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Pepsi design thinking

Is Design Thinking PepsiCo’s Secret to Market Dominance?

Pepsico CEO Indra Nooyi took up the reins of the company when it was facing a considerable drop in sales. As a way to address this, she revised her business strategy to make it more inclusive for consumers. She famously went after Mauro Porcini and sought his expert advice to redesign PepsiCo’s user experience. Eventually, […]

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education: mass vs. niche

Education: Excellence for few or access for many?

  Singapore ranks #1 in the global PISA rankings. Just four US universities (Harvard, Columbia, Chicago, MIT) have produced over 400 Nobel laureates. About 82% of Danish citizens are enrolled in post-secondary education, while over 2% of the US (over 6 million people) can call themselves doctors – either medical or through a PhD. So

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