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Ranked #1

by Analytics India among Top 10 Analytics B-Schools

2016

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Ranked #3

by Outlook in One Year Programs

2017

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Ranked #5

by Career 360 among Pvt B-Schools

2017

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Ranked #10

by Business Insider

Why Join PG Program - Strategic Digital Marketing?

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Career Support

Extensive career support in form of mentorship sessions with senior industry experts, mock interviews and access to GL job portal.

Comprehensive Curriculum

Comprehensive Curriculum

Build a career in Digital Marketing with solid foundation in core marketing and digital tools like Google Adwords, Facebook Ads, Google Analytics and more.

hands on projects

Hands-on Projects

Learn Digital Marketing through intensive hands-on real world projects & tools.

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Certificate from Top B-school

Get Digital Marketing Certificate from one of the top 10 B-schools in India - Great Lakes.

Tools & Platforms Covered

Tools & Platforms
Tools & Platforms

Testimonials from our learners

Eesha Mehta
Eesha Mehta

Account Manager,Genesis BCW

“ The program is facilitated by leading industry experts who go beyond routine lectures to help you understand concepts as well as applying them in real life ”

Abhishek ChauhanPic
Abhishek Singh Chauhan

Business Development Executive, UpCurve Business Services Pvt. Ltd

"The programme has been a lot informative, Happy to be a part of Great Lakes"

dhruvins
Dhruvin Bhanushali

Sales and Marketing Manager, Vador Food Process and Food Products

"Everything is well managed and perfect"

virendra shetty
Virendra Shetty

President- Sales, Autocoat Systems

"All the best to GL Team....You guys are one of the best"

virendra shetty
Pooja Prahlad

Alumni Relations, Indian School of Business

"Thank you for making the programme of immense value, especially to someone like me who is very passionate about building brands digitally"

Networking and Industry Connect

Live Projects

Get to work on Industry Relevant Live Projects that will help build relevant skill additions to your profile and gain a foothold in the digital marketing industry

umashankar venkatesh
umashankar venkatesh
umashankar venkatesh

Immersion Program

Get to network with Industry and meet fellow participants through our immersion program. Get to participate in marketing case study and win prizes.

Tanvi Puri

Architect
Incubis Consultant Pvt Ltd

Avneet Bhatia

Director
Axtria

Sushant Bharatwal

Program Manager
Great Lakes Institute of Management

Lokesh Gurbani

Freelancer Web Designer
Student PGPSDM, Great Learning

Rubani Oberoi

Audit Associate Ernst and Young
Student PGPSDM, Great Learning

Program Structure

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Learn from top marketing faculty and industry veterans

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150+ hours of overall learning

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Hands-on training on tools, mentored capstone project with industry experts

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Network with Industry and fellow learners through our offline Immersion Program

Program Curriculum

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Customer Understanding and Insights

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Marketing Fundamentals

The Digital Marketing Framework

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Customer Acquisition and Engagement Strategy

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Content Marketing

Paid Marketing

Social Brand Management

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Customer Nurturing Strategy and Digital Marketing Tactics

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Search Engine Optimization

Email and Affiliate Marketing

Mobile Marketing

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Marketing Analytics and Campaign Management

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User Retention and Engagement

Web Analytics

Campaign Planning

Learn From India’s Best Digital Marketing Faculty

umashankar venkatesh
Dr Umashankar Venkatesh

PHD (Vikram University)

Professor- Marketing,

Great Lakes Institute of Management

jones mathew
Dr Jones Mathew

PHD (IIFT)

Professor- Marketing,

Great Lakes Institute of Management

Anirban Chaudhuri
Mr Anirban Chaudhuri

EPLM (IIM Calcutta)

Ex - SVP,

J. Walter Thompson

Sameer Jain
Mr Sameer Jain

PGDM (IMT Ghaziabad)

AVP - Digital Marketing,

Max Life Insurance

Vivek Singh
Mr Vivek Singh

MBA (IIM Lucknow)

CEO,

Anveya Living

Vivek Singh
Mr Jaipal Singh

PGDBM (Institute for Technology and Management)

AVP,

Dentsu Web Chutney

Vivek Singh
Mr Mohtashim Hashmi

MBA (Mudra Institute of Communications)

Product Marketing,

Economic Times

Vivek Singh
Mr Priyabrata Chakraborty

MBA (Institute of Chartered Financial Analysts of India)

Group Head - Programmatic,

Omnicom Media Group

Vivek Singh
Mr Ravi Verma

MBA (IIM-L)

Marketing,

Great Learning

Vivek Singh
Mr Sumeet Gupta

B.Com (Delhi University)

Digital Marketing,

Max Life

Vivek Singh
Mr Siddharth Singh

MBA (Indian School of Business)

Digital Marketing,

Great Learning

Vivek Singh
Mr Archish Mathe Madhavan

PGDMB (SPJIMR)

Founder,

Zishta

Vivek Singh
Mr Saikat Sinha

MBA (IIM-L)

Head of Marketing,

Droom Technology

Vivek Singh
Mr Mohit Mangla

MBA (SIBM)

Senior Director,

Droom Technology

Vivek Singh
Mr Nishant Srivastava

B.tech (V.B.S Purvanchal University)

Vice President,

Havas Media

Vivek Singh
Mr Somil Agarwal

MBA (IIM Lucknow)

Founder,

AYPR Consulting

Vivek Singh
Mr Lakshminarayanan G

MBA (IIM Lucknow)

Associate Director,

Deloitte Consulting

About the Course

This Digital Marketing course is offered by Great Learning in collaboration with Great Lakes Institute of Management. It is well suited for young graduates & mid-career professionals, who are looking to accelerate their career in the exciting world of Digital Marketing. This course is beneficial for budding entrepreneurs too who want to expand their business by making their brand known to the right set of audience. Read more.

In this 6-month intensive and experiential program, learners will engage with industry experts through live online classes, get hands-on training through various tools and undertake a comprehensive mentored capstone project in the field of digital marketing. By the end of this course, you will become proficient in all the essential concepts of digital marketing like

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Affiliate Marketing
  • Email Marketing
  • Content Marketing
  • Mobile marketing

You will develop complete mastery on platforms & tools like Google AdWords, Google Analytics, Facebook Business Manager, YouTube, Instagram, Quora, LinkedIn, Twitter, Hootsuite, Hubspot and many more.

Become a Digital Marketing expert with Great Lakes Get Started
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