Master Digital Marketing Strategy

PG Program in Strategic Digital Marketing in Chennai

  • 6 months
  • Online Mentorship
Apply Now
Applications Close Tomorrow

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  • Great Lakes Logo

One of the top 10 B-schools in India

Great Lakes Advantage

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Consistently ranked among the top 10 B-Schools of the country by Outlook, Business World, and more.

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Great Lakes Advisory Council

Formed of 40+ Management Gurus including Dr. Ratan N Tata and Ms. Indra K Nooyi

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Great Lakes Faculty

100+ faculty from the likes of Kellog, Stanford, Harvard, Yale, and many leading business organizations.

Why Join PG Program in Strategic Digital Marketing?

Great Learning corporate collaboration
Industry Collaboration

Master the techniques and tools with industry relevant modules designed by Digital Marketing leaders and practitioners.

Great Learning practical exp
Digital Marketing Tools

Learn to work with tools like Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.

Great Learning portfolio
Build your Digital Portfolio

Work on your very own project and showcase your skill sets by developing practical digital marketing expertise during the Strategic Digital Marketing Course.

Great Learning study online
Hands-on Practical Exposure

Participate in online lab sessions to set up live campaigns that foster hands-on learning.

Great Learning capstone project
Mentored Capstone Project

This enables you to exercise your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.

Great Learning career mentorship
Career Enhancement

Get personal guidance from experts in this field working with leading organizations to help shape and design your career.

Master Digital Marketing Strategy

Online | 6 Months

Program Structure

The 6-month PG Strategic Digital Marketing Course in Chennai uses a combination of learning methods that incorporate live online teaching, virtual labs, and a mentorship-driven Capstone Project. Online classes and Labs are organised on weekends and are followed by online discussions and assignments.

Great Learning program structure-1

Online live classes

Live Online sessions will be directed by our top-ranked faculty and business experts every weekend. The Strategic Digital Marketing Course follows a case-based teaching format similar to many Top B-schools in the world.

Great Learning program structure-2

Virtual lab sessions

Virtual lab sessions aid candidates set up live campaigns utilizing digital marketing tools that imitate real-life situations under the direction of industry practitioners.

Great Learning program structure-3

4-Week capstone project

Candidates operate on an application-oriented industry project where they are monitored and evaluated by Great Lakes faculty and industry experts.


Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.

Customer Understanding and Insights
Marketing Fundamentals
  • Marketing mix
  • Segmentation, targeting and positioning
  • Consumer decision making process
  • Understanding Competitors
The Digital Marketing Framework
  • Customer engagement and tactics
  • Behavioural approaches to marketing
  • Customer understanding, segmentation and behaviour
  • Buyers Persona
Customer Acquisition and Engagement Strategy
Content Marketing
  • Branding, positioning and marketing messaging
  • Creating ad copies across formats
  • Landing page design
  • Design thinking
  • User interaction design and experience(UI-UX)
  • Mastering Storytelling
  • Developing your brand Voice
  • Content Planning and auditing
Paid Marketing
  • Google adwords/search marketing
  • Display marketing)
  • Youtube marketing
  • Linkedin marketing
  • Facebook and Instagram marketing
  • Programmatic buying
  • Other Channels(Twitter, Microsoft Ads)
Social Brand Management
  • Social media strategy across platforms(Facebook, Instagram, Linkedin, Twitter, Quora)
  • Online reputation management
  • Planning and executing social media campaigns
Customer Nurturing Strategy and Digital Marketing Tactics
Search Engine Optimization
  • SEO Basics
  • On page SEO
  • Linking/ Navigation
  • Site crawlability and other factors
  • Off Page SEO
  • SEO Case Study
  • Tool Demonstration
Email and Affiliate Marketing
  • Designing effective emails
  • Marketing automation
  • SMS marketing
  • Affiliate marketing
  • How to Start an Affiliate Marketing Program?
  • Affiliate Marketing Strategy and Use Cases
  • Affiliate Marketing Pitfalls
Mobile Marketing
  • App install and app store optimization
  • App engagement and analytics
  • Setting up a Whatsapp Marketing Campaign
  • Mobile Ad Ecosystem
Marketing Analytics and Campaign Management
User Retention and Engagement
  • Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
  • User retention and engagement strategy
Web Analytics
  • Google analytics
  • Omni channel marketing and analytics
  • A/B testing and optimization
  • Social media analytics
Campaign Planning
  • Media planning - Media mix
  • Campaign budgeting
  • Reporting and creating dashboards


The capstone project is designed to help you exercise your skills in a real-life scenario. You will be guided and assessed by Great Lakes faculty and industry experts. The project is an illustration of your newly-obtained skills and you can add it to your professional profile for employers to take note. Some sample projects that you will work upon are as follows.

