Master Digital Marketing Strategy

PG Program in Strategic Digital Marketing in Bangalore

  • 6 months
  • Online Mentorship
Apply Now
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One of the top 10 B-schools in India

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Consistently ranked among the top 10 B-Schools of the country by Outlook, Business World, and more.

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Great Lakes Advisory Council

Formed of 40+ Management Gurus including Dr. Ratan N Tata and Ms. Indra K Nooyi

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Great Lakes Faculty

100+ faculty from the likes of Kellog, Stanford, Harvard, Yale, and many leading business organizations.

Why Join PG Program in Strategic Digital Marketing?

Great Learning corporate collaboration
Industry Collaboration

Master the techniques and tools of industry relevant modules from Digital Marketing leaders and practitioners.

Great Learning practical exp
Digital Marketing Tools

Learn to work with tools like Google Adwords, SEO, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more.

Great Learning portfolio
Build your Digital Portfolio

Work on your personal project and expose your talents by building your digital footprint during the Strategic Digital Marketing Course.

Great Learning study online
Hands-on Practical Exposure

Partake in online lab sessions to set up live campaigns that promote hands-on learning.

Great Learning capstone project
Mentored Capstone Project

This enables you to implement your learning expertise on real-life projects and add it to your portfolio for potential employers to notice.

Great Learning career mentorship
Career Enhancement

Acquire personal guidance from experts in this field working with leading organizations to help shape and design your career.

Master Digital Marketing Strategy

Online | 6 Months

Program Structure

The 6-month PG Strategic Digital Marketing Course in Bangalore uses a blend of learning methods that incorporate live online teaching, virtual labs, and mentorship-driven Capstone Project. Classes and Labs are conducted on weekends and are supported by online discussions and assignments.

Great Learning program structure-1

Online live classes

Live Online sessions will be organized by our top-ranked faculty and business experts every weekend. The Strategic Digital Marketing Course follows a case-based teaching format similar to Top B-schools in the world.

Great Learning program structure-2

Virtual lab sessions

Virtual lab sessions assist candidates set up live campaigns utilizing digital marketing tools that imitate real-life scenarios under the supervision of industry practitioners.

Great Learning program structure-3

4-Week capstone project

Candidates operate on an application-oriented industry project where they are supervised and evaluated by Great Lakes faculty and industry experts.


Pre-work to launch: Create your own Digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course in order to learn the concepts.

Customer Understanding and Insights
Marketing Fundamentals
  • Marketing mix
  • Segmentation, targeting and positioning
  • Consumer decision making process
  • Understanding Competitors
The Digital Marketing Framework
  • Customer engagement and tactics
  • Behavioural approaches to marketing
  • Customer understanding, segmentation and behaviour
  • Buyers Persona
Customer Acquisition and Engagement Strategy
Content Marketing
  • Branding, positioning and marketing messaging
  • Creating ad copies across formats
  • Landing page design
  • Design thinking
  • User interaction design and experience(UI-UX)
  • Mastering Storytelling
  • Developing your brand Voice
  • Content Planning and auditing
Paid Marketing
  • Google adwords/search marketing
  • Display marketing)
  • Youtube marketing
  • Linkedin marketing
  • Facebook and Instagram marketing
  • Programmatic buying
  • Other Channels(Twitter, Microsoft Ads)
Social Brand Management
  • Social media strategy across platforms(Facebook, Instagram, Linkedin, Twitter, Quora)
  • Online reputation management
  • Planning and executing social media campaigns
Customer Nurturing Strategy and Digital Marketing Tactics
Search Engine Optimization
  • SEO Basics
  • On page SEO
  • Linking/ Navigation
  • Site crawlability and other factors
  • Off Page SEO
  • SEO Case Study
  • Tool Demonstration
Email and Affiliate Marketing
  • Designing effective emails
  • Marketing automation
  • SMS marketing
  • Affiliate marketing
  • How to Start an Affiliate Marketing Program?
  • Affiliate Marketing Strategy and Use Cases
  • Affiliate Marketing Pitfalls
Mobile Marketing
  • App install and app store optimization
  • App engagement and analytics
  • Setting up a Whatsapp Marketing Campaign
  • Mobile Ad Ecosystem
Marketing Analytics and Campaign Management
User Retention and Engagement
  • Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
  • User retention and engagement strategy
Web Analytics
  • Google analytics
  • Omni channel marketing and analytics
  • A/B testing and optimization
  • Social media analytics
Campaign Planning
  • Media planning - Media mix
  • Campaign budgeting
  • Reporting and creating dashboards


The capstone project is structured to help you practice your abilities in a real-life scenario. You will be guided and evaluated by Great Lakes faculty and industry experts. The project will work as a demonstration of your acquired skills and you can add it to your body of work for potential employers to perceive. Some sample projects that you will work upon are as follows.

