Master Digital Marketing Strategy

PG Program in Strategic Digital Marketing in Delhi

  • 6 months
  • Online Mentorship
Apply Now
Application Deadline - 30th Jan 2020

Academic Partner

  • Great Lakes Logo

One of the top 10 B-schools in India

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Ranked #1

by Analytics India among Top 10 Analytics B-Schools

2016

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Ranked #3

by Outlook in One Year Programs

2017

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Ranked #5

by Career 360 among Pvt B-Schools

2017

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Ranked #10

by Business Insider

Why Join PG Program in Strategic Digital Marketing?

Great Learning corporate collaboration
Industry Collaboration

Gain knowledge on the techniques and tools of industry relevant modules from Digital Marketing leaders and practitioners.

Great Learning practical exp
Digital Marketing Toolkit

Learn to work with tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.

Great Learning portfolio
Build your Digital Portfolio

Work on your individual project and expose your talents by building your digital footprint during the Strategic Digital Marketing Course.

Great Learning study online
Hands-on Practical Exposure

Associate in online lab sessions to set up live campaigns that support hands-on learning.

Great Learning capstone project
Mentored Capstone Project

This enables you to achieve your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.

Great Learning career mentorship
Career Enhancement

Acquire personal direction from specialists in this field working with leading organizations to help shape and design your career.

Master Digital Marketing Strategy

Online | 6 Months

Program Structure

The 6-month PG Strategic Digital Marketing Course uses a blend of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are held on weekends and are promoted by online discussions and assignments.

Great Learning program structure-1

Online live classes

Live Online sessions will be directed by our top-ranked faculty and business specialists every weekend. The Strategic Digital Marketing Course serves a case-based teaching format similar to Top B-schools in the world.

Great Learning program structure-2

Virtual lab sessions

Virtual lab sessions support candidates set up live campaigns utilizing internet marketing tools that reflect real-life scenarios under the supervision of industry practitioners.

Great Learning program structure-3

4-Week capstone project

Candidates operate on an application-oriented industry project where they are overseen and evaluated by Great Lakes faculty and industry experts.

Curriculum

Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel)

Customer Understanding and Insights
Marketing Fundamentals
  • Marketing mix
  • Segmentation, targeting and positioning
  • Consumer decision making process
The Digital Marketing Framework
  • Customer engagement and tactics
  • Behavioural approaches to marketing
  • Customer understanding, segmentation and behaviour
Customer Engagement
Content Marketing
  • Branding, positioning and marketing messaging
  • Creating ad copies across formats
  • Landing page design
  • Design thinking
  • User interaction design and experience(UI-UX)
Paid Marketing
  • Google adwords/search marketing
  • Display marketing)
  • Youtube marketing
  • Linkedin marketing
  • Facebook and Instagram marketing
  • Programmatic buying
  • Other Channels(Twitter, Microsoft Ads)
Social Brand Management
  • Social media strategy across platforms(Facebook, Instagram, Linkedin, Twitter, Quora)
  • Online reputation management
  • Planning and executing social media campaigns
Digital Marketing Tactics
Search Engine Optimization
  • On page SEO
  • Off page SEO
Email and Affiliate Marketing
  • Designing effective emails
  • Marketing automation
  • SMS marketing
  • Affiliate marketing
Mobile Marketing
  • App install and app store optimization
  • App engagement and analytics
Marketing Analytics and Campaign Management
User Retention and Engagement
  • Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
  • User retention and engagement strategy
Web Analytics
  • Google analytics
  • Omni channel marketing and analytics
  • A/B testing and optimization
  • Social media analytics
Campaign Planning
  • Media planning - Media mix
  • Campaign budgeting
  • Reporting and creating dashboards

Capstone and Live Projects

The capstone project is formulated to help you exercise your abilities in a real-life scenario. You will be supervised and evaluated by Great Lakes faculty and business experts. The project will work as a demonstration of your obtained skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.

Develop a customer loyalty program for Dominos to drive online repeat-orders

The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.

Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.

Develop a digital marketing plan for a men’s grooming brand

The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.

Design a Go-to-market strategy for an online venture dealing in traditional cookware

For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.

