Become a Digital Business Leader

Post Graduate Diploma in Digital Business

11 months | Online Mentorship
Apply Now
Applications Close Today
A Program by:
Delivered and Supported by:

Why Join Post Graduate Diploma in Digital Business?

Distinguished World Class Faculty

Video lectures and Live online classes by World Class faculty from Purdue University and Great Learning.

Global Recognition

Standout from the crowd with a PG diploma from Krannert School of Management (Purdue University).

Best in Class Curriculum from Purdue University

Application oriented modules in Business fundamentals, Digital transformation, Digital Marketing, Analytics and Product Management.

High quality Peer group

Be part of a diverse and exclusive peer group hand-picked through a rigorous selection process.

Career Enhancement Support

1:1 mentoring with experts, access to Great Learning job portal, resume and interview workshops to fast track your career.

Flexible learning for the Digital age

Experience a cutting edge management education program designed for the digital age without quitting your job.

PGP-Digital Business Learning Experience

Real world case based learning

Exposure to real life business problems through global case studies, hands-on projects and simulations.

Mentored Capstone Project

Demonstrate your skills through an industry relevant project under the guidance of an expert mentor.

"Elevate" with Great Learning

Participate in Elevate, a bi-annual GL Management Conference. Network and learn from thought leaders in the space of Digital businesses.

Academic rigor

Develop an ability to research, evaluate and critically interpret information through an intellectually challenging course work.

Become a Digital Business Leader

11 months | Online Mentorship

Program Structure

Online Learning

Learn through video lectures from our top ranked faculty and experts. Experience a stimulating learning experience through a case based pedagogy as followed by the top B schools of the world.

Live Sessions

Interact with top ranked faculty from Purdue University, Great Learning and expert mentors to get hands on knowledge of tools, platforms and their application in real world scenarios.

4-Week project work

Candidates work on an application-oriented industry project where they are guided and evaluated by expert mentors.

Get a Post Graduate Diploma from Purdue University

Successful candidates receive a Post Graduate Diploma in Digital Business from Krannert School of Management, Purdue University. Candidates will also build an ePortfolio of their projects which they can use to showcase their hard-earned skills across all their social media profiles.

Curriculum

The curriculum is designed to help learners build a solid foundation in business and management principles for the digital economy. Moreover, candidates will learn how to leverage new techonlogies to compete and achieve business growth in today's digital economy.

  • Digital transformation
  • Analytics
  • Machine Learning
  • Artificial Intelligence
  • Digital marketing
  • Product management
  • Macro economics
  • Micro economics
  • Behavioral economics
  • Basic accounting
  • Cost of capital
  • Budgeting
  • Time value of money
  • Working capital
  • Valuation
  • Architecting the digital strategies and leading organizational change
  • Marketing core concepts
  • Segmentation-Targeting-Positioning (STP)
  • Consumer behavior
  • Customer buying process
  • Brand management

Foundation and tools:

  • Google Analytics
  • Search engine optimization
  • Search engine marketing
  • email
  • Social media marketing and management
  • Content marketing
  • Excel for data manipulation
  • Data visualization
  • Data analysis
  • Hypothesis testing
  • Linear regression
  • Tableau
  • Design thinking
  • User research and Customer Insights
  • UI/UX
  • Product strategy and pricing
  • Process analysis
  • Project management
  • Forecasting techniques
  • Inventory management
  • Versioning
  • Bundling
  • Network effects
  • Simulations

Capstone Projects

The capstone project is designed for candidates to bring together their entire learning experience and solve a real world business problem under the guidance of an expert mentor. The project will also serve to showcase to the world your newly acquired skills. Some sample projects that you will work upon are as follows.

Learn from the Best

Admission details

Eligibility

  • done Bachelors degree from a recognized university.
  • done Valid CAT/GMAT/XAT score.
  • done Qualifying score in the Great Learning Admissions Test (GLAT) in absence of CAT/GMAT/XAT scores.

Selection process

Step 1

Fill application form

Apply by filling a simple online application form and uploading relevant proofs.

Step 2

Application review

The faculty panel will review all the applications and shortlist candidates based on their profiles.

Step 3

Telephonic interview

Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.

Step 4

Admission Offer

An admission offer will be made to selected candidates which has to be accepted by paying the admission fees.

Fee Details

3,00,000 + GST
Installments
Admission Fee 50,000 + GST
1st Installment 83,000 + GST
2nd Installment 83,000 + GST
3rd Installment 84,000 + GST
Total 3,00,000 + GST

Payments

Candidates can pay the program fee through

account_balance
Net Banking
credit_card
Credit/Debit Cards
Cheque, DD

Financial Aid

Our tie-ups with several lending partners like HDFC Credila, Avanse (DHFL), MoneyTap, Credifiable, and Axis Bank ensure that money is not a constraint in the path of learning.

Upcoming application deadline

Today

We follow a rolling admission process and admissions are closed once the requisite number of participants enroll for the upcoming batch. So, we encourage you to apply early and secure your seat.

Apply Now

Frequently Asked Questions

The program will have recorded online sessions and live classes taught in an application oriented manner using the case based learning approach. Candidates will also work on a number of real world projects so that they can develop their business acumen needed to manage and lead digital businesses.
To be eligible for the program the candidate needs to have an undergraduate degree from a recognized univeristy and have a valid score in CAT/GMAT/XAT score. If a candidate doesn't have a valid score in any of the competitive exams they are required to clear the admissions aptitude test conducted by Great Learning (GLAT).
The program would be delivered by faculty from Krannert School of Management, Purdue University along with top notch Indian academicians and experts.
Successful candidates would receive a PG Diploma in Digital Business from Krannert School of Management, Purdue University.
We believe that while scores are a good criteria they are not the only criteria to select a candidate. The admissions team will decide upon the cadidature basis a combination of exam scores, profile and the interview to extend admission offers.
We use cookies to give you the best online experience. By using our website, you agree to our use of cookies in accordance with our privacy policy. Learn More