Develop a customer loyalty program for Dominos to drive online repeat-orders

The food delivery market which was dominated by Dominos has now become the food tech market with dominant players like Swiggy and Zomato.

Currently these players are getting incremental business for Dominos with lower margin due to their commissions, however in the long term the real threat is loss in market share with customer loyalty lying with food ordering platforms with multiple pizza brands available.

Develop a digital marketing plan for a men’s grooming brand

The objective of the project is to increase brand awareness and drive more sales through the various digital channels like website and e-commerce platforms.

Design a Go-to-market strategy for an online venture dealing in traditional cookware

For a time, the Internet was seen as a novelty, and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you are not there, they won’t find you.

Networking and Industry Connect

Live Projects

Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry

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Immersion Program

Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.

Great Lakes Certificate

Receive a Great Lakes certificate and create an ePortfolio to demonstrating your learning & projects in a snapshot. Your certificate and ePortfolio can also be displayed on social media channels to build your credibility in Digital Marketing.

Great Learning academic ePortofolio of Digital Marketing alumnus Sumeet Anand

India’s Best Digital Marketing Faculty

The faculty pool of the Strategic Digital Marketing Course consists of top academicians in the field of Marketing along with many experienced industry practitioners from leading Digital Marketing organizations.

Hands-On Learning from Digital Marketing Learning Practitioners

Get invaluable input from the who's who of the industry:

Meet the class: PGP-SDM

The PGP-SDM batch has a complex and diverse mix of working specialists from leading organizations supporting an excellent diversity across industries, work experience, as well as job roles. Here is a snapshot of what our batch looks like:

Work Experience

Learning course batch work experience distribution


Learning batch industry distribution

Educational Qualification

Learning batch educational qualification distribution


Great Learning Cloud Computing learners from leading organisations

Alumni Success Stories

Reviews by Learners

Batch of September 2019 | Digital Marketing Executive at Indian Trade Bird
Excellent content and mentorship by the Digital Marketing professors! A crystal clear explanation of concepts. Appreciate Great Learning
Batch of September 2019 | Territory Sales Manager E Commerce Healthcare Gbu India at Ansell Full Time
All the sessions were very informative and easy to understand since the faculty explained with examples. I rate this program a five star.
Batch of July 2019 | Regional Marketing Manager Hp Imea at Lonza India Private Limited
I appreciate the faculty of Great Learning for using case studies to explain was really a good learning experience.
Batch of September 2019 | Operations And Marketing Executive at Sri Sri Tattva
A wonderful teacher, He reminds me of my MBA lectures. He is one of the best teachers in Marketing.
Batch of September 2019
It was a splendid experience working with Arvind. The learning and practical knowledge gained was above expectations. Great experience all together.

Admission Details

Who is this Strategic Digital Marketing Course for?

  • done Professionals from traditional marketing background who want to augment their skill set
  • done Business owners and self- employed professionals who want to grow their business
  • done Sales professionals who want to transition into Digital Marketing
  • done Final year students who want to accelerate their career their career in Digital Marketing
Grear Learning admission and selection process

Selection Process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 84,000 + GST

Fee Includes

Great Learning tution fee

Tuition Fee

Great Learning material

Learning Material

Great Learning lab access



Candidates can pay the course fee through

Net Banking
Credit/Debit Cards
Cheque, DD

Financial Aid

Start learning at just Rs. 1,457/month. Choose the loan tenure as per your convenience. Reach out to the admissions office at +91 7428990414 for more details.

Great Learning education loan financial partners by Eduvanz
Great Learning education loan financial partners by HDFC
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*Conditions Apply. Please reach out to the admissions team for more details.

