Social Media Analytics, Frameworks and Applications

This video is an introduction to Social Media Marketing, application of social media in the overall marketing mix, and measuring impact of social media marketing. A case study on social media listening is used to illustrate the various concepts

By: Sachin Dev

Sachin is the head of marketing data science at Allstate Solutions Private Limited. He formerly held analytics leadership positions at HP, NetApp and HSBC. He completed his MBA from ISB

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