There are times when professionals in a specific domain reach saturation and do not enjoy working in their domain. At such times, one can either succumb to the monotony or rise up to look out for opportunities in other domains, sometimes drastically different from their current role. This is what Dipankar Neogi did when his marketing career reached its saturation point. Read how he transitioned to a data analyst role from being a marketing professional.
What is your professional background?
I had completed my post-graduation as an MBA from Ramaiah Institute of Management Science in 2010 and worked for 7 years in Marketing with a firm in Bangalore. In order to upskill and upscale my career, I took a course in Business Analytics and Business Intelligence at Great Learning. Presently, I am working with Indegene as Senior Data Analyst.
Why did you choose Business analytics for upskilling and why did you choose GL?
I was not happy with the role I was working in previously. There were no growth opportunities and the remuneration not satisfactory. I had two options; one was to take up a full-time technical course and the other was to pursue an Executive MBA or get through GMAT to ISB or IIM. There was a lot of buzz for Analytics and Data Science and some of my friends suggested some courses. I did research and came across the GL’s BABI course. Since it was more business-related than a tech-driven program, I took this course as it suited me the best.
How was your overall experience with GL?
The course offered an exhaustive curriculum. Now since I am working in an Analyst role, I see how well-versed the course is. It provided detailed learning in Statistics, Regression, Conjoint analysis, etc., all of which I am using in my current role. The classroom experience made me realise the dream of being from a reputed firm. Working with peers and coming together on weekend classes or for projects, is what I recall as the most memorable time at GL.
Share your experience at the Interviews?
I got interviewed and shortlisted by many companies. I realised some patterns in the questions asked during the interviews. I figured out that the interviewer mainly focussed on my learning of the project that I had mentioned in my CV. In some interviews, I was given a real-life situation and was asked to give predictions for them. They judged me not only on my answers but also on my perception of the situation and the approach towards it.
Any advice to future aspirants?
Firstly, you need to focus more on projects. Apart from the Capstone project offered by GL, work end to end on some projects of your own. This will give you clarity and confidence with the subject matter. And secondly, focus on mastering one domain at a time. This will give you a stronghold in the domain.
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