Digital Marketing Archives - Great Learning

How IT Professionals Can Prepare Themselves to Deal with Layoffs

The recent IT layoffs are a testament to the sharp shift that the technology sector is experiencing in terms of jobs and skills. Read on an article by our founder, Mohan Lakhamraju in the Economic Times, to find out what you can do to save your job and stay relevant in it for a long … Continue reading How IT Professionals Can Prepare Themselves to Deal with Layoffs

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Digital Is Not a Strategy

  Digital is not a strategy. Social Media is not a strategy. Google is not a strategy. Mobile is not a strategy. Yes, you heard that right. Digital and the various mediums that it offers are not a strategy but mere channels to achieve the objectives of your marketing strategy. Before jumping onto tools or … Continue reading Digital Is Not a Strategy

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How an Indian Brand with no Marketing Strategy Swiftly Killed All Competition

  Stand-up comedy videos rarely leave an impact on you or force you to think twice about the world around. But this one did, why? Well, the comedian threw a punch by asking all the Marketing Managers in the audience to go kill themselves because ‘How on earth can you justify an indigenous brand started … Continue reading How an Indian Brand with no Marketing Strategy Swiftly Killed All Competition

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Tips for Better Digital Marketing

The digital marketing world hardly stands still. Just a few years ago you need to be more of an engineer and rely heavily on SEO and optimizing your website content, yet now you have a bunch of other channels to cater as well – social media, email marketing, visual and content marketing. Hence, as a … Continue reading Tips for Better Digital Marketing

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Top 3 Skills Companies look for before Hiring for a role in Analytics and Data Science

Why Professionals recommend Great Lakes PGP-BABI?