Is Design Thinking PepsiCo’s Secret to Market Dominance?
Pepsico CEO Indra Nooyi took up the reins of the company when it was facing a considerable drop in sales. As a way to address this, she revised her business strategy to make it more inclusive for consumers. She famously went after Mauro Porcini and sought his expert advice to redesign PepsiCo’s user experience. Eventually, […]
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