Career Support Services in our PG Program – Business Analytics.

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66% of our participants have made successful transitions across business and functional roles within 6 months to 12 months of completing the PGP-BABI program. This is because of the following career support services/placement assistance we provide to our learners and alumni in the PGP-BABI program

  1. Portfolio Creation – Considering that most candidates do not have prior experience in analytics, during the program, we enable you to work on a number of mini projects and a final capstone project. These then we automatically organize into your e-Portfolio, a highly shareable and succinct summary of your body of work. Several participants have described their portfolio as one of the most important aspects that was discussed during the recruitment process and which ultimately led them to a job.
  2. Resume Building Sessions – Your resume plays a crucial part in getting you shortlisted. Resume building sessions ensure that your resume reflects the attributes that most recruiters and hiring managers look for when hiring for analytical job roles. They help you highlight aspects of your professional experience that are most important for the roles you are applying for. Recognizing key strengths and areas of development during these sessions also helps you further identify skills that you need to develop to position your candidature in the strongest possible manner for employers.

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  3. Interview Preparation Workshops – During the interview preparation workshops, we discuss commonly asked questions that help you make the most of the interview opportunities you will encounter. The key aspect of transitioning into analytics roles involves showcasing your skill set and readiness for analytics roles. During the interview skills development workshop, you will learn how to use your e-portfolio in the most impactful manner to describe your skills set and employability.
  4. Industry and Peer network – During the program, participants spend significant time with industry experts who come to teach in the classes and mentor capstone projects. Several candidates stay in touch with their mentors and industry guests even after the program and if there is a mutual interest, some have found transitions through them. Similarly, there are a number of instances where classmates have hired each other as they were building teams within their organizations. All of this becomes possible because of the significant time participants spend with each other on their assessments, projects, and group activities.
  5. Great Lakes Job Board – Our learner success team constantly endeavours to bring you the best analytics job opportunities in the market. As a PGP-BABI participant, you get to access the Great Lakes Job Board during and after you have graduated from the program. Our team posts round 30-40 job opportunities each month for our candidates. We also have tie-ups with several organizations that are looking to build their analytical capabilities and all this information is timely posted on the job board for our learners and alumni to act upon.

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Does Hybrid Model Have An Edge Over Online Model When It Comes To Edtech Business Models ?

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How education is imparted across segments, from K12 to working professionals, is ripe for disruption. On the one hand, progressive schools and colleges are adopting flipped classroom models that foster blended or hybrid learning while on the other hand, edtech companies are trying to crack online education and provide great outcomes.

The one thing that we do know for sure is that the traditional brick and mortar classrooms where a talented teacher imparts high quality education to a select small group of “lucky” students who secured admission, is not going to address the needs of the vast majority who are not so lucky. So what is?

What is a good program?

To discuss whether blended or online has an edge, let us first set the framework within which we will analyze both systems where technology is used to reach a large audience. A program, as referred here, indicates any course or set of courses that learners pursue in online or blended mode. High rating on the following parameters indicates a good program. –

Good Learning Outcomes: Good programs ensure that robust and sustainable learning happens. Learners would have attained a deep comprehension of what is learnt and would be able to apply the knowledge. In contrast, learning that is superficial, which may help the learner clear a test or certificate assessment, but is quickly forgotten thereafter or that which the learner cannot apply to solve problems represents a poor learning outcome.
Competence / Mastery: Good programs will ensure that only those who demonstrate competence mastery on the range of topics needed in the chosen area will be allowed to progress and complete the program. The demonstrated competence will be benchmarked against industry standards so that if the student demonstrates the required competence through grades and project work in class, it will be an indicator of how well the student will perform at work.

Career Outcomes: Good programs will enable students to move successfully into careers they sought prior to enrolling in the program. Essentially their objectives are met.
Completion Rates: Good programs will be challenging, but will also adapt according to the needs of the students so that they can complete the program. Those students who need extra support will get it when they need it so that they can progress and will not be left behind.

Student Satisfaction: Students should be highly satisfied with their interactions with all the academic and non-academic aspects of the program such as faculty, assessments, feedback, support, course material, technology, and other infrastructure.
Related Read: The Impact Of Locally Curated Content By The Learning Platforms On The Indian Education System !

Scalability: The program offerings should be scalable and reach as many students as possible who require access to these programs. Basically, they should meet as much of the demand as possible without compromising quality.
While the above are quantifiable metrics that can be tracked and measured against industry standards, the following qualitative aspects of the learning model are also important

Personalize Pace, Place and Path: In an ideal scenario, students can choose from many different learning paths according to their prior background, abilities and current needs. In addition to the ability to choose the learning path, students can also choose the pace at which they want to progress, the location from which they will learn and what material and assessments they use to move forward.
Increased Ownership: When students perceive that they have more control, they are generally more committed to completing the program and achieve career milestones

Opportunity to Build and use Relationships: One of the most important aspects of education, which is not often talked about, is the opportunity to build relationships with like-minded faculty and peers. These relationships are important not only for support and motivation, but also for long term career growth prospects and outcomes.

At an aggregate level if these parameters are also considered, they will lead to better outcomes, completion rates, competence and satisfaction and also scale up the offering without compromising on quality.

Related Read: Online Education And Digital Assessment For A Secure and Credible Future !

How do Blended and Online compare?

Now that we have defined the metrics we want to compare, here is a quick perspective on where things stand today if we were to compare online and hybrid models. The context used here is that of tertiary learning focused on working professionals since these models have made most progress in that segment.

