Linear Regression Introduction and problem walkthrough to determine marketing plan and advertising channel mix

In this session, Dr. Narayana covers linear regression with a hands on application of linear regression. The hands on session uses an advertising dataset to determine the marketing plan and advertising channel mix

By: Dr Narayana Darapaneni

Dr. Narayana has more than 11 years of industry experience and over 4 years academic research experience. Over these years, he has worked as professor, trader, project manager, team lead and developer. His areas of expertise include Machine learning, Optimization, Financial engineering and High frequency & algorithmic trading. He has published over ten research articles in international journals and conferences. He has taught courses in Big Data technologies, guided student projects and mentored students at premier institutes. He completed his PH.D in Mathematics from Pierre and Marie Curie University, Paris and his MSc and BSc in Mathematics from Pondicherry University and Sri Krishnadevaraya University respectively. He was also a Post Doc at Indian Institute of Science

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