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Application deadline: 2nd Apr 2020
Ranked #1
by Analytics India among Top 10 Analytics B-Schools
2016
Ranked #3
by Outlook in One Year Programs
2017
Ranked #5
by Career 360 among Pvt B-Schools
2017
Ranked #10
by Business Insider
Why Join PG Program - Strategic Digital Marketing?
Career Support
Extensive career support in form of mentorship sessions with senior industry experts, mock interviews and access to GL job portal.
Comprehensive Curriculum
Build a career in Digital Marketing with solid foundation in core marketing and digital tools like Google Adwords, Facebook Ads, Google Analytics and more.
Hands-on Projects
Learn Digital Marketing through intensive hands-on real world projects & tools.
Certificate from Top B-school
Get Digital Marketing Certificate from one of the top 10 B-schools in India - Great Lakes.
Tools & Platforms Covered
Testimonials from our learners
Eesha Mehta
Account Manager,Genesis BCW
“ The program is facilitated by leading industry experts who go beyond routine lectures to help you understand concepts as well as applying them in real life ”
Abhishek Singh Chauhan
Business Development Executive, UpCurve Business Services Pvt. Ltd
"The programme has been a lot informative, Happy to be a part of Great Lakes"
Dhruvin Bhanushali
Sales and Marketing Manager, Vador Food Process and Food Products
"Everything is well managed and perfect"
Virendra Shetty
President- Sales, Autocoat Systems
"All the best to GL Team....You guys are one of the best"
Pooja Prahlad
Alumni Relations, Indian School of Business
"Thank you for making the programme of immense value, especially to someone like me who is very passionate about building brands digitally"
Networking and Industry Connect
Live Projects
Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry
Immersion Program
Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.
Tanvi Puri
Architect
Incubis Consultant Pvt Ltd
Avneet Bhatia
Director
Axtria
Sushant Bharatwal
Program Manager
Great Lakes Institute of Management
Lokesh Gurbani
Freelancer Web Designer
Student PGPSDM, Great Learning
Rubani Oberoi
Audit Associate Ernst and Young
Student PGPSDM, Great Learning
Program Structure
Learn from top marketing faculty and industry veterans
150+ hours of overall learning
Hands-on training on tools, mentored capstone project with industry experts
Network with Industry and fellow learners through our offline Immersion Program
Program Curriculum
Customer Understanding and Insights
Marketing Fundamentals
The Digital Marketing Framework
Customer Acquisition and Engagement Strategy
Content Marketing
Paid Marketing
Social Brand Management
Customer Nurturing Strategy and Digital Marketing Tactics
Search Engine Optimization
Email and Affiliate Marketing
Mobile Marketing
Marketing Analytics and Campaign Management
User Retention and Engagement
Web Analytics
Campaign Planning
Learn From India’s Best Digital Marketing Faculty
Dr Umashankar Venkatesh
PHD (Vikram University)
Professor- Marketing,
Great Lakes Institute of Management
Dr Jones Mathew
PHD (IIFT)
Professor- Marketing,
Great Lakes Institute of Management
Mr Anirban Chaudhuri
EPLM (IIM Calcutta)
Ex - SVP,
J. Walter Thompson
Mr Sameer Jain
PGDM (IMT Ghaziabad)
AVP - Digital Marketing,
Max Life Insurance
Mr Vivek Singh
MBA (IIM Lucknow)
CEO,
Anveya Living
Mr Jaipal Singh
PGDBM (Institute for Technology and Management)
AVP,
Dentsu Web Chutney
Mr Mohtashim Hashmi
MBA (Mudra Institute of Communications)
Product Marketing,
Economic Times
Mr Priyabrata Chakraborty
MBA (Institute of Chartered Financial Analysts of India)
Group Head - Programmatic,
Omnicom Media Group
Mr Ravi Verma
MBA (IIM-L)
Marketing,
Great Learning
Mr Sumeet Gupta
B.Com (Delhi University)
Digital Marketing,
Max Life
Mr Siddharth Singh
MBA (Indian School of Business)
Digital Marketing,
Great Learning
Mr Archish Mathe Madhavan
PGDMB (SPJIMR)
Founder,
Zishta
Mr Saikat Sinha
MBA (IIM-L)
Head of Marketing,
Droom Technology
Mr Mohit Mangla
MBA (SIBM)
Senior Director,
Droom Technology
Mr Nishant Srivastava
B.tech (V.B.S Purvanchal University)
Vice President,
Havas Media
Mr Somil Agarwal
MBA (IIM Lucknow)
Founder,
AYPR Consulting
Mr Lakshminarayanan G
MBA (IIM Lucknow)
Associate Director,
Deloitte Consulting
About the Course
This Digital Marketing course is offered by Great Learning in collaboration with Great Lakes Institute of Management. It is well suited for young graduates & mid-career professionals, who are looking to accelerate their career in the exciting world of Digital Marketing. This course is beneficial for budding entrepreneurs too who want to expand their business by making their brand known to the right set of audience. Read more.
In this 6-month intensive and experiential program, learners will engage with industry experts through live online classes, get hands-on training through various tools and undertake a comprehensive mentored capstone project in the field of digital marketing. By the end of this course, you will become proficient in all the essential concepts of digital marketing like
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Affiliate Marketing
- Email Marketing
- Content Marketing
- Mobile marketing
You will develop complete mastery on platforms & tools like Google AdWords, Google Analytics, Facebook Business Manager, YouTube, Instagram, Quora, LinkedIn, Twitter, Hootsuite, Hubspot and many more.