Live Project with:

Live Project with:

Live Project with:

Great Lakes Certificate

Win a Great Lakes certificate and create an ePortfolio to manifesting your learning & projects in a snapshot. Your certificate and ePortfolio can also be advertised on social media channels to build your credibility in Digital Marketing.

Great Learning academic ePortofolio of Digital Marketing alumnus Sumeet Anand

India’s Best Digital Marketing Faculty

The faculty team of the Strategic Digital Marketing Course consists of best academicians in the field of Marketing along with many experienced business practitioners from leading Digital Marketing organizations.

Hands-On Learning from Digital Marketing Learning Practitioners

Get invaluable input from the who's who of the industry:

Meet the class: PGP-SDM

The PGP-SDM batch has a compact and diverse mix of working specialists from leading organizations supporting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:

Work Experience

Learning course batch work experience distribution

Industry

Learning batch industry distribution

Educational Qualification

Learning batch educational qualification distribution

Employers

Great Learning Cloud Computing learners from leading organisations

Alumni Success Stories

Admission Details

Who is this Strategic Digital Marketing Course for?

  • done Final year students who want to accelerate their career their career in Digital Marketing
  • done Sales professionals who want to transition into Digital Marketing
  • done Professionals from traditional marketing background who want to augment their skill set
  • done Business owners and self- employed professionals who want to grow their business online
Grear Learning admission and selection process

Selection Process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 1,25,000 + GST

Fee Includes

Great Learning tution fee

Tuition Fee

Great Learning material

Learning Material

Great Learning lab access

Labs

Payments

Candidates can pay the course fee through

account_balance
Net Banking
credit_card
Credit/Debit Cards
Cheque, DD

Financial Aid

With our corporate financial partnerships avail education loans at 0% interest rate and 100% Tax Benefit for interest paid under Sec (80E)*.

Great Learning education loan financial partners by Eduvanz
Great Learning education loan financial partners by HDFC

*Conditions Apply. Please reach out to the admissions team for more details.

