Marketing And Finance

Marketing 4 P's : Pricing

3.92 (235 Ratings)


Skill level


Course cost

About this course

This course introduces the concept of pricing, the most important component of the marketing mix. It elaborates upon the various factors to consider while setting prices and brings into light the different types of Pricing. Lastly, it touches upon the different pricing strategies adopted by different firms and explains it contextually. The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.

Skills covered

  • check Pricing

Course Syllabus

Marketing 4 P's : Pricing

  • play Pricing: Introduction
  • play Value based pricing
  • play Cost based pricing
  • play Service pricing strategies
  • play New product pricing strategies

Course Certificate

Get Marketing 4 P's : Pricing course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate
popup asset

Welcome to Great Learning Academy