Blog- A platform to showcase all the learnings and experiences of Big Data and Analytics

Financial Institutions: The Biggest Beneficiaries of the Analytics Boom

Forbes revealed that BFSI is the top industry leveraging big data analytics but there seems to be a long way to go. Several examples of how financial institutions have used advanced analytics to solve business challenges are testimony to how analytics will continue to impact BFSI. According to McKinsey, a European bank used machine learning … Continue reading Financial Institutions: The Biggest Beneficiaries of the Analytics Boom

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Why Machine Learning is Important for Business Analytics?

A Business Analysts role is multifaceted. Right from formulating a client’s business problem to finding insights to communicating those in the most comprehensible and convincing way are all under a business analyst’s purview. During the entire lifecycle of a data analysis project, a business analyst actively works with various teams for fruition. They will collaborate … Continue reading Why Machine Learning is Important for Business Analytics?

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Business Analytics is Making Waves in Marketing

A Forrester study found that 44% of B2C marketers are using big data and analytics to improve responsiveness to 36% and actively using analytics and data mining to gain greater insights to plan more relationship-driven strategies. “It’s aesthetically pleasing!” is being replaced with “This ad banner/campaign post/social media post works because square posts have a … Continue reading Business Analytics is Making Waves in Marketing

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Great Lakes Faculty Amongst Top 20 Analytics Academicians India – 2018

We are pleased to announce that three of Great Lakes’ professors, Dr. Bappaditya Mukhopadhyay, Dr. P.K. Viswanathan, and Dr. R.L. Shankar have featured in the 20 Most Prominent Analytics Academicians in India 2018, by Analytics India Magazine. Excerpts from the article: Dr. Bappaditya Mukhopadhyay With an MA in Economics from Delhi School of Economics and Ph.D. from … Continue reading Great Lakes Faculty Amongst Top 20 Analytics Academicians India – 2018

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IBM Watson to Analyze Player Emotions to Edit Highlights at Wimbledon 2018

Wimbledon and its digital partner IBM have fine-tuned their artificial intelligence (AI) systems this year to help automatically edit the top action. With an average of three matches per court, per day, video from matches can add up to hundreds of hours of footage. AI-analysis uses crowd noise, player actions, and match data to edit … Continue reading IBM Watson to Analyze Player Emotions to Edit Highlights at Wimbledon 2018

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Why I Pursued the Great Lakes PG Program in Business Analytics (PGP-BABI)

My Journey So Far: My engineering background and work experience with Dell and Deloitte ensured that I was technically sound. I have worked on cloud computing, .Net, databases, business intelligence, etc. At Dell, I was into BI reporting. After studying advanced analytics using R at IIT, Hyderabad; I got into Deloitte’s new data analytics team … Continue reading Why I Pursued the Great Lakes PG Program in Business Analytics (PGP-BABI)

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PG Program in Business Analytics (PGP-BABI) Learning Outcomes

Great Lakes Post-Graduate Program – Business Analytics (PGP-BABI) is a unique unparalleled program when it comes to its learning outcomes. 240 hours of classroom and 200 hours of online learning along with several mini-projects, a game-changing capstone project, and industry sessions by the best-in-the-business experts all contribute to grooming our learners to make successful transitions … Continue reading PG Program in Business Analytics (PGP-BABI) Learning Outcomes

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From System Engineer to Business Data Specialist: Manaspreet Kaur

My Journey So Far: I graduated as an engineer in 2014 and joined IBM India as a BI (Business Intelligence) Developer. After a brief 2-month stint with Walmart Labs, I joined Gartner’s Research Board as a Business Data Specialist. It was A Simple Decision When I Chose Great Learning: At IBM, I was already working … Continue reading From System Engineer to Business Data Specialist: Manaspreet Kaur

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