Over the course of his career, Samrat has been a part of projects that have augmented people, process & technology. Though towards the initial stages of his career, the focus was on marketing projects, in recent years he has focused & worked on projects that have aligned business goals with the evolving digital landscape.
As a digital business designer, his endeavor is to align business goals & consumer behavior with the changing digital landscape. He, therefore, helps brands across 3 stages - digital solutions, digital innovations & digital transformation, with the customer at the center of the changing digital landscape.
Samrat has an MBA in Finance and Marketing from MDI, Gurgaon and earned his bachelor's degree from Delhi University.