data-driven-approach

Devinder Rehan

AdTech Solution Architect, CHE Proximity

Created with Sketch.

The career enhancement industry sessions and blogs helped me crack the interview. My learnings from the Capstone project were heavily tested during the interview.

A brief background about me

I have come a long way from being a Technical Consultant at Adobe to now an Analytics data-driven role. I work with CHE Proximity as a Digital Marketing Solution Architect. This is a role that requires both business analytics and a technology background. CHE proximity was a client of ours at Adobe, they were impressed by my work and contribution to their project and that’s why I was extended the offer. This role is based out of Australia.

How did the PGPBA program assist you in this transition?

Great Learning helped me a lot to grow and move to this role. My technical background meant I had limited understanding of the impact we were making with the solutions we provided to our clients. The course definitely helped me sound a lot smarter during our client meetings and reviews. The career enhancement industry sessions and blogs helped me crack the interview. My learnings from the Capstone project were heavily tested during the interview. The industry sessions helped me gain a very good understanding about corporate requirements. Overall, the course helped in building a strong foundation in analytics tools and techniques.

Words of advice for others contemplating a similar shift

I would advise others aiming to switch to analytics roles to be good at the fundamentals of statistics and learn at least 1 or 2 of the tools or programming languages used in Analytics.

Tools and Techniques I Use in My Current Role

For my work, I use Python for programming & Tableau for visualization.