Industry Case Studies

Case Studies in Sales and Marketing


Skill level


Course cost

About this course

It is now possible to significantly optimize traditional business processes such as hiring, marketing, pricing, etc. using digital technologies. Data Science has become an integral