Batch Start Dates

Great Learning-Online Center


July 2020

Upcoming Application Deadline


We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

What is the Course Structure?
The Great Lakes' Post Graduate Program in Strategic Digital Marketing is a 6-month course offered online with self paced recorded content and mentorship classes on weekends. Explore - Program Structure.
What is the eligibility criterion?
Graduates with any major from any stream are eligible for the program. Students who are about graduates in next 6 months from the course inauguration date. Explore More Details.
Who will be the faculty for this Digital Marketing Course?
Great Lakes Institute of Management has senior faculty who are responsible for teaching academic modules. We also include senior leadership from the industry to participate in delivering definitive topics/modules. Please do refer to the list here. Know More - Digital Marketing Faculty and Mentors
What certificate will I receive?
Candidates who are able to meet the graduation criteria will be awarded with a Post Graduate Certificate in Strategic Digital Marketing from Great Lakes Execute Learning. Great Lakes’ has been frequently ranked among the top business school for its Data science ,Analytics and MBA programs in India. "Recruiter’s Perception" has listed Great Lakes among the top 10 business schools. It is apparent that Great Lakes certificate adds good value for your profile. View Here - Digital Marketing Certificate by Great Learning
What is the extent of hands-on exposure or live projects?
This Digital Marketing Course includes various real-time projects and a detailed capstone project. You will analyze real-world problems using a range of tools & techniques that you have learned through the lecture recordings. The duration of the capstone project is one month. Know More Details - Curriculum & Capstone Projects.
What is a virtual lab?
Mentors will be allocated for helping candidates during lab sessions. In a virtual lab session, a mentor will direct the candidate on running campaigns. Candidates will get an opportunity to showcase his/her skills by accessing platform on Google and Facebook. Candidates will be able to run live campaigns on these platform where the mentors will give proper assistance if required. Candidates will have a predefined lab schedule that gives ample time to work on the lab. Explore Here.
What if I miss a lab session?
It is recommended for the candidates to make necessary arrangements to attend all classes and lab sessions. If the candidate fails to make it to the lab session, he/she will not have another opportunity to recoup the lab session at some point in the future. The primary reason for this is that the class would have moved on to the next section. Hence, we recommend the candidate to meet the deadlines. Explore - Program Details.
Would the content be available to me after completion of the Digital Marketing course?
Here at Great Lakes, we believe that learning should be an unending progress. Learning should become an integral part of life. Hence, access to Learning Management System aka Olympus that comprises learning material will be available to the participants until three years from the date of graduation of Digital marketing course. For More Info - Contact Us.
Do I get hard copies in terms of study material?
Candidates will be provided with all the essential learning material via Learning Management System. Candidates are free to purchase reference books or material that is referred by the faculty. For More Info - Contact Us.
How will I be evaluated through this Digital Marketing course?
The PG Strategic Digital Marketing Course is a holistic and rigorous program and follows a continuous evaluation scheme for your hands-on work. While you receive feedback on your submissions, your performance in projects will also be graded. Click Here - Program Benefits & Features.
What kind of career assistance will I get?
Here at Great Lakes, we want to ensure that we provide necessary support for Candidates. Hence, Candidates are provided with support through Resume Workshops and Interview preparation sessions. We inform the candidates of appropriate career opportunities with Leading companies using our network. Explore Here - Great Learning Career Excelerate Program.
What is the course fee? Is loan facility available?
Please take a look our course fee structure using this link. The admission office will guide the candidates in applying loans upon the acceptance into our program. Our lending partners include HDFC Credila, Avanse (DHFL), Axis Bank and ZestMoney. We would like to ensure that finances would not hinder candidates from greater heights in career.
Can I pay the fee in instalments? Is there any discount?
We allow the candidate to make payments through 2-3 easy Installments. Please contact the admissions office for more details. contact the admissions office for more details.
What is the application and selection process?
  • Candidates who are interested in the program should initiate the process by filling up Online Application Form.
  • Applications that satisfy the eligibility criteria will receive a screening call from the Admissions Director’s Office
  • Admission Director review the applicant’s profile and the discussion on the Screening call and makes a decision Apply Now For Demo.
Do I have to attend classes every week?
The course is designed in a way to engage candidates every week. All candidates are required to learn from the interactive session every weekend. Download Brochure Now.
What if I miss a project submission?
All projects are subjected to mandatory evaluation . If any candidate misses a project, the candidate required to re-enroll into the same course and redo the project. Explore - Program Details.
How can I apply for the course?
If you are keen to the programs we offer, you can apply through the online application form. Please reach out to us at or +91 7428990414 or for any program or admission related concerning.
What is the refund policy for this course?
We encourage all participants to have downright information before enrolling in a program. No refund requests will be accepted once the fee has been paid off. But, there is a deferment policy where a candidate can choose to defer his enrollment to a future batch. Download Brochure Now.
Are paid certifications included in the course fees?
No. Paid certifications are not included in the course fees. The PG Strategic Digital Marketing Course curriculum focuses on the core skills required for you to pass Facebook, Google and Hubspot certifications. But, these certifications are not an integral part of the offering and you have to apply to them separately on your own. Know More Details.
What is the demand for digital marketing in Bangalore?
Bangalore being known for establishing the start-up culture and also recognized as one of the major IT hubs has got immense demand for digital marketing. At present, there are 2000+ job opportunities that exists in the field of digital marketing in Bangalore. Click Here To Register.

The Encompassing Strategic Digital Marketing Course in Bangalore

Even as we see and experience the technological upgrades in every area of our lives. In fact, technology has been playing a vital role in our lives by changing the dimensions of every aspect. We must accept that technology has made our lives easy and has been making this earth a better place to survive.

