Design Thinking Archives - Great Learning
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How Design Thinking has Revolutionised Five Prominent Industries

Reading Time: 6 minutes Design thinking is a structured methodology of using design to conceptualise and device products. Much of design thinking’s success owes to its ability to address latent human needs. It uses an iterative process driven by empathy, ideation, prototyping and testing to create products that deliver improved user experience. Companies using design thinking doesn’t just limit … Continue reading How Design Thinking has Revolutionised Five Prominent Industries

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Is Design Thinking PepsiCo’s Secret to Market Dominance?

Reading Time: 4 minutes Pepsico CEO Indra Nooyi took up the reins of the company when it was facing considerable drop in sales. As a way to address this, she revised her business strategy to make it more inclusive for consumers. She famously went after Mauro Porcini and sought his expert advice to redesign PepsiCo’s user experience. Eventually, her … Continue reading Is Design Thinking PepsiCo’s Secret to Market Dominance?

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How Design Thinking Drives Business Growth

Reading Time: 4 minutes As the name suggests, design thinking draws heavily from methods a designer would typically use to deliver more user-oriented results. However, that’s not to say that design thinking focuses only on ways to enhance product designs – it seeks to build an enhanced user experience through thoughtful design. Contrary to conventional methods, design thinking doesn’t … Continue reading How Design Thinking Drives Business Growth

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