IMPACT LIVES, REALISE YOUR FULL POTENTIAL AND HAVE FUN DOING IT.

Brand Manager

Location: Bangalore

Key Responsibility:

Your primary job responsibility will include (and not limited to):

  • Set up and execute the brand strategy across offline and digital channels. 
  • Successfully build a brand communications strategy that will articulate the brand as well as increase awareness of the category  in an effective manner
  • Plan & execute media campaigns/ATL promotion initiatives for the brand in coordination with the  creative agency across both online and offline channels with the aim of driving awareness
  • Ideation, planning & control of all BTL activities & events undertaken on the brand
  • Work with existing brand partners and drive continuous engagement with them across the year
  • Review and participate in creative development work streams for all customer touch points
  • Manage relationships with creative and media buying agencies and other partners
  • Develop actionable customer insights through consumer research & data analytics

Qualification:

  • MBA degree from a Tier 1 college
  • 4+ years relevant work experience in brand marketing, previously been in a brand manager role
  • Equally comfortable working at a strategic level and with diving deep into implementation as needed
  • Experience on working with cross functional teams, with demonstrated examples of influencing key stakeholders with data driven and insightful points of view
  • Excellent communication skills, both written and verbal
  • Experience using web metrics to gauge trends and evaluate content

Sounds like "the" job for you? Send in your CV @ careers@greatlearning.in & we will reach out to you accordingly.