One of the latest technology buzzwords is online marketing or digital marketing. Digital Marketing has been praised and embraced by many marketing professionals for the outstanding outcomes it has produced. Many have been impacted by the revolution that the digital market has created so far. Especially in the past 5 years, digital marketing has achieved unbelievable applaud and praise all around the world which is driving many youngsters to pursue a digital marketing course and start up a booming career.
If you are a citizen of the garden city, Bangalore and thinking to take up a digital marketing courses in Bangalore, you must be looking for the best digital marketing institute in Bangalore. Before you take up the digital marketing training in Bangalore, you must need to gain an overview of this technology.

What is Digital Marketing?

The application of tools and techniques to promote any product or service on the internet platform is called digital marketing. Digital marketing is also referred as internet marketing or online marketing. The techniques of Digital marketing are widely employed in leveraging free advertisements and grow any business.

What is the Market for Strategic Digital Marketing Technology In Bangalore?

Bangalore is a city that is considered the major IT hub of the country. Bangalore is a home of millions of technological professionals from different parts of the country. Bangalore is also a home for startups. In fact, Bangalore has established a pleasant startup culture in the country by welcoming many startup companies and made itself a home for them.

Digital marketing in Bangalore has been ranked as one of the top job trends in recent times. So, digital marketing courses in Bangalore have attained impulsive demand in no time.

LinkedIn alone has got 2000+ job openings for several job roles in the field of digital marketing. On average at present, there are around 3000+ Digital Marketing job opportunities that exist in the city of Bangalore.
The number of digital marketing institutes in Bangalore are growing rapidly in number. You must choose the institute that offers the best digital marketing courses in Bangalore with placement.

If you are seeking for the top digital marketing courses in Bangalore, choose SEO course in Bangalore, as it has attained huge demand and it definitely stands as one of the choices you could make to start an amazing career.

Payscale of Digital Marketing Professionals in India

Another exciting factor that is driving interest in many youngsters to pursue digital marketing training in Bangalore is the amazing pay that it offers. The digital marketing job roles offer a wide range of salaries from 3 to 15 lakhs. The average pay of a digital marketing professional in India is expected as 5 lakh per year.

Let us look into various advantages that digital marketing offers

  1. Cost effective marketing

    Digital marketing is highly beneficial and cost effective marketing types. Traditional marketing is quite expensive when compared to digital marketing. Digital marketing has all the abilities to transform any market. With very low investments, digital marketing helps achieve high return on investments. Traditional marketing used radio, newspapers, fliers and many more. While all these will be distributed to random people. However, digital marketing identifies the perfect set of customers for your business and help you reach them with very low investments.

  2. Reaches a huge range of audience

    Digital marketing helps you to gain customers from all corners of the world. Besides, digital marketing also allows you to reach the right group of customers in minimal time. With the perfect strategy formulated, digital marketing would achieve the size of customers that you would never imagine.

  3. Offers the right metrics of measurement

    Digital marketing helps you measure every aspect of your business most accurately. This set of measurements helps the digital marketers to understand and analyze the business accurately and also form strategies considering these results. The strategies that formed based on the metrics derived through digital marketing would benefit the organization in forecasting the business and design an appropriate plan.

  4. Enables you to compete with big brands

    Digital marketing erases the differences between the small, medium and large scale industries and promote integrity. With the ideal application of digital marketing tools and techniques, even a small business can compete with the top leading organizations in the market. This way digital marketing reestablishes the foundations of small and medium scale industries. Digital marketing helps you to reach out to the global customers.

  5. Promotes brand awareness

    Digital marketing helps your business to be identified and recognized by your customers on the internet platform. With the right promotions applied, digital marketing helps you to establish standards for your business in the market.

  6. Stay ahead of the competitors

    Digital marketing also allows you to study your competitor's business and formulate strategies that help you overcome your competitors. Digital marketing helps you with the ideal analysis of the future forecast as well. This help you plan the strategy that gains benefits in the future.

  7. Manages great customer relationship

    Digital marketing fetches you with the details that determine the customer's pulse and help you provide services that satisfy your customers. Digital marketing helps you to address every minute issue of the customers and promote great customer satisfaction and establish good customer relationships.

  8. Stay connected with your customers

    With email marketing, you will be able to be in constant touch with your customers reminding them of your products and services all year long. Email marketing benefits you to nurture your customers until they buy your products.

    Apart from the advantages mentioned above, digital marketing grants numerous benefits to any organization it has been applied to. The demand for digital marketing is constantly increasing as many industries are embracing this technology for the difference that it makes to their businesses. Hence register yourself with the best digital marketing training institute in Bangalore and go take up the digital marketing classes in Bangalore today and encounter a career breakthrough.