Digital Marketing Certificate Program - Counted amongst the best digital marketing certification courses by Great Learning.
The concept of marketing—as what it is the modern era—began during the Industrial Revolution, spanning from the 18th century to the late 19th century. It was during that time only, the purchase of the goods was made a lot easier. And during that time, only manufacturers started to find better ways to develop products that a customer needs and sophisticated approaches to inform them about these commodities. From the early 12th century to the last 1940, things eventually started getting intense due to the competition amongst the manufacturers. The goal was to create such communication, compelling enough to persuade the customer to choose that particular good and service.
In the early 1960s, the competition started getting intense, and many industries became saturated with competition. That is when companies realized the importance of marketing and started dedicating entire areas of their business for the sole purpose of marketing its products or services. Hiring for marketing managers picked up who used to focus on determining the cost and the methods used for better communication. The world of marketing began to change in the early 1990s. Organizations began focusing on creating more high-quality products and building a better brand for them. As a result, companies started increasing their margins, thus improving their reputation. It also increased the awareness about the brand that they had created. Some companies were able to increase their market share by 49%.
With the evolution of the internet, websites started becoming an essential tool for commercialization. During the late 1990s, companies commenced working on making some text-based websites to flourish their business. In the initial phase, all these websites were used as a medium to provide information about products or services.
1998 saw the birth of Google. At the same time, Microsoft launched the MSN search engine, and Yahoo bought its search engine in the market, Yahoo Web Search. In the year 2006, Digital Marketing saw its first step of the search, and companies reported to have grown to about 6.4 billion in a single month.
Then, the world saw the emergence of Web 2.0, wherein people became more active participants rather than passive users. It also allowed one user to interact with some other users and businesses. It—in turn—increased the information flow volume, including the channels utilized by digital marketers. In 2009, internet advertising and marketing in the USA brought around $2.9 billion. Soon after that, social media began to emerge. Myspace was the first social media site, which was followed by Facebook. It followed fresh opportunities for advertisers.
Since marketing has always been connected with how the audience behaves at a particular place, companies are promoting more products online. And that's how Digital Marketing came into the picture, a form of marketing that exists online.
In simple language, Digital Marketing is one of the mediums that helps with the promotion of products over the internet or any form of electronic media. As stated by the Digital Marketing Institute, "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses." In the year 1994, new technologies entered the digital workspace. The same year, Yahoo launched Jerry's Guide to the World Wide Web after its founder Jerry Yang. This promoted many changes in the digital marketing space, and companies started to pull in higher search engine rankings. In 1996, many new search engines and tools like HotBot, LookSmart, and Alexa.
What is Digital Marketing?
Digital Marketing is all about the advertising delivered through electronic devices or the internet, such as social media, websites, search engines, email or mobile phone applications. Using all these online media channels, companies endorse their product, services and brands. These days companies rely heavily on digital marketing. And to testify this, there’s Think with Google marketing insights that found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
Digital Marketing is growing, and it is here to stay! In the post COVID world, Digital Marketing will be a vital aspect for every business and brand awareness as companies will be relying on websites and social media websites to sell their products. As a result, there will be immense competition, and for this, you must learn about digital marketing. Moreover, tracking campaigns is relatively in Digital Marketing as there are tools like analytics dashboards that help in monitoring the success and ROI of your campaigns.
If you too want to secure a career and learn about the fundamentals of digital marketing certification in the shortest period, then apply now for the Digital Marketing Certificate Program (DMCP), three-month digital marketing certificate offered by Great Learning. This marketing certification allows you to learn core digital marketing concepts and widely-used tools, such as Google Adwords, Facebook Ads, LinkedIn Marketing, and more. The best part about the program is that after applying for it, you will not have to apply for a different Social media marketing certification or Instagram marketing certification as they can learn all about it through this program.
Advantages and Disadvantages of Digital Marketing
Be it a small pickle shop or a big coffee house, Digital Marketing is a boon for all types of businesses. The reason being it provides access to the mass market without burning a hole in the owner's pocket. Also, unlike TV or print advertising, wherein communication remains the same, here you can send a personalized message. Like these, there are many such benefits of Digital Marketing. Have a look at some of them:
Advantages of digital marketing
- Global Reach: If you advertise a product on the website, it will not reach a particular set of audience but everyone. By making a website or promoting your products on social media, you can reach a broad audience without investing much.
