Marketing And Finance

Marketing 4 P's : Product



Skill level


Course cost

About this course

This course introduces the concept of a product, another important component of the marketing mix. What is a Product and what makes it unique (Product/Service design) before it can be marketed? It also elaborates upon the different levels of decision a marketer needs to make throughout the product management process. The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.

Skills covered

  • check Product Management in Marketing

Course Syllabus

Marketing 4 P's : Product

  • play Product: Recap so far
  • play What is product management
  • play Products: differentiation & classification
  • play Product/service decisions
  • play Product mix decisions

Course Certificate

Get Marketing 4 P's : Product course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate

Great Learning Academy - Free Online Certification Courses

Great Learning Academy, an initiative taken by Great Learning to provide free online courses in various domains, enables professionals and students to learn the most in-demand skills to help them achieve career success.

Great Learning Academy offers free certificate courses with 1000+ hours of content across 100+ courses in various domains such as Data Science, Machine Learning, Artificial Intelligence, IT & Software, Cloud Computing, Marketing & Finance, Big Data, and more. It has offered free online courses with certificates to 500,000+ learners from 140 countries. The Great Learning Academy platform allows you to achieve your career aspirations by working on real-world projects, learning in-demand skills, and gaining knowledge from the best free online courses with certificates. Apart from the free courses, it provides video content and live sessions with industry experts as well.

popup asset

Welcome to Great Learning Academy