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Master the techniques and tools of industry relevant modules from Digital Marketing leaders and practitioners.
Learn to work with tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.
Work on your personal project and expose your talents by building your digital footprint during the Strategic Digital Marketing Course.
Partake in online lab sessions to set up live campaigns that promote hands-on learning.
This enables you to implement your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.
Acquire personal guidance from experts in this field working with leading organizations to help shape and design your career.
The 6-month PG Strategic Digital Marketing Course in Bangalore uses a blend of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are conducted on weekends and are supported by online discussions and assignments.
Live Online sessions will be organized by our top-ranked faculty and business experts every weekend. The Strategic Digital Marketing Course follows a case-based teaching format similar to Top B-schools in the world.
Virtual lab sessions assist candidates set up live campaigns utilizing digital marketing tools that imitate real-life scenarios under the supervision of industry practitioners.
Candidates operate on an application-oriented industry project where they are supervised and evaluated by Great Lakes faculty and industry experts.
Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.
The capstone project is structured to help you practice your abilities in a real-life scenario. You will be guided and evaluated by Great Lakes faculty and industry experts. The project will work as a demonstration of your acquired skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.
The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.
Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.
The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.
For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.
Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry
Receive a Great Lakes certificate and create an ePortfolio to demonstrating your learning & projects in a snapshot. Your certificate and ePortfolio can also be displayed on social media channels to build your credibility in Digital Marketing.
The faculty pool of the Strategic Digital Marketing Course consists of top academicians in the field of Marketing along with many experienced industry practitioners from leading Digital Marketing organizations.
The PGP-SDM batch has a complex and diverse mix of working specialists from leading organizations supporting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:
Incubis Consultant Pvt Ltd
Great Lakes Institute of Management
Freelancer Web Designer
Student PGPSDM, Great Learning
Audit Associate Ernst and Young
Student PGPSDM, Great Learning
The faculty panel will review all the applications and shortlist candidates based on their profiles.
Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.
An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.
Candidates can pay the course fee through
With our corporate financial partnerships avail education loans at 0% interest rate and 100% Tax Benefit for interest paid under Sec (80E)*.
*Conditions Apply. Please reach out to the admissions team for more details.
We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.Apply Now
Even as we see and experience the technological upgrades in every area of our lives. In fact, technology has been playing a vital role in our lives by changing the dimensions of every aspect. We must accept that technology has made our lives easy and has been making this earth a better place to survive.
One of the latest technology buzzwords is online marketing or digital marketing. Digital Marketing has been praised and embraced by many marketing professionals for the outstanding outcomes it has produced. Many have been impacted by the revolution that the digital market has created so far. Especially in the past 5 years, digital marketing has achieved unbelievable applaud and praise all around the world which is driving many youngsters to pursue a digital marketing course and start up a booming career. If you are a citizen of the garden city, Bangalore and thinking to take up a digital marketing courses in Bangalore, you must be looking for the best digital marketing institute in Bangalore. Before you take up the digital marketing training in Bangalore, you must need to gain an overview of this technology.
The application of tools and techniques to promote any product or service on the internet platform is called digital marketing. Digital marketing is also referred as internet marketing or online marketing. The techniques of Digital marketing are widely employed in leveraging free advertisements and grow any business.
Bangalore is a city that is considered the major IT hub of the country. Bangalore is a home of millions of technological professionals from different parts of the country. Bangalore is also a home for startups. In fact, Bangalore has established a pleasant startup culture in the country by welcoming many startup companies and made itself a home for them.
Digital marketing in Bangalore has been ranked as one of the top job trends in recent times. So, digital marketing courses in Bangalore have attained impulsive demand in no time.
LinkedIn alone has got 2000+ job openings for several job roles in the field of digital marketing. On average at present, there are around 3000+ Digital Marketing job opportunities that exist in the city of Bangalore. The number of digital marketing institutes in Bangalore are growing rapidly in number. You must choose the institute that offers the best digital marketing courses in Bangalore with placement.
If you are seeking for the top digital marketing courses in Bangalore, choose SEO course in Bangalore, as it has attained huge demand and it definitely stands as one of the choices you could make to start an amazing career.
Another exciting factor that is driving interest in many youngsters to pursue digital marketing training in Bangalore is the amazing pay that it offers. The digital marketing job roles offer a wide range of salaries from 3 to 15 lakhs. The average pay of a digital marketing professional in India is expected as 5 lakh per year.
Let us look into various advantages that digital marketing offers
Digital marketing is highly beneficial and cost effective marketing types. Traditional marketing is quite expensive when compared to digital marketing. Digital marketing has all the abilities to transform any market. With very low investments, digital marketing helps achieve high return on investments. Traditional marketing used radio, newspapers, fliers and many more. While all these will be distributed to random people. However, digital marketing identifies the perfect set of customers for your business and help you reach them with very low investments.
Digital marketing helps you to gain customers from all corners of the world. Besides, digital marketing also allows you to reach the right group of customers in minimal time. With the perfect strategy formulated, digital marketing would achieve the size of customers that you would never imagine.
Digital marketing helps you measure every aspect of your business most accurately. This set of measurements helps the digital marketers to understand and analyze the business accurately and also form strategies considering these results. The strategies that formed based on the metrics derived through digital marketing would benefit the organization in forecasting the business and design an appropriate plan.
Digital marketing erases the differences between the small, medium and large scale industries and promote integrity. With the ideal application of digital marketing tools and techniques, even a small business can compete with the top leading organizations in the market. This way digital marketing reestablishes the foundations of small and medium scale industries. Digital marketing helps you to reach out to the global customers.
Digital marketing helps your business to be identified and recognized by your customers on the internet platform. With the right promotions applied, digital marketing helps you to establish standards for your business in the market.
Digital marketing also allows you to study your competitor's business and formulate strategies that help you overcome your competitors. Digital marketing helps you with the ideal analysis of the future forecast as well. This help you plan the strategy that gains benefits in the future.
Digital marketing fetches you with the details that determine the customer's pulse and help you provide services that satisfy your customers. Digital marketing helps you to address every minute issue of the customers and promote great customer satisfaction and establish good customer relationships.
With email marketing, you will be able to be in constant touch with your customers reminding them of your products and services all year long. Email marketing benefits you to nurture your customers until they buy your products.
Apart from the advantages mentioned above, digital marketing grants numerous benefits to any organization it has been applied to. The demand for digital marketing is constantly increasing as many industries are embracing this technology for the difference that it makes to their businesses. Hence register yourself with the best digital marketing training institute in Bangalore and go take up the digital marketing classes in Bangalore today and encounter a career breakthrough.