- Lower Cost: A properly planned and well-designed digital marketing can give you a better result and help you reach a better audience without burning holes in your pocket. The cost involved is much less when in comparison with a traditional marketing method.
- Results are Trackable: With Digital Marketing, you do not have to wait for a quarter or month to end to check how the audience reacted to a particular advertisement campaign. You can easily track a digital marketing campaign with the help of business analytics. With these analysis tools, you can get detailed information about how much time a customer spent looking for a product and his/her entire purchasing journey.
- Add a touch of Personalization: Through Digital Marketing, you will know what will be the journey of the customer and what are the products they are looking forward to purchasing. That is when the email marketing campaigns come to the picture. Through email marketing, you can send some personalized offers to the customers and market the brand effectively.
- Improved Conversions/Sales: If you have a website, then you can easily approach a customer as they are just a few clicks away from making a purchase. Unlike other sources of media, you do not have to make a call or go to a shop. All that you need to do is visit the website and purchase the product.
Disadvantages of Digital Marketing
Along with some advantages, there are some disadvantages of Digital Marketing too, and they are:
- Skills and Training: For a Digital Marketing profile, you must hire someone with proper knowledge of digital marketing, latest trends, tools and platforms. A candidate with a Social media marketing certificate available online or digital marketing certificate is more likely to get hired as compared to the others.
- Time Consuming: Getting all the attention through content and blogs is no doubt very lucrative, but it requires a lot of effort. That's perhaps the reason why you should measure the ROI before investing your time in Digital Marketing.
- High Competition: While you are reaching a broad audience, you must be ready to face global competition. At times, it can be challenging to stand out against your competition.
Types of Digital Marketing
Some of the types of Digital Marketing are mentioned below:
- Search Engine Optimization (SEO): SEO (Search Engine Optimization), in a way, is about making changes in your website like incremental improvements, which when combined with other optimizations, can have a noticeable impact on the user experience and organic search performance result.
With the help of a proper Search Engine Optimization strategy, you will be able to:
- Improve the Quality of traffic: All the visitors that are coming on your website are through Google. By properly optimizing your website, you can attract customers who are genuinely interested in your product.
- Makes Organic results Better: No wonder, the advertisements are highlighted on the top of the SERP. But with the help of SEO, you can get hiring ranking, and you do not have to pay for it.
2. Content Marketing: In a textbook language, Content Market is the process of planning, creating, distributing, sharing and publishing the content for your website/social media account to reach your target audience. Content Marketing can help with brand awareness, reach and interactions that ultimately lead to an increase in sales. Mentioned below are some of the types of Content:
- Web page content
- How-to guides
3. Social Media Content Marketing: This involves sharing and creating content (in the form of photos, videos, pre-recorded videos and stories) at the social media platforms like Instagram, Facebook, Pinterest, LinkedIn, Snapchat, etc.
4. Infographic Content Marketing: The best part about this kind of marketing is that it is easy to understand. Simple wordings, short statements and clear images, no wonder infographics are great ways for effective communication.
5. Search Engine Marketing: Commonly known as SEM, it refers to the paid online marketing efforts done to increase the traffic and visibility on social media.
Sponsored posts, Display ads (the ones that keep popping up when you see a video), paid search advertisements like pay per click and banner advertisements and native advertisements are some of the examples of search engine marketing. When creating an SEM campaign, it is necessary to optimize it with keywords.
6. Social Media Marketing: This type of marketing is all about using social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat, to connect with your audience and thus increase sales. It involves publishing your content, engaging with your customer on social media platforms, analyzing the results and running social media advertisements. For better management and getting the most of the social media platforms, you can use various social media management tools.
7. Pay Per Click (PPC): Pay Per Click (also known as PPC) is one of the models of internet marketing as per which advertisers pay a fee each time an advertisement gets a click. It is a way of buying a visit for your website, rather than going for SEO and earning it organically. PPC is one of the forms of Search Engine Advertising.