As it stands today, because blended mode programs provide direct faculty interaction, immediate doubt clearing in a classroom setting, peer interaction, timely support and tight program management, students are having better learning and career outcomes along with higher completion rates compared to pure online programs.

In addition, rigorous assessments and project work with personalized feedback and support provided by blended mode programs result in students being able to demonstrate higher competency. Blended mode is definitely high touch compared to online with academic and non-academic staff interacting one-on-one with students and as a result, generally, satisfaction rates are also higher. Moreover, in blended mode programs, students have more opportunities to build meaningful relationships with faculty and peers compared to online.

But the flip side to this high touch environment is more structure and a limit to scale. Completely online programs enable students to personalize and own their learning path. As technology allows scale, millions of students from all over the world can access content and make progress. In addition, completely online programs allow learners to learn without any geographic constraints. While blended mode programs can also be scaled across multiple locations, it does not lend itself unbounded geographic reach.

The above observations are summarized in the following table for reference.


So what has the edge?

If the objective is to enable students to have great career outcomes, high completion rates, have deep and meaningful learning (competence), and also achieve high satisfaction rates it seems blended has the edge today. In addition, in a blended mode, students also have the opportunity to learn directly from a talented faculty and also spend quality time in peer learning and build relationships that last a lifetime. This, however, comes at the cost of trading off scalability and unbounded geographic reach.

Source: TechStory

How gamification can transform education

Reading Time: 3 minutes

If courses were designed in the form of a game, students would be focused on mastery as opposed to rote memorization and getting a grade. When implemented correctly, gamification can result in higher levels of engagement, retention and completion, believes Arjun Nair, Director, Operations and Learning Experience at Great Learning.

Some edited excerpts from an interview:

1. In the field of education, how does gamification help? Can you share some examples where the application of gamification has helped?

Games are addictive and you can’t help but play till you master the game. You try multiple times and through trial and error and figure out the underlying principle and get better. If courses were designed in such a manner, students would be focused on mastery as opposed to rote memorization and getting a grade. When implemented correctly, gamification can result in higher levels of engagement, retention and completion. Students also feel a sense of achievement when they complete key lessons and get recognized for their effort, which in turn motivates them to keep going for a longer time. This is a very powerful psychological response and one that has been successfully employed by ed tech companies such as Duolingo, the language learning app. Through the use of game mechanics such as points, levels and badges they were able to get students to be engaged and motivated over long durations, ultimately leading to 110 Million learners using the app today.

At Great Learning also,we were able to use gamification to inculcate good learning behavior. In the beginning, students are incentivized to follow a desired learning behavior and once the behavior becomes a habit, students start experiencing better learning outcomes.Prior to the introduction of gamification, many students would work only on assessments on the day of the submission to get a grade and pass. By rewarding desirable behavior and introducing competitive dynamics, we were able to get students to go beyond what was expected to get a certain grade and put in more effort, which ultimately leads to deeper understanding and better learning outcomes.

2. What do you believe is the market opportunity for your brand? Is there a white space that has not been targeted by other similar ed tech firms?

Great Learning is focused on enabling working professionals to build new competencies in business and management (e.g. in Business Analytics, Product Management, Digital Marketing and so on) and make career transitions. Traditionally, executive education in India has been undeserved and quality education (that is industry relevant) has been completely missing. What exists in the name of executive education is mostly just content with very poor control on delivery, pedagogy and assessments.

We at Great Learning are changing that by making Executive Education highly engaging, industry relevant and rigorous in terms of assessments and learning. Our focus is on providing working professionals with programs that help them develop competencies that are needed in the workplace today.

To develop new skills, working professionals would need to invest a significant amount of time and energy in understanding new concepts and application of the concepts in real life scenarios. Consequently, our programs are not superfluous and generally take 6 months to 1 year to complete. Most other ed tech firms offer content and training in a highly commoditized manner, which while useful for certifications, may not result in deep and meaningful learning.

3. From a technology perspective, what is the unique differentiator you have over other firms

Most Ed Tech firms primarily focus on content creation and dissemination. This is important, and MOOCs have shown that millions of learners can access and learn from content when they want it. However, content today has become commoditized and most MOOCs have poor engagement and completion rates.

At Great Learning, we think of technology as a mechanism that removes friction in the learning process. Great Learning has completion rates of 90%, which is much higher than industry standards. Our technology not only enables students to access content, but also provides key insights to students, teachers and program managers on how students are progressing and where they are struggling. By tracking student behavior and through the use of analytics, we are able to predict and show who are on track and who are likely to fall behind. We then use this information to provide meaningful feedback and interventions as necessary.

4. How successful has Great Learning been? Some numbers on the growth and journey would be helpful

We started with just one blended mode program in Business Analytics in Gurgaon, but now offer multiple blended mode programs in Gurgaon, Chennai, Bangalore, Pune and Hyderabad in addition to completely online programs. Our Business Analytics program is ranked as India’s best Analytics Program for working professionals, even ahead of programs offered by IIMs and ISB.

In the past 3 years, we have seen our enrollments grow to over a 100 times and revenue grow to more than 20 timesfrom what it was in the first year. Our team has also grown 10x and we now have offices in Gurgaon and Bangalore.

Moreover, we are one of the few startups in recent times that have focused on bootstrapping our business operations and growth by focusing on basic business economics. This approach has made us chase sustainable growth, executable scale and immense customer success by focusing on the customer always.