Product Management Archives - Great Learning

Retail Retold: Breathing ‘LIFE’ into Offline Stores

The threat posed by e-commerce companies has Brick-n-Mortar (BnM) stores reeling under pressure to stay afloat. More than the range of products and discounted prices, it’s the evolution of the customer expectation that is more disconcerting.  Despite the fact that BnM stores are facing lesser footfalls than ever before, it is way too early to declare that e-commerce … Continue reading Retail Retold: Breathing ‘LIFE’ into Offline Stores

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