4 Examples of How E-Commerce Professionals are Using Analytics to Solve Problems - Great Learning

4 Examples of How E-Commerce Professionals are Using Analytics to Solve Problems

E-commerce has seen a big-bang effect with its growth in the last 8 years courtesy big data analytics. From personalizing customer experiences, displaying related products through cross-sell opportunities, inventory management, strategizing promotions and big discount days, to optimizing pricing for maximizing sales and profits, advanced analytics has elevated e-commerce to its true potential. However, what it means for e-commerce professionals is a need to upskill and learn analytics to empower themselves in the digital economy because while there is a lot of progress already made, a lot of potential yet needs to be channelized from e-commerce through analytics. Here are 4 case studies of analytics works of wonders to the e-commerce domain:

  1. Improved the seller experience for a leading e-commerce platform – The client, a global technology company,  wanted to stem seller dissatisfaction and proactively protect genuine sellers from abusive buyers. Mu Sigma worked on a series of initiatives to enable the client achieve this goal which involved, to name a few, creating a framework to defi­ne a bad selling experience, formulating rules to identify and auto-suspend abusive buyers, as well as create a seller trust score to fi­lter out genuine sellers. Read this interesting case study here.
  2. Operational Excellence in B2B eCommerce – LYONSCG (Parent Organization: Capgemini) worked with EXLTUBE to develop a digital strategy and a tool that enables EXLTUBE customers to clearly identify the products that fit their needs and place orders from any device. LYONSCG built a customized load builder leverages product data, available inventory, production schedules, and logistics rules to maximize efficiency, giving EXLTUBE a competitive edge in the market. Read this case study here for more details.
  3. Hotel Chocolat Serves Up Distinctive Digital Experiences – Hotel Chocolat is a world-renowned, luxury chocolatier and gifting company. As an eCommerce pioneer, Hotel Chocolat embraced digital early on. But, over time, the company had developed multiple disparate digital properties, and was challenged with managing separate sites on antiquated systems. To unify the brand’s distinct digital properties, LYONSCG built a master, multi-site architecture, designed to easily scale to support growth and innovation. Read the complete case study here to see how they helped Hotel Chocolat improve their site traffic, revenue, conversion rate, and transactions.
  4. Furniture Retailer Modernizes Online and In-store Experiences – Minneapolis-based Blu Dot needed to update its eCommerce site to reflect its philosophy of useful, desirable, modern designs. Blu Dot turned to LYONSCG to improve its B2C experience by making it easier and more engaging for shoppers to customize modular furniture pieces. For the complex requirements of B2B buyers, LYONSCG developed a separate portal where dealers and retail partners can efficiently browse catalog and online inventory. With the same experience as Blu Dot’s B2C site, buyers review spec sheets, assembly guides, and dealer information that instill confidence they’re buying the correct product for their retail stores. Read full details here.

Sources: Mu-Sigma, Lyonscg (Parent Organization: Capgemini).

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