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Marketing Strategy

What is a Marketing Strategy? A Complete Guide for 2024

Introduction  A marketing strategy refers to the long-term plan that a company has developed to achieve specific organizational goals. The plan describes how the company will reach its target market and the exact process to convert potential customers into actual consumers of its products and services. What Is a Marketing Strategy? A marketing strategy refers […]

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Digital Is Not a Strategy

  Digital is not a strategy. Social Media is not a strategy. Google is not a strategy. Mobile is not a strategy. Yes, you heard that right. Digital and the various mediums that it offers are not a strategy but mere channels to achieve the objectives of your marketing strategy. Before jumping onto tools or

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