Marketing And Finance

Marketing 4 P's : Channel Management (Place)

3.68 (168 Ratings)


Skill level


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About this course

This course introduces the concept of channel management (Place), another important component of the marketing mix. It elaborates how complex the modern distribution systems are and how firms need to built-in flexibility to cope with an uncertain future. It also highlights the nature and importance of different types of marketing channels. Lastly, it touches upon decisions pertaining to channel designs and how to better resolve channel conflicts The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.

Skills covered

  • check Channel Management

Course Syllabus

Marketing 4 P's : Channel Management (Place)

  • play Introduction
  • play Changes in distribution
  • play Flexibility for an uncertain future
  • play How channel members add value
  • play Number of channel levels
  • play Channel behaviour and organization
  • play Channel design decisions
  • play Managing channel conflict

Course Certificate

Get Marketing 4 P's : Channel Management (Place) course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

GL Academy Sample Certificate
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