Blog- A platform to showcase all the learnings and experiences of Big Data and Analytics

Digital Is Not a Strategy

  Digital is not a strategy. Social Media is not a strategy. Google is not a strategy. Mobile is not a strategy. Yes, you heard that right. Digital and the various mediums that it offers are not a strategy but mere channels to achieve the objectives of your marketing strategy. Before jumping onto tools or … Continue reading Digital Is Not a Strategy

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How an Indian Brand with no Marketing Strategy Swiftly Killed All Competition

  Stand-up comedy videos rarely leave an impact on you or force you to think twice about the world around. But this one did, why? Well, the comedian threw a punch by asking all the Marketing Managers in the audience to go kill themselves because ‘How on earth can you justify an indigenous brand started … Continue reading How an Indian Brand with no Marketing Strategy Swiftly Killed All Competition

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The Great Indian Big Data Talent Gap

It’s no secret that Big Data has made deep inroads into every industry sector. The question, “Is Big Data analytics relevant,” has changed to “How can we derive business value from Big Data.” Organizations are earmarking budget for their Big Data initiatives and are ready to shell out big bucks to source talent with sound … Continue reading The Great Indian Big Data Talent Gap

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Education: Excellence for few or access for many?

  Singapore ranks #1 in the global PISA rankings. Just four US universities (Harvard, Columbia, Chicago, MIT) have produced over 400 Nobel laureates. About 82% of Danish citizens are enrolled in post-secondary education, while over 2% of the US (over 6 million people) can call themselves doctors – either medical or through a PhD. So … Continue reading Education: Excellence for few or access for many?

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When we stopped writing

A landmark was established in 1860’s, it was when the QWERTY keyboard was designed. However, it was an inefficient design- the order in which the keys appear had no connection with one processes information or the frequency with which one uses alphabets. It was designed to address an unusual problem-space out the more frequently used … Continue reading When we stopped writing

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Top 3 Skills Companies look for before Hiring for a role in Analytics and Data Science

Why Professionals recommend Great Lakes PGP-BABI?

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