Develop a customer loyalty program for Dominos to drive online repeat-orders

The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.

Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.

Develop a digital marketing plan for a men’s grooming brand

The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.

Design a Go-to-market strategy for an online venture dealing in traditional cookware

For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.

Networking and Industry Connect

Live Projects

Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry

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Immersion Program

Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.

Great Lakes Certificate

Earn a Great Lakes certificate and build an ePortfolio to demonstrating your learning & projects in a snapshot. Your certificate and ePortfolio can also be shared on social media channels to build your credibility in Digital Marketing.

Great Learning academic ePortofolio of Digital Marketing alumnus Sumeet Anand

India’s Best Digital Marketing Faculty

The faculty team of the Strategic Digital Marketing Course comprises of top academicians in Marketing along with many skilled industry practitioners from leading Digital Marketing organisations.

Hands-On Learning from Digital Marketing Learning Practitioners

Get invaluable input from the who's who of the industry:

Meet the class: PGP-SDM

The PGP-SDM batch has a compact and diverse mix of working specialists from leading organizations promoting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:

Work Experience

Learning course batch work experience distribution


Learning batch industry distribution

Educational Qualification

Learning batch educational qualification distribution


Great Learning Cloud Computing learners from leading organisations

Alumni Success Stories

Reviews by Learners

Batch of September 2019 | Digital Marketing Executive at Indian Trade Bird
Excellent content and mentorship by the Digital Marketing professors! A crystal clear explanation of concepts. Appreciate Great Learning
Batch of September 2019 | Territory Sales Manager E Commerce Healthcare Gbu India at Ansell Full Time
All the sessions were very informative and easy to understand since the faculty explained with examples. I rate this program a five star.
Batch of July 2019 | Regional Marketing Manager Hp Imea at Lonza India Private Limited
I appreciate the faculty of Great Learning for using case studies to explain was really a good learning experience.
Batch of September 2019 | Operations And Marketing Executive at Sri Sri Tattva
A wonderful teacher, He reminds me of my MBA lectures. He is one of the best teachers in Marketing.
Batch of September 2019
It was a splendid experience working with Arvind. The learning and practical knowledge gained was above expectations. Great experience all together.

Admission Details

Who is this Strategic Digital Marketing Course for?

  • done Professionals from traditional marketing background who want to augment their skill set
  • done Business owners and self- employed professionals who want to grow their business
  • done Sales professionals who want to transition into Digital Marketing
  • done Final year students who want to accelerate their career their career in Digital Marketing
Grear Learning admission and selection process

Selection Process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 84,000 + GST

Fee Includes

Great Learning tution fee

Tuition Fee

Great Learning material

Learning Material

Great Learning lab access



Candidates can pay the course fee through

Net Banking
Credit/Debit Cards
Cheque, DD

Financial Aid

Start learning at just Rs. 1,457/month. Choose the loan tenure as per your convenience. Reach out to the admissions office at +91 7428990414 for more details.

Great Learning education loan financial partners by Eduvanz
Great Learning education loan financial partners by HDFC
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*Conditions Apply. Please reach out to the admissions team for more details.

