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Master the techniques and tools with industry relevant modules designed by Digital Marketing leaders and practitioners.
Learn to work with tools like Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.
Work on your very own project and showcase your skill sets by developing practical digital marketing expertise during the Strategic Digital Marketing Course.
Participate in online lab sessions to set up live campaigns that foster hands-on learning.
This enables you to exercise your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.
Get personal guidance from experts in this field working with leading organizations to help shape and design your career.
The 6-month PG Strategic Digital Marketing Course in Chennai uses a combination of learning methods that incorporate live online teaching, virtual labs, and a mentorship-driven Capstone Project. Online classes and Labs are organised on weekends and are followed by online discussions and assignments.
Live Online sessions will be directed by our top-ranked faculty and business experts every weekend. The Strategic Digital Marketing Course follows a case-based teaching format similar to many Top B-schools in the world.
Virtual lab sessions aid candidates set up live campaigns utilizing digital marketing tools that imitate real-life situations under the direction of industry practitioners.
Candidates operate on an application-oriented industry project where they are monitored and evaluated by Great Lakes faculty and industry experts.
Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.
The capstone project is designed to help you exercise your skills in a real-life scenario. You will be guided and assessed by Great Lakes faculty and industry experts. The project is an illustration of your newly-obtained skills and you can add it to your professional profile for employers to take note. Some sample projects that you will work upon are as follows.
The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.
Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.
The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.
For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.
Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry
Earn a Great Lakes certificate and build an ePortfolio to demonstrating your learning & projects in a snapshot. Your certificate and ePortfolio can also be shared on social media channels to build your credibility in Digital Marketing.
The faculty team of the Strategic Digital Marketing Course comprises of top academicians in Marketing along with many skilled industry practitioners from leading Digital Marketing organisations.
The PGP-SDM batch has a compact and diverse mix of working specialists from leading organizations promoting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:
Incubis Consultant Pvt Ltd
Great Lakes Institute of Management
Freelancer Web Designer
Student PGPSDM, Great Learning
Audit Associate Ernst and Young
Student PGPSDM, Great Learning
The faculty panel will review all the applications and shortlist candidates based on their profiles.
Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.
An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.
Candidates can pay the course fee through
With our corporate financial partnerships avail education loans at 0% interest rate and 100% Tax Benefit for interest paid under Sec (80E)*.
*Conditions Apply. Please reach out to the admissions team for more details.
We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.Apply Now
We often hear this phrase called Digital Marketing these days as it has become so popular in such a short time. Many youngsters are finding Digital marketing to ebone of the booming fields and are striving to take up a job role in this field. If you are a citizen of Chennai and seeking a career in this domain, you must be looking for some digital marketing training institute in Chennai. Before you actually start pursuing a digital marketing course in Chennai, you will need to gain a basic understanding of this topic called digital marketing.
Before getting deeper into the subject, let us explore what does this term digital marketing actually means.
In simple terms, digital marketing can be defined as the act of advertising or promoting products and services on any digital media channel or device is called digital marketing. Digital media can be any platform on the internet such as search engines, emails, websites, social media sites, mobiles, laptops, software applications and many more.
We often get to see the ads of certain products and services on the internet that follows you. Digital marketing helps you gain traffic to any website in many ways. There are many advantages offered by digital marketing to any specific field it has been applied to. Digital marketing is no way restricted to any specific field. Hence digital marketing is said to have a huge scope in the market.
Become your own boss by mastering the tools of the Strategic Digital Marketing Technology Let us look into the different types of Digital Marketing Channels you will learn while pursuing a Strategic Digital Marketing Course in Chennai
Sending emails to customers on a regular basis about the updates of a specific product or service is called email marketing. Email marketing generally follows the scheme of sending emails to a segment of the relevant audience and grab their attention and remind them constantly about the brand. Email marketing helps build brand credibility and develop brand awareness.
Search Engine Optimization is the heart of digital marketing. SEO plays a major role in driving organic traffic to your site. SEO can be defined as the process of increasing the quality and quantity of relevant organic traffic to your website from various existing search engines like Google, Yahoo, Bing and many more. SEO mainly involves the formulation of the right strategy employing the perfect set of keywords. SEO helps you to achieve better user experience, increase the conversion rate, build brand awareness, enhancing brand credibility, and many more. SEO helps your websites rank on the first page on the search engine when the relevant search query is given. SEO courses in Chennai have a greater demand which is making many to pursue SEO training in Chennai. If you are desiring a career in the SEO platform, seek the top SEO training institute in Chennai.
SMS marketing is a popular marketing channel where an automated message will be sent to the customer contact number through an SMS. These SMS notice the customers about the ongoing offers or special discounts or any happening event of the specific organization and help you stay connected with the customers. This segmentation can be made based on the age groups, locality, sex, and many more.
There is a famous saying “ Pen is more powerful than a sword”. In fact, it is! Writing is observed as one of the most effective ways to influence people. Though writing seems to be a simple task, it can deliver huge benefits for your business. Effective SEO content writing or SEO blogging plays an integral part in planning and achieving an overall digital marketing strategy. SEO friendly content drives immense traffic to your website from all corners of the world and promotes the generation of new leads organically. SEO content displayed on your website also serves you foster the newly generated leads, and successfully convert them into a business. In simple words, we can say that your business blog is a strong asset that grants greater benefits to your organisation.
Affiliate marketing is an effective way of digital marketing that lets the merchant pay a certain amount of commission to his affiliates who bring in successful customers. Basically the affiliate involved in this act will be introducing your product or service to their audience and hence share a piece of profit after every successful lead generation. Affiliate marketing helps you establish a network and develop credibility and loyalty among your customers.
Pay per click(ppc) has got many other names. Few of them are cost per click (cpc), Sponsor marketing, google ads and many more. Pay per click can be defined as the application of google ads to market a business using the paid advertisements on different platforms such as search engines, websites, social media sites, applications and many more. These ads help you to achieve your business goals and gain control over your business strategies. PPC also aids in measuring and tracking data accurately.
Social media marketing is one of the highly influential yet cost effective digital marketing channels. The number of people using social media sites has been rapidly increasing day by day. Social media marketing involves creating different types of content for various social media platforms like Facebook, Linkedin, Instagram and many more to promote certain products and services. Considering the existing demand, many are taking up a social media marketing course in Chennai.
Influencer marketing is now trending as the latest digital marketing channel. Many organisations are finding influencers in the respective fields to review and recommend their products to their audiences. It is observed that the RoI (Return On Investment) on influencers is better with influencer marketing as many people find reviews of various products and services by these influencers to be credible as compared to traditional advertising. As a matter of fact, most online buyers do place an order after verifying the review of the influencers.
Chennai, being the capital city of Tamil Nadu state has been recognized as the largest industrial as well as commercial center of South India. The city of Chennai generates the third highest GDP per capita in the country. Chennai is known for the IT services it provides as well as the financial services it renders. Chennai also has a fully computerized stock exchange which is called the Madras Stock Exchange. Since digital marketing is not confined to any specific domain, Chennai has got the huge need of digital marketing experts. Hence many are seeking for the best digital marketing institute in Chennai.
At present there are around 1700 digital marketing job opportunities that exist in the city of Chennai. there are many institutes offering a digital marketing course in Chennai with placement today. Hence taking up the best digital marketing course in Chennai will surely help you get one of the best job roles.