Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry
Win a Great Lakes certificate and create an ePortfolio to manifesting your learning & projects in a snapshot. Your certificate and ePortfolio can also be advertised on social media channels to build your credibility in Digital Marketing.
The faculty team of the Strategic Digital Marketing Course consists of best academicians in the field of Marketing along with many experienced business practitioners from leading Digital Marketing organizations.
The PGP-SDM batch has a compact and diverse mix of working specialists from leading organizations supporting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:
Incubis Consultant Pvt Ltd
Great Lakes Institute of Management
Freelancer Web Designer
Student PGPSDM, Great Learning
Audit Associate Ernst and Young
Student PGPSDM, Great Learning
The faculty panel will review all the applications and shortlist candidates based on their profiles.
Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.
An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.
Candidates can pay the course fee through
With our corporate financial partnerships avail education loans at 0% interest rate and 100% Tax Benefit for interest paid under Sec (80E)*.
*Conditions Apply. Please reach out to the admissions team for more details.
We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.Apply Now
The field of digital marketing has evolved at a rapid pace as most of the customers are available on the internet. In fact, a lot happens on the internet in every single second that passes by. A lot of activities are being happened on the internet. The Internet has made the world smaller and has brought people closer by making communication an easy task.
If you are a citizen of the country capital Delhi or Noida or Gurgaon and are having a thought of pursuing a digital marketing training in Delhi, you must be looking for some of the best digital marketing institutes in Delhi. Before you actually take up the digital marketing course in Delhi, you must need to gain an overall understanding of this topic.
The marketing of the products and services by applying digital technologies on online platforms that include devices like mobile phones, tablets, etc. Digital marketing is also known as online marketing or internet marketing as it is all about promoting goods and services online.
Digital marketing these days has become one of the most desirable careers and it is also offering exciting job roles for the one that pursues a digital marketing course in Delhi. Let us see what are the various job roles offered in digital marketing.
Delhi being the capital city of the country has got a huge demand for digital marketing. Digital marketing is not definite to any specific field. Rather digital marketing is widely being applied in many other areas apart from the IT industry. The scope and demand for digital marketing in Delhi is reaching the skies.
At present there exist around 7000+ job opportunities in and around the city of Delhi. Delhi is the capital city and has got a lot to do with digital marketing. How many of you know that digital marketing is used by every public figure who is up on social media?
These days social media image has become inevitable for any public figure irrespective of the field they come from. These include film stars, sportsmen, politicians, models and many more. However, a digital marketing expert will be handling the social media pages of every celebrity. So you could imagine the unbelievable scope that digital marketing offers. Social media marketing in Delhi has got a huge demand. Considering this demand many are seeking a specialization in this domain.
There are many types of digital marketing. let us look into the various digital marketing types.
Sending across promotional emails that notify the customers about any ongoing offers, discounts, etc is called email marketing. These emails are broadcasted to potential or existing customers on a regular basis. The customers are segmented into specific groups considering their age, sex, geographical location and many more. Email marketing enhances the brand awareness of any organization and also establishes trust and loyalty among the customers towards the business.
Paid per click are often referred as PPC or CPC which is the cost per click. Pay per click advertising is basically generating paid ads. Paid ads generate a high return on investments and ultimately help any organization to reach it's business goals. PPC also helps you to hold control over your business and also measure every metric accurately.
Search Engine Optimization establishes value on the search engine for your web pages. SEO is an integral part of digital marketing as it helps the search engine easy to crawl your website and rank it on the top. Search engine optimization helps to achieve organic traffic to your site. SEO course in Delhi has got a huge demand and offering unbelievable packages for the same. If you are waiting for a kick start of your career, considering to take up an SEO training in Delhi from the top SEO training institute in Delhi will let you encounter a career breakthrough.
Social media marketing is nothing but sharing content on social media sites that promote any product or service. Social media marketing is one of the important types of digital marketing that has attained huge demand. Many people use social media these days and social media is one of those efficient platforms that drives traffic to your website and generate leads.
Content marketing is often considered as one of the most effective ways of digital marketing. Content marketing majorly involves creating and sharing valuable and informative content such as blogs, videos, infographics, images, many more to reach out to the target audience. Writing content focusing on the targeted audience drives traffic towards your website. Content marketing helps the user to find the needful information. Content marketing also establishes trust, brand loyalty amongst the customers.
Influencer marketing is promoting your products through people that the target audience found credible. Influencer marketing has been producing amazing outcomes and promoting huge profits. So, many brands are now in search of the right influencers that help them achieve profits by promoting their products and services. Many people shop stuff online after checking out the review of their influencers. Influencer marketing supports the organization by establishing trust in customers and influencer is indeed the decision-maker of a customer.
Developing a digital marketing strategy that empowers a specific organization to reach the target audience via mobile devices such as tablets, smartphones and many more through application installation ads, messages, emails, etc. Mobile marketing helps you build a strategy to effectively reach the target audience to promote your products and services and drive conversions. Look for the top digital marketing institute in Delhi today and take up the best digital marketing course in Delhi to establish your career on the right platform.