Batch Start Dates

Great Learning-Online Center


July 2020

Upcoming Application Deadline


We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

What is the Course Structure?
This program by Great Lakes is Post Graduate Program in Strategic Digital Marketing is a 6-month course presented online with live online classes and virtual labs on weekends. Explore - Program Structure.
What is the eligibility criterion?
Graduates from all streams. Students graduating in the following 6 months from the date of the course commencement. Explore More Details.
Who will be the faculty for this Digital Marketing Course?
The academic modules of this prestigious course would be taught by accomplished faculty from Great Lakes Institute of Management. Also, the industry experts from this field will participate in delivering specific modules. See the indicative list here: Know More - Digital Marketing Faculty and Mentors
What certificate will I receive?
All successful participants will be offered a Post Graduate Diploma Certificate in Strategic Digital Marketing from Great Lakes Executive Learning. Great Lakes has consistently been listed amongst the topmost business schools in the nation the Great Lakes certificate is well-recognised by the recruiters of the leading companies in India. View Here - Digital Marketing Certificate by Great Learning
What is the extent of hands-on exposure or live projects?
This Digital Marketing Course includes multiple real-time projects and a comprehensive capstone project that employing working with a series of tools & techniques on real-world problems. Know More Details - Curriculum & Capstone Projects.
What is a virtual lab?
During a virtual lab session, a mentor will guide you on how to run campaigns. For instance, in the phases of course where you’re working on running campaigns on Google or Facebook, you will access those platforms to set-up and run live campaigns. You will have defined lab timings that give you plenty of time to work on the lab. Explore Here.
What if I miss a lab session?
The lab session dates and timings will be communicated in advance, so we strongly recommend that you do not miss any sessions. If you do miss a session, a recording of the session will be made available for you. Since the labs are conducted in live sessions, there are no provisions to re-take them at any later date. Explore - Program Details.
Would the content be available to me after completion of the Digital Marketing course?
We would render our support even after you complete the course as we will provide you with access to the Learning Management System for up to three years after completion of the course. For More Info - Contact Us.
Do I get hard copies in terms of study material?
You will be given access to the online Learning Management System that houses all the learning material. For More Info - Contact Us.
How will I be evaluated through this Digital Marketing course?
This program follows a rigorous evaluation process that analyses your hands on work regularly. You will be provided with feedback to work on your skills and improve. Click Here - Program Benefits & Features
What kind of career assistance will I get?
Students will be provided career support through resume-building workshops and interview preparation sessions. Opportunities with leading companies will also be presented to the candidates. Explore Here - Great Learning Career Excelerate Program.
What is the course fee? Is loan facility available?
Please click here to see the course fee structure. The admissions office will aid you in applying for loans. Our lending partners include HDFC Credila, Avanse (DHFL), Axis Bank and ZestMoney.
Can I pay the fee in installments? Is there any discount?
Yes. You can pay the course fee in 2-3 simple installments. Please contact the admissions office for more details.
What is the application and selection process?
If you meet the eligibility criteria, fill an online application form to apply for this course. You will receive a call to appear for the screening call discussion from the admissions office. Selected candidates will receive an admission offer letter post the discussion. Apply Now For Demo
Do I have to attend classes every week?
The course is designed in such a way that to engage participants every week. All participants are obliged to learn from the live online interactive session every weekend. Download Brochure Now.
What if I miss a project submission?
All projects are critical evaluation components. If you miss a project, you need to re-enroll into the same course and redo the project. Explore - Program Details.
How can I apply for the course?
If you are interested in this program, you can apply through the online application form. Please get in touch with us at or +91 7428990414 for any program or admission associated queries.
What is the refund policy for this course?
We urge all candidates to be fully-informed of all the program details before they register. Refund requests will not be entertained once the fee has been paid. However, there is a deferment policy where a candidate will be given a chance to defer his enrollment to a forthcoming batch. Download Brochure Now.
Are paid certifications included in the course fees?
No. The PG Strategic Digital Marketing Course curriculum mainly focuses on the essential skills required for you to clear Facebook, Google and Hubspot certifications. You will have to apply for certifications on your own. Know More Details.
What is the demand for digital marketing in Chennai?
Chennai being one of the largest commercial centre of the country has got a great demand for digital marketing. There are many exciting career opportunities awaiting in the field of digital marketing. At present there are 1700 job opportunities are existing in the city of Chennai. Click Here To Register.

The Leading Strategic Digital Marketing Course in Chennai

We often hear this phrase called Digital Marketing these days as it has become so popular in such a short time. Many youngsters are finding Digital marketing to ebone of the booming fields and are striving to take up a job role in this field. If you are a citizen of Chennai and seeking a career in this domain, you must be looking for some digital marketing training institute in Chennai. Before you actually start pursuing a digital marketing course in Chennai, you will need to gain a basic understanding of this topic called digital marketing.

Before getting deeper into the subject, let us explore what does this term digital marketing actually means.

What is Strategic Digital Marketing?

In simple terms, digital marketing can be defined as the act of advertising or promoting products and services on any digital media channel or device is called digital marketing. Digital media can be any platform on the internet such as search engines, emails, websites, social media sites, mobiles, laptops, software applications and many more.