Upcoming Application Deadline

30th Jan 2020

We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

What is the structure of this Course?
The Post-Graduate Program in Strategic Digital Marketing designed by Great Lakes' endures a 6-month duration offered online with live online classes accompanied by virtual labs during the weekends. Explore - Program Structure.
What is the eligibility standard to take up the Digital Marketing course in Delhi?
  • Graduates from any stream.
  • Students graduating in the next 6 months from the course commencement date.
  • Since the digital marketing course has attained immense popularity in no time, graduates from different platforms like Engineering, MBA and many more are being enthusiastic to take up this course.
Explore More Details.
Who will be the teaching staff involved in this program?
The Great Lakes Faculty and Senior Leaders of the Industry.
The faculty of Great Lakes has been recognized as one of the best in the country. The academic modules of this course will be taught by the senior faculty from Great Lakes Institute of Management. Besides, the students will also be shared valuable insights of many senior digital marketing leaders as they do take part and deliver certain modules of this course. See the indicative list here.
What certificate will the students receive?
A Post Graduate Certificate in Strategic Digital Marketing.
Each of the participants will be awarded a Post Graduate Certificate in Strategic Digital Marketing from the prestigious Great Lakes Executive Learning which has consistently been ranked among the top business schools in the country for its Data Science, Analytics and MBA programs. Great Lakes is also viewed as one of the top institutes by the recruiters. View Here - Digital Marketing Certificate by Great Learning
What is the extent of hands-on exposure or working with live projects?
This program comprises multiple real-time projects and a detailed capstone project.
These projects are designed to employ all the tools and techniques you have mastered during the classes. The timeslot of the capstone project is a month. Know More Details - Curriculum & Capstone Projects.
What is a virtual lab?
Virtual lab sessions enable you to run successful campaigns with the help of a mentor.
These lab sessions are wee structured to follow definite lab timings facilitating every candidate to run successful campaigns on multiple platforms like Google, Facebook and many more. Explore Here.
What would be the ramifications of missing lab sessions?
No opportunity will be offered to the candidates that miss the lab to attend it later time.
Each of the candidates is expected to plan their schedule accordingly and ensure that they do not miss any of the lab sessions. Since this program is designed to ensure continuity, it is logically inappropriate to join the lab sessions as the class would be moved to the next section. However, you will be provided access to the lab recordings.
Would the content be accessible to the candidates after completion of this course?
Yes, the learning material will be accessible to the students until three years post the completion of their course. For More Info - Contact Us.
Will I be provided with hard copies in terms of study material?
You will be given access to the needed learning material online through a specific learning management system.
You can surely go ahead and get any reference books or any material recommended by your faculty. For More Info - Contact Us.
What is the evaluation process for this course?
This course is perfectly designed to provide holistic learning followed by a constant evaluation process.
The candidates will be given feedback on the lab submissions to improve their skills and the performance of the candidates will also be graded by evaluating their projects. Click Here - Program Benefits & Features.
What kind of career assistance will be offered?
Resume workshops and interview preparation sessions will be conducted regularly. Since Great Learning is associated with most of the leading companies, relevant career opportunities with the top companies are also shared with you. Explore Here - Great Learning Career Excelerate Program.
What is the course fee? Is loan facility available?
Do click to see the course fee structure.
Once you accept the admission offer, the admissions department at Great Learning will assist you in applying for loans as we are associated with lending partners like HDFC Credila, Avanse (DHFL), Axis Bank and ZestMoney.
Can I pay the fee in instalments? Is there any discount that can be availed?
Yes. You can pay the entire course fee in 2-3 comfortable installments. Please contact the admissions office for more details.
What is the process of application and selection?
  • Any interested candidates are expected to apply to the course by submitting an Online Application Form.
  • Candidates that meet the eligibility criteria will receive a call from the office to attend the process of screening.
  • Admission Director reviews the screening call discussion and the applicant’s profile.
  • After the screening call discussion, the results will be announced which will be followed by the release of an admission offer letter to the selected candidates. Apply Now For Demo.
Will I have to attend classes every week?
Yes, candidates are obligated to participate in the classes every week. Each of the participants are needed to gain knowledge from the live interactive sessions conducted during the weekends. Download Brochure Now.
What if I miss a project submission?
Each of the projects is a necessary evaluation component.
Missing any of the projects requires a re-enrollment into the same course to repeat the project.
The projects are designed to empower the candidates with hands on working on various tools that are taught during the classes. This is an important phase of the program as this helps the candidates to understand the actual application of digital marketing tools. Explore - Program Details.
How do I apply for this course?
You will need to apply through the online application form. For more details do get in touch with us at +91 7827966862 or pgpsdm@greatlearning.in.
What is the refund policy for this course?
No refunds will be granted once the fee is paid.
We would want all the candidates to gain complete knowledge of this program before they enroll themselves. However, candidates will be allowed to choose a future batch to enroll themselves in the same program. Download Brochure Now.
Are paid certifications included in the course fees?
No.
This program by Great Learning is designed to focus on the skills needed for you to clear Facebook, Google and hubspot certifications. But, these certifications are not a part of the program offerings. You can apply for them on your own considering your need. Know More Details.
Scope of Digital Marketing In Delhi
Delhi, the national capital has got a huge demand for the enthusiastic technology. Currently, there exists around 7000+ job opportunities within this city. Considering this number, registering yourself with the top digital marketing training institute in Delhi is the best thing you could do. Click Here To Register.

The Leading Strategic Digital Marketing Course in Delhi

The field of digital marketing has evolved at a rapid pace as most of the customers are available on the internet. In fact, a lot happens on the internet in every single second that passes by. A lot of activities are being happened on the internet. The Internet has made the world smaller and has brought people closer by making communication an easy task.

If you are a citizen of the country capital Delhi or Noida or Gurgaon and are having a thought of pursuing a digital marketing training in Delhi, you must be looking for some of the best digital marketing institutes in Delhi. Before you actually take up the digital marketing course in Delhi, you must need to gain an overall understanding of this topic.

What is Digital Marketing?

The marketing of the products and services by applying digital technologies on online platforms that include devices like mobile phones, tablets, etc. Digital marketing is also known as online marketing or internet marketing as it is all about promoting goods and services online.

