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crm

All about CRM – Customer Relationship Management

What is CRM? – Introduction CRM is known as Customer Relationship Management and is the software/technology that organisations use to manage customer and potential customer interactions throughout the customer life-cycle to improve business relationships. Learn all about it in this CRM Course. It has been around since the mid-1990s and has rapidly grown in the […]

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Digital Is Not a Strategy

  Digital is not a strategy. Social Media is not a strategy. Google is not a strategy. Mobile is not a strategy. Yes, you heard that right. Digital and the various mediums that it offers are not a strategy but mere channels to achieve the objectives of your marketing strategy. Before jumping onto tools or

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