We often get to see the ads of certain products and services on the internet that follows you. Digital marketing helps you gain traffic to any website in many ways. There are many advantages offered by digital marketing to any specific field it has been applied to. Digital marketing is no way restricted to any specific field. Hence digital marketing is said to have a huge scope in the market.

Become your own boss by mastering the tools of the Strategic Digital Marketing Technology
Let us look into the different types of Digital Marketing Channels you will learn while pursuing a Strategic Digital Marketing Course in Chennai

Email marketing

Sending emails to customers on a regular basis about the updates of a specific product or service is called email marketing. Email marketing generally follows the scheme of sending emails to a segment of the relevant audience and grab their attention and remind them constantly about the brand. Email marketing helps build brand credibility and develop brand awareness.

Search Engine Optimization

Search Engine Optimization is the heart of digital marketing. SEO plays a major role in driving organic traffic to your site. SEO can be defined as the process of increasing the quality and quantity of relevant organic traffic to your website from various existing search engines like Google, Yahoo, Bing and many more. SEO mainly involves the formulation of the right strategy employing the perfect set of keywords. SEO helps you to achieve better user experience, increase the conversion rate, build brand awareness, enhancing brand credibility, and many more. SEO helps your websites rank on the first page on the search engine when the relevant search query is given. SEO courses in Chennai have a greater demand which is making many to pursue SEO training in Chennai. If you are desiring a career in the SEO platform, seek the top SEO training institute in Chennai.

SMS marketing

SMS marketing is a popular marketing channel where an automated message will be sent to the customer contact number through an SMS. These SMS notice the customers about the ongoing offers or special discounts or any happening event of the specific organization and help you stay connected with the customers. This segmentation can be made based on the age groups, locality, sex, and many more.

Content Marketing

There is a famous saying “ Pen is more powerful than a sword”. In fact, it is! Writing is observed as one of the most effective ways to influence people. Though writing seems to be a simple task, it can deliver huge benefits for your business. Effective SEO content writing or SEO blogging plays an integral part in planning and achieving an overall digital marketing strategy. SEO friendly content drives immense traffic to your website from all corners of the world and promotes the generation of new leads organically. SEO content displayed on your website also serves you foster the newly generated leads, and successfully convert them into a business. In simple words, we can say that your business blog is a strong asset that grants greater benefits to your organisation.

Affiliate Marketing

Affiliate marketing is an effective way of digital marketing that lets the merchant pay a certain amount of commission to his affiliates who bring in successful customers. Basically the affiliate involved in this act will be introducing your product or service to their audience and hence share a piece of profit after every successful lead generation. Affiliate marketing helps you establish a network and develop credibility and loyalty among your customers.

Pay Per Click

Pay per click(ppc) has got many other names. Few of them are cost per click (cpc), Sponsor marketing, google ads and many more. Pay per click can be defined as the application of google ads to market a business using the paid advertisements on different platforms such as search engines, websites, social media sites, applications and many more. These ads help you to achieve your business goals and gain control over your business strategies. PPC also aids in measuring and tracking data accurately.

Social Media Marketing

Social media marketing is one of the highly influential yet cost effective digital marketing channels. The number of people using social media sites has been rapidly increasing day by day. Social media marketing involves creating different types of content for various social media platforms like Facebook, Linkedin, Instagram and many more to promote certain products and services. Considering the existing demand, many are taking up a social media marketing course in Chennai.

Influencer Marketing

Influencer marketing is now trending as the latest digital marketing channel. Many organisations are finding influencers in the respective fields to review and recommend their products to their audiences. It is observed that the RoI (Return On Investment) on influencers is better with influencer marketing as many people find reviews of various products and services by these influencers to be credible as compared to traditional advertising. As a matter of fact, most online buyers do place an order after verifying the review of the influencers.

The Scope of digital marketing in Chennai

Chennai, being the capital city of Tamil Nadu state has been recognized as the largest industrial as well as commercial center of South India. The city of Chennai generates the third highest GDP per capita in the country. Chennai is known for the IT services it provides as well as the financial services it renders. Chennai also has a fully computerized stock exchange which is called the Madras Stock Exchange. Since digital marketing is not confined to any specific domain, Chennai has got the huge need of digital marketing experts. Hence many are seeking for the best digital marketing institute in Chennai.

At present there are around 1700 digital marketing job opportunities that exist in the city of Chennai. there are many institutes offering a digital marketing course in Chennai with placement today. Hence taking up the best digital marketing course in Chennai will surely help you get one of the best job roles.