About this session
This Great Learning MasterClass, will give you an overview of How to Enhance Customer Engagement with NLP & Social Media Analytics. In today's scenario, there is a deep impact on several businesses due to the pandemic and the subsequent lockdown. The uncertainty and volatility in the economy makes it critical for businesses to stay connected with existing customers, so as to retain them. Social Media and the online world have come to play a significant role in the customer journey in the recent past, which is further accelerated with current social distancing norms and reduced functioning of brick-and-mortar stores. How do we leverage the power of Social media and online platforms to build enhanced and novel customer experience models? What algorithms to use and how to interpret the results? Attend this webinar to get a real world perspective on these questions.
About the Speaker
Ms. Sowmya Vivek
Independent Consultant, Visiting Faculty, Great Learning