Top 10 tools for executing your Social Media Marketing strategy

Reading Time: 4 minutes

The daily active social media population is 42 per cent of the entire globe’s population- which amounts to 3.2 billion people. This is the reason that dropping Social Media from your marketing strategy has become impossible. Social media has moved way past the stage where it was an option to explore and has become a mandatory medium to maintain a presence in the online world. It is a certain and powerful tool for businesses globally and across industries.

The way businesses leverage social platforms has been rapidly evolving. This dynamic state indicates that you need to continuously upgrade your social media marketing strategy to stay ahead of the competition.

The way users consume information, make buying decisions, interact with people, and socialize, has completely transformed how businesses approach them.

If you are a business owner or social media marketer looking to expand your reach or create a buzz around your products or services, you have social media platforms at your disposal, waiting to be leveraged.

Seventy-three per cent of marketers believe that a social media marketing strategy is very effective or somewhat effective for their business.

However, with the multitude of social media platforms available for businesses, it can be hard to manage your brand presence across all. To help you with this, here is a list of the top social media marketing tools.

Content Curation Tools


Most companies use at least three social media accounts and find it difficult to manage content and reach across them. Hootsuite is a social media marketing tool that can help you efficiently create and manage presence across social channels.

The key features include:

  • Schedule hundreds of posts across platforms at once.
  • Secure all login information for various social channels.
  • Organize and save all shareable content in the cloud for access from anywhere.


Buffer is one of the most popular and recognized social media marketing tools for scheduling content. With Buffer, you can schedule any content format across any platform. Moreover, you can choose to automate posts, such as for every day or every weekend, and so on.

A key feature of Buffer is its follow-up tool to evaluate how your posts are doing across channels, analyzing which were the most effective and why.

Monitoring and Sharing Tools

Sprout Social

Sprout Social is a one-stop-shop social media marketing tool for managers to get more control over their efforts. The tool features multi-level access, making it easy for managers to delegate tasks to team members and oversee them.

Sprout Social also comes with post scheduling capabilities, an in-depth analytics platform, and a social listening tool. All of these features help optimize content and gain a deeper understanding of your demographic audience and their interests.


SocialOomph might look more basic than the other apps on this list, but look close enough and you see its rich functionality for social media marketers.

The tool makes it easy to upload multiple posts at once and schedule when each goes out. You also have complete control over when and where the content goes live. SocialOomph also allows intuitive follower analysis features and tools for improving audience engagement.

For all these critical features, this tool is a keeper!

Graphics Creation Tools


Promptly add this to the list of much-needed tools for social media marketers. Canva helps you create stunning graphics for your social media campaigns. Use Canva to jazz up the images to get more traction from your social efforts.

You don’t need to have expertise in graphic designing to work with Canva. You can readily use templates and graphics out-of-the-box. If you are looking for a little more than a drag and drop editor, use Canva for Work which has premium collaboration tools and costs only USD 12.95 a month.


Videos are huge for social media marketing these days. Animoto allows you to create professional-quality videos on social media. It’s a great tool to create engaging and compelling videos that go viral on the social.

Use storyboard templates and drag and drop designs that help you create videos within minutes. For marketers who want to get creative, Animoto offers a blank canvas so you can go ahead and create videos from scratch.

Content Ideation Tools


Creativity forms the core of any social media marketing strategy. If you are stuck on ideas, use BuzzSumo. The tool lets you discover new and popular content making rounds on social media. Type in a topic or a selection of keywords and view all trending posts in those categories.

BuzzSumo also gives you a list of influencers who share relevant content. You can use these to ideate your next social media marketing campaign and connect with top influencers in your domain.


Tagboard is a listening tool for social media content. Plug in a term or topic or hashtag and monitor how people are talking about it on social. Tagboard provides an advanced way of discovering how people are discussing a certain topic, your brand, or something that concerns your business.

You can use these insights to come up with ideas and engaging content as trends develop and surface.

Analytics Tools


CrowdBooster provides real-time data you can access and use quickly. Create reports using your Key Performance Indicators and export insights using graphs and tables. This information helps you adapt social media marketing toward your audience effectively, and work on engagement and content improvements with in-depth, real-time analytics.

Growth hack your marketing campaigns on Instagram using

You can use this tool to snoop on your competitors, monitor campaign performance, tweak profile engagement, and connect with influencers. Use the basic free research tool for all these features.

Or, you can go for the premium subscription that costs USD 59.35 a month and gives you better and more tools for connecting with influencers and researching markets. This tool is a must for marketers looking to overhaul their Instagram strategy.


Although vast, this list of Social Media tools for businesses is not exhaustive. For you to align some of these tools to your digital marketing strategy, you need to first identify the pain points and bottlenecks you need to resolve using an appropriate tool.

Once the requirement is clear, test a number of tools to see which one fits best to your existing system and solves the required purpose. No tool can be deemed best as it varies with the type of business and it’s requirements. 

If you are interested in taking up Digital Marketing as a career, read about the job roles you can pursue in this domain here. Take the first step towards your digital marketing career with Great Learning’s PG program in Strategic Digital Marketing.


Hiring without the Hyperbole

Reading Time: 2 minutes


Amidst all the job listings looking for ‘rockstars’, ‘ninjas’ and ‘superstars’, I’m left wondering where the rest of us fit in. If everyone needs a rockstar, where does the diligent, yet perfectly ordinary person fit in? In all the talk of A players hiring other As, and Bs hiring Cs, we’ve devalued what it means to be exceptional. No surprise then that 90% of job seekers are above average.

You risk missing out on half the population

Men and women view their own abilities differently. A number of studies have shown what many of us always suspected – that women suffer disproportionately from the ‘imposter syndrome’, the belief that their success is undeserved and that they’re on the verge of being found out for their true (lack of) abilities. Women are less likely to describe themselves as exceptional performers and tend to judge themselves more harshly when evaluating their fit for a role. Men, on the other hand, rate themselves much higher in their ability to do (and succeed at) the job.

You risk turning off true rockstars

“The more you know, the more you know you don’t know”. This aphorism rightly captures the essence of the Dunning-Kruger effect. Across four studies, Kruger and Dunning found that the “not only do the unskilled reach erroneous conclusions and make unfortunate choices, but their incompetence robs them of the metacognitive ability to realize it”. Most of us want to attract the truly thoughtful, diligent and self-reflective of employees; and not the shallow self-publicist. Why turn off our target audience at the very outset?

You probably don’t need a rockstar for that

For a number of companies, especially the well-funded behemoths like Google, Facebook and Apple, money is no object. Talent begets success begets more talent. They’re caught in a virtuous loop. For the vast majority of companies, this causes a real problem. Salaries are inflated, as are expectations of perks, stock and growth. But here’s where you get to define your parameters.

Do you really need that 22-year-old genius/Olympian who can program in 5 languages, speak in 5 more and effortlessly deliver a TED talk in one take? Chances are, you don’t. Why then, do we fill our job descriptions with unnecessary but ‘nice-to-have’ traits with no regard to practicality? Why don’t we spend an extra few minutes thinking about what we REALLY want them to know/do and who we’d REALLY like them to be?

Hiring is hard enough without the pressure to find the unicorn. Mistakes when hiring people are among the most expensive mistakes a company can make. It not only takes an inordinate amount of time and money to fix a miss-hire, but it also creates a lot of stress within the teams into which people are hired. All the while, competence, cohesion, openness and a willingness to learn often count for a lot more than people give them credit for. For the sake of our sanity and of creating a more realistic, representative marketplace for skills, let’s end the hyperbole.