Introduction Have you heard about the ‘Walkabout program’ from UberEATS? It is a Design Thinking tool that involves empathy and is a part of what the company calls its immersion initiative. Each fiscal quarter, design people from the UberEATS team visit one of their operating cities to deep dive into its food culture. After studying […]
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Empathy is at the root of the design thinking approach and human-centric design. But what is empathy? Why is it essential to include empathy in the design process? How is it beneficial for a business? This blog will understand what empathy is and how it helps create impactful business solutions. What is Empathy? Empathy vs
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Introduction Creating ‘Twenty-first Century Museums’ Incorporating Digital Art Using Web Pages to Understand Visitors Prototyping Early and Iterating Cheap If all else fails, Talk to the Visitors! Conclusion Introduction The way museums see digital art has changed in recent years. Museum authorities have been making efforts globally to integrate more visitor-friendly exhibits to keep up
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Design Thinking has continuously evolved in many organisations in today’s world. It is the modern thinking approach that helps in the growth of your business. It is a human-centred approach to creative problem-solving. In an organisation, Design Thinking always puts customers in the highest priority. It played a vital role in producing satisfactory results and
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Content is the driving force of products and services. Without great content, it is difficult for the customer to travel down the marketing funnel. Incorporating Design Thinking into your content marketing strategy can help you up your marketing game. As a content creator, how can you ensure that your contribution is consumed by the right
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In its 183rd year, Procter & Gamble is one of the oldest running businesses in the market now. However, the road to success, needless to say, is never smooth. One of P&G’s revered skin care brands, ‘Oil of Olay’ was facing fierce competition from new entries in the 1990s and had to reclaim its position
How Design Thinking Helped P&G Re-invent the Brand? Read More »
Whether it be Indian news media, or American, we often hear people around us complaining about the declining quality of journalism. As individuals become more and more educated, the more they yearn for the high quality of originality that journalism used to consist of in yester-years. Many hypothesize that this saturation of journalism is the
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