Mentioned below are some of the terms related to PPC that you should know about:
- CPC (Cost Per Click): It refers to the amount that advertisers pay for each click on the advertisement. CPC acts as a bid in your action that helps in determining the placement of the advertisement. When it comes to bidding, always remember that higher bid equates to better ad placement. Usually, CPC is set at the maximum price that you are willing to pay per click on your ad. Mentioned below is the formula that can help you determine the actual CPC.
(Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC.
- Ad Rank: This helps in determining the position of an advertisement on a search engine result page. It’s equal to Maximum Bid x Quality Score.
- Quality Score: It is defined as a score given to your search engine, based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position.
8. Affiliate Marketing
As per an article published by Bigcommerce, there is a 10.1% increase in affiliate marketing spending in the United States each year. One of the most prominent kinds of marketing these days, Affiliate Marketing is a method of digital marketing by which an affiliate earns a commission for marketing another other organization's products/services. The process of affiliate marketing starts with an affiliate looking for a product that they enjoy, then promote it and in return, each some products.
9. Email Marketing
Do you often receive emails from the e-commerce store you shopped from apart from order confirmation? Yes, those emails filled with promotional offers are the best examples of email marketing, one of the segments of marketing. Usually, companies send emails about newsletters (in case of any recent development), promotions and exclusive deals for subscribers. It may also include some important information about a merger, acquisition or crisis that a company wants to convey to the customers. The best part about email marketing is that it keeps the customer informed and allows them to send tailor-made messages. Yet another good part of email marketing is that it is easy to set up and track email marketing campaigns.
10. Inbound Marketing
One of the business methodologies, inbound marketing attracts customers by creating valuable and tailormade experiences for the customer. The inbound marketing can be applied in three-ways: Attract, Engage and Delight.
If you want to learn about Digital marketing and more such concepts, then it will be ideal for learners to apply for a digital marketing certification course. The best part about this professional marketing certifications is that it not only teaches you about marketing terms through lectures but projects.
When it comes to the best online digital marketing certificate programs, the first program that comes to mind is the Digital Marketing Certificate Program. By applying for this program, you can master the major digital marketing concepts in the shortest period. During this digital marketing certificate online, you can gather knowledge about the widely-used tools such as Google Adwords, Facebook Ads, LinkedIn Marketing and more.
Why not apply for Google digital marketing certification to learn Digital Marketing?
Google certified digital marketing course is a free digital marketing certificate course that allows you to learn through videos. By applying for this google digital garage certificate, you can gain knowledge about the basic concepts of Digital Marketing through its twenty-six modules, which are created by Google trainers. Google online certificate courses offer 40-hour learning materials that include information about analytics and data insights, business strategy, content marketing, email marketing, local marketing, etc. Above all this, the Google certification for digital marketing is available at free of cost.
How is Google digital marketing certification different from the Digital Marketing Certificate Program?
DMCP is a three-month digital marketing certification that will not only teach you about the fundamentals of Digital Marketing but also allow you to apply those concepts by working on 6+ hands-on projects and case studies. The online digital marketing certificate course offers live weekend classes by the faculty of Great Lakes Executive Learning faculty. By the end of this program, you will get an e-portfolio that you can showcase on social media platforms. Also, you will get access to learning content for up to 3 years.
What is the definition of Digital Marketing for businesses?
Digital Marketing can be defined as the use of numerous digital tactics and channels that can help to connect with customers. From the website to the business's online branding assets, such as email marketing, online brochures, etc. falls under the umbrella of digital marketing. Digital Marketers with top digital marketing certifications have a clear picture of how digital marketing campaigns work. Depending on their marketing strategy goals, they can also support campaigns through free and paid mediums.
Along with Digital Marketers, there are Content Marketers too who work on generating leads through blogs. There are Social Media Marketers as well, who help in promoting blog posts through paid and organic posts on the business's social media accounts.
Job Opportunities in Digital Marketing
Digital Marketing Professionals, especially the ones who have completed a digital marketing online course with a certificate, are in serious demand. And with every passing month, the digital skill gap is widening as brands are putting the focus on digital marketing more than ever.