Job roles of digital marketing

Digital marketing these days has become one of the most desirable careers and it is also offering exciting job roles for the one that pursues a digital marketing course in Delhi. Let us see what are the various job roles offered in digital marketing.

  1. Digital Marketing Executive
  2. Digital Marketing Manager
  3. Search Engine Optimizer
  4. Social Media Marketing Executive
  5. Conversion rate optimizer
  6. Search Engine Expert
  7. Content Marketing Manager
  8. Online Analytics Manager
  9. Inbound Marketing Manager
  10. Pay Per Click Marketing Executive
  11. Social Media Marketing Manager
  12. Digital Marketing Strategist

The scope for digital marketing in Delhi

Delhi being the capital city of the country has got a huge demand for digital marketing. Digital marketing is not definite to any specific field. Rather digital marketing is widely being applied in many other areas apart from the IT industry. The scope and demand for digital marketing in Delhi is reaching the skies.

At present there exist around 7000+ job opportunities in and around the city of Delhi. Delhi is the capital city and has got a lot to do with digital marketing. How many of you know that digital marketing is used by every public figure who is up on social media?

These days social media image has become inevitable for any public figure irrespective of the field they come from. These include film stars, sportsmen, politicians, models and many more. However, a digital marketing expert will be handling the social media pages of every celebrity. So you could imagine the unbelievable scope that digital marketing offers. Social media marketing in Delhi has got a huge demand. Considering this demand many are seeking a specialization in this domain.

There are many types of digital marketing. let us look into the various digital marketing types.

  1. Email Marketing

    Sending across promotional emails that notify the customers about any ongoing offers, discounts, etc is called email marketing. These emails are broadcasted to potential or existing customers on a regular basis. The customers are segmented into specific groups considering their age, sex, geographical location and many more. Email marketing enhances the brand awareness of any organization and also establishes trust and loyalty among the customers towards the business.

  2. Paid-Per-Click Advertising (PPC)

    Paid per click are often referred as PPC or CPC which is the cost per click. Pay per click advertising is basically generating paid ads. Paid ads generate a high return on investments and ultimately help any organization to reach it's business goals. PPC also helps you to hold control over your business and also measure every metric accurately.

  3. Search Engine Optimization (SEO)

    Search Engine Optimization establishes value on the search engine for your web pages. SEO is an integral part of digital marketing as it helps the search engine easy to crawl your website and rank it on the top. Search engine optimization helps to achieve organic traffic to your site. SEO course in Delhi has got a huge demand and offering unbelievable packages for the same. If you are waiting for a kick start of your career, considering to take up an SEO training in Delhi from the top SEO training institute in Delhi will let you encounter a career breakthrough.

  4. Social Media Marketing (SMM)

    Social media marketing is nothing but sharing content on social media sites that promote any product or service. Social media marketing is one of the important types of digital marketing that has attained huge demand. Many people use social media these days and social media is one of those efficient platforms that drives traffic to your website and generate leads.

  5. Content Marketing

    Content marketing is often considered as one of the most effective ways of digital marketing. Content marketing majorly involves creating and sharing valuable and informative content such as blogs, videos, infographics, images, many more to reach out to the target audience. Writing content focusing on the targeted audience drives traffic towards your website. Content marketing helps the user to find the needful information. Content marketing also establishes trust, brand loyalty amongst the customers.

  6. Influencer Marketing

    Influencer marketing is promoting your products through people that the target audience found credible.
    Influencer marketing has been producing amazing outcomes and promoting huge profits. So, many brands are now in search of the right influencers that help them achieve profits by promoting their products and services. Many people shop stuff online after checking out the review of their influencers. Influencer marketing supports the organization by establishing trust in customers and influencer is indeed the decision-maker of a customer.

  7. Mobile Marketing

    Developing a digital marketing strategy that empowers a specific organization to reach the target audience via mobile devices such as tablets, smartphones and many more through application installation ads, messages, emails, etc. Mobile marketing helps you build a strategy to effectively reach the target audience to promote your products and services and drive conversions.
    Look for the top digital marketing institute in Delhi today and take up the best digital marketing course in Delhi to establish your career on the right platform.