Data Science

Marketing and Retail Analytics

4.54 (428 Ratings)
Beginner

Beginner

Skill level
offer

Free

Course cost

About this course

This beginner course explains some basic terminologies used in marketing and discusses an application of analytics in retail. Marketing analytics is the process of measuring, managing and analyzing marketing performance to maximize effectiveness and to optimize return on investment. The course also explains RFM, a marketing technique that is used to determine quantitatively which customers are the best ones by examining factors such as recency of purchase, frequency of purchase, and how much a customer spends.

Skills covered

  • check RFM Analysis
  • check KINME

Course Syllabus

Marketing and Retail Analytics

  • play Overview of Marketing
  • play Marketing Terminologies
  • play RFM Analysis - Using Tableau
  • play RFM Analysis Using - KNIME
  • play Percentiles and Auto Binner Function in KNIME

Course Certificate

Get Marketing and Retail Analytics course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate

Discussion on Marketing and Retail Analytics

2 Comments

J

Sar please mere pas koi kam nahi ap se umed hai ki ap se koi kam mil jae sar please mai bahut pare shan hu sar

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