Become a Digital Business Leader

Post Graduate Diploma in Digital Business

11 months | Online Mentorship
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Applications Close Today
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About Krannert School of Management, Purdue University

Purdue University, a top public research institution established in the year 1869, offers higher education at its highest proven value. Committed to affordability, the University has frozen tuition and most fees at 2012-13 levels. Committed to student success, Purdue is changing the student experience with greater focus on faculty-student interaction and creative use of technology. Committed to pursuing scientific discoveries and engineered solutions, Purdue has streamlined pathways for faculty and student innovators who have a vision for moving the world forward.

Krannert School of Management, Purdue University, is ranked #1 Executive MBA School Globally by the CEO magazine, 2018. It offers an analytical, problem-solving brand of business education, a collaborative, work-ethic culture, a unique competitive edge that few institutions can match, and professional and personal networks you’ll need to excel.

Purdue University

Why Join Post Graduate Diploma in Digital Business?

Distinguished World Class Faculty

Video lectures and Live online classes by World Class faculty from Purdue University and Great Learning.

Alumni Icon
Become a Purdue Alumni

Stand out from the crowd as an alumnus of one of the top 10 B school in the World, Krannert School of Management, Purdue University.

Best in Class Curriculum from Purdue University

Application oriented modules in Business fundamentals, Digital transformation, Digital Marketing, Analytics and Product Management.

High quality Peer group

Be part of a diverse and exclusive peer group hand-picked through a rigorous selection process.

Career Enhancement Support

1:1 mentoring with experts, access to Great Learning job portal, resume and interview workshops to fast track your career.

Flexible learning for the Digital age

Experience a cutting edge management education program designed for the digital age without quitting your job.

PGP-Digital Business Learning Experience

Great Learning innovative approach
Real world case based learning

Exposure to real life business problems through global case studies, hands-on projects and simulations.

Mentored Capstone Project

Demonstrate your skills through an industry relevant project under the guidance of an expert mentor.

Great Learning capstone project
"Elevate" with Great Learning

Participate in Elevate, a bi-annual GL Management Conference. Network and learn from thought leaders in the space of Digital businesses.

Academic rigor

Develop an ability to research, evaluate and critically interpret information through an intellectually challenging course work.

Become a Digital Business Leader

11 Months | Online Mentorship

Program Structure

Online Learning

Learn through video lectures from our top ranked faculty and experts. Experience a stimulating learning experience through a case based pedagogy as followed by the top B schools of the world.

Live Sessions

Interact with top ranked faculty from Purdue University, Great Learning and expert mentors to get hands on knowledge of tools, platforms and their application in real world scenarios.

4-Week project work

Candidates work on an application-oriented industry project where they are guided and evaluated by expert mentors.

Get a Post Graduate Diploma from Purdue University

Successful candidates receive a Post Graduate Diploma in Digital Business from Krannert School of Management, Purdue University. Candidates will also build an ePortfolio of their projects which they can use to showcase their hard-earned skills across all their social media profiles.

Curriculum

The curriculum is designed to help learners build a solid foundation in business and management principles for the digital economy. Moreover, candidates will learn how to leverage new techonlogies to compete and achieve business growth in today's digital economy.

  • Digital transformation
  • Analytics
  • Machine Learning
  • Artificial Intelligence
  • Digital marketing
  • Product management
  • Macro economics
  • Micro economics
  • Behavioral economics
  • Basic accounting
  • Cost of capital
  • Budgeting
  • Time value of money
  • Working capital
  • Valuation
  • Architecting the digital strategies and leading organizational change
  • Marketing core concepts
  • Segmentation-Targeting-Positioning (STP)
  • Consumer behavior
  • Customer buying process
  • Brand management

Foundation and tools:

  • Google Analytics
  • Search engine optimization
  • Search engine marketing
  • Email
  • Social media marketing and management
  • Content marketing
  • Excel for data manipulation
  • Data visualization
  • Data analysis
  • Hypothesis testing
  • Linear regression
  • Tableau
  • Design thinking
  • User research and Customer Insights
  • UI/UX
  • Product strategy and pricing
  • Versioning
  • Bundling
  • Network effects
  • Simulations

Capstone Projects

The capstone project is designed for candidates to bring together their entire learning experience and solve a real world business problem under the guidance of an expert mentor. The project will also serve to showcase to the world your newly acquired skills. Some sample projects that you will work upon are as follows.

Learn from the Best

Admission details

Eligibility

  • done Bachelors degree from a recognized university.
Grear Learning admission and selection process

Selection process

Step 1

Fill application form

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

Great Learning rupee icon 3,00,000 + GST
Installments
Admission Fee Great Learning rupee icon 50,000 + GST
1st Installment Great Learning rupee icon 83,000 + GST
2nd Installment Great Learning rupee icon 83,000 + GST
3rd Installment Great Learning rupee icon 84,000 + GST
Total 3,00,000 + GST

Payments

Candidates can pay the program fee through

account_balance
Net Banking
credit_card
Credit/Debit Cards
Cheque, DD

Financial Aid

Our tie-ups with several lending partners like HDFC Credila, Avanse (DHFL), MoneyTap, Credifiable, and Axis Bank ensure that money is not a constraint in the path of learning.

Great Learning education loan financial partners by HDFC

Upcoming application deadline

Today

We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

The program will have recorded online sessions and live classes taught in an application oriented manner using the case based learning approach. Candidates will also work on a number of real world projects so that they can develop their business acumen needed to manage and lead digital businesses.
To be eligible for the program the candidate needs to have an undergraduate degree from a recognized university.
The program would be delivered by faculty from Krannert School of Management, Purdue University along with top notch Indian academicians and experts.
Yes, successful candidates will be entitled to Purdue University alumni status through the membership in the Purdue University Alumni Association.