Digital Marketing – Insights and Career Prospects

In this talk, Dr. Subhendu Patnaik talks about the importance of digital marketing in today’s world and talks about how it can be leveraged to grow your brand and business. He also touches upon various career opportunities in this space

By: Dr. Subhendu Pattnaik

Dr. Subhendu Pattnaik is the AVP and Global Head at Cigniti Technologies. He is an experienced marketing leader (Products & Services) with 14+ years of hands-on experience & proven track record in leading 360-degree marketing functions spanning lead & demand generation, branding using content, digital & social marketing, product positioning, product marketing, account based marketing, ATL/BTL, market research, analyst & partner relations. Subhendu is a PhD Fellow Scholar in Marketing at IIM Indore, a Gold medallist in MBA (Marketing) from SP Jain and a B.Tech from NIT Rourkela.

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