According to an article by Digitalmarketinginstitute.com, 2 million new digital jobs are expected in the UK alone by 2020, and there are not enough professions to fill that space. It provides people who have completed an online marketing course with certification a unique competitive advantage. There is a pool of job opportunities in Digital Marketing, and some of them are mentioned below:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Search Engine Marketing (SEM)
- Content Marketing
- Web Analytics
Mentioned below are the salary trends of Digital Marketing jobs in India:
- Social Media Fresher- Rs. 1,50,000 to 3,50,000
- Social Media Manager- Rs 5,60,000 to Rs 10,00,000
- Content Marketing Executive- Rs 2,00,000 to Rs 4,00,000
- Content Marketing Manager - Rs 6,50,000
- Content Marketing Head - Rs 10,00,000 to Rs 20,00,000
- Online Marketing- Rs 604,379
- Search Engine Marketing (SEM)- Rs 601,314
As mentioned earlier, there are many job opportunities in the field of Digital Marketing. See below for some of the job profiles wherein you can apply once you earn your Digital Marketing certification. Have a look.
- Digital Marketing Executive
A digital marketing executive is responsible for planning and executing marketing campaigns and maintaining the content of the website. It is a diverse role, and mentioned below are some of the opportunities of a Digital Marketing Executive:
- Develop, manage and track all the digital marketing campaigns
- Spearhead the website of the content and optimize it for the website and social networking channels.
- Track the traffic on the website and take care of all the reports.
- Identify the latest digital marketing trends.
- Take care of the SEO
To have a successful career as a Digital Marketing Executive, it is essential to know about some technical tools, such as Google Adwords. And there's no better program than DMCP to learn about these tools in a short period.
- Digital Marketing Manager
The primary objective of any Digital Marketing manager is to market the brand in the digital and social media space. Mentioned below are the roles are responsibilities of a Digital Marketing Manager:
- Ideate, develop, implement, and manage marketing campaigns and promoting the good and services of the organization
- Enhance brand awareness in the digital space.
- Drive more website and acquire leads
- Measure the website traffic and identify and evaluate the upgraded digital technologies
- Search Engine Optimizer - SEO Executive
The primary role of an SEO specialist/SEO executive is to increase web traffic and use different tools to make the website rank on the SERP (Search Engine Research Page). To apply for the profile of an SEO executive, it will be ideal to have some technical experience in hand. Mentioned below are some of the roles and responsibilities of an SEO executive.
- Take care of the on-site and off-site analysis
- Keep yourself updated with the latest trends in Google’s Algorithm.
- Take care of keywords, keeping in mind the latest keyword research strategies.
- Social Media Marketing Expert
Social Media Marketing Expert, a profile that is a combination of social media management and marketing, is responsible for enhancing the social media presence of a company by interacting with the target audience, promoting the brand and engaging through content. For this profile, employees look for candidates who have a better understanding and knowledge about social media platforms, marketing strategies and content optimization. Mentioned below are some of the role and responsibilities of a social media marketing expert:
- Ideate and develop new social media strategies and campaigns, involving content creating, budgeting and planning as per the implementation schedule
- Make the most of the social media channels to promote the brand
- Do a proper competition and audience research before building a social media strategy.
- Increase the visibility of your organization by optimizing the company's page with each social media platform
- Digital Marketing Copywriter
From website to social media, banners and third party guest posts, they are responsible for creating content for everything related to Digital Marketing. Mentioned below are some of the roles and responsibilities of a copywriter:
- Create the content for all the social media platforms, keeping in mind the stylesheet.
- Writer content, keeping in mind the target audience.
- Get in touch with different teams within the organization to ensure that the USP of the product is called out.
- Apart from blogs and web page content, write banners, marketing collaterals such as press releases and e-books
- Help with the business pitches that can help in winning new clients and projects.
- Conversion Rate Optimizer
A crucial digital marketing role, a conversion rate optimizer is responsible for optimizing conversion strategy and acquiring more leads. To be a little more clear, have a look at the roles and responsibilities of a conversion rate optimizer.
- Responsible for A/B testing: Measure the performance of all the CTAs and then improve the conversion rate accordingly.
- Regular optimization of the marketing conversion paths.
- Optimize the conversion rate of lead to customer
- Manage and optimize CTAs, landing pages and lead generation home page
- Collaborate with the teams who are taking care of social media posts, emails and optimize the conversion paths.
- Take care of marketing funnel efficiencies and increase the marketing leads and conversion rates for the sales team.
- Search Engine Specialist/Marketer - SEM Specialist
In startups/small companies, a digital marketing manager is responsible for taking care of the search engine market. However, in big companies, there are dedicated Search Engine Marketing Specialists who take care of capturing as many leads as possible in the given marketing budget. Also, they take care of managing bids, doing keyword research analysis and copywriting to test campaigns, analyze advertisements and test ad campaigns. Mentioned below are the roles and responsibilities of an SEM specialist:
- Collect and analyze data and identify recent trends to achieve the maximum Return on Investment.
- Track, report and analyze website PPC campaigns.
- Optimize the landing pages of paid search engine marketing campaigns.
- Analyze the advertising links for the competition.
- Budgeting of monthly campaigns.
- Inbound Marketing Manager
The primary responsibility of an inbound marketing manager to attract traffic and qualified prospects that can convert into customers/leads. Here we go with the roles and responsibility of an Inbound Marketing Executive:
- Create and manage rich content such as blogs, ebooks, infographics, reports, etc. to attract traffic
- Optimize the lead nurturing process and market through content and social media.
- Propose new and improved ideas concerning inbound marketing campaigns.
- Ideate, create, manage and executive multi-channel marketing campaigns and events to drive customer acquisition.
- Content Marketing Manager
A content marketing manager takes care of content marketing, managing blogs, e-book publication, guest blogging, email marketing, video marketing, sales page, copywriting, etc. Mentioned below is the brief description of this role:
- Ideate, develop, edit and improve the content that the target audience is looking for.
- Develop an editorial plan and work in sync with it to meet the business objective.
- Optimize the web page content regularly to drive more traffic and engagement, which leads with better leads.
- Receive customer feedback and generate the best customer engagement.
- Analyze web traffic metrics.
If you are looking forward to a career in Digital Marketing and willing to enrol for digital marketing certificate programs online, but not sure about the job outlook then let us tell you about a report by Burning Glass Technologies. As per which, 4 out of 10 jobs listed in marketing now ask for digital marketing skills.
What is the DMCP (Digital Marketing Certificate Program)?
Digital Marketing is growing by leaps and bounds. And for sure, it is here to stay. If you wish to learn more about fundamentals and want to secure a career in Digital Marketing, then apply now for the Digital Marketing Certificate Program, a best digital marketing certification offered by Great Learning. Mentioned below are the highlights of this 3-month digital marketing course online with a certificate.
You will get to learn about widely-used tools, such as Facebook Ads, Google Adword, LinkedIn Marketing and more.
- Apply all your lessons to real-life projects and build skills.
- Provides you with an opportunity to learn industry-established methods from Digital Marketing leaders and practitioners and an opportunity to network with them.
- You will get an opportunity to work on 6+ real-world projects designed by industry experts.
- Do you think that you will be alone during your learning journey? Do not worry! You can participate in live online sessions to discuss and solve real-world marketing case studies.
- DMCP program commences by building a strong foundation in marketing fundamentals and customer insights so that learners can learn about digital marketing strategies.
- Get access to the learning content for up to 3 years after the program completion.
- During the program, you will learn to create your digital Property (Blog/Website/Social Media Page/YouTube Channel) that you can use during the course to learn concepts.
- At the end of the course, you will get an e-portfolio that allows you to showcase your learning and projects in a snapshot. You can share this e-portfolio link on social media channels to establish your credibility in Digital Marketing.
Prerequisites before taking the Digital Marketing Certificate Program (DMCP)
Digital Marketing Certificate Program is one of the best marketing certifications, and for this program is for learners who are:
- Final year college students who want to accelerate their career in digital marketing.
- Marketing sales professionals who want to make a transition into Digital Marketing Professionals from a traditional marketing background.
- Business owners and self- employed professionals who are willing to grow their business online.
If you are looking for the best digital marketing certification, then there is nothing better than the Digital Marketing Certificate Program, offered by Great Learning. All the classes are going to be online, so you do not have to worry if you are a working professional. Also, the curriculum is designed by the faculty of Great Learning and the industry leader and practising management professionals, which means that once you join a job, you will not be able to face any problem. Apart from the curriculum, the course catches a lot of attention for its dedicated career support. If you wish to know more about the program, you can drop your queries at firstname.lastname@example.org or call at 080 4718 8426. Else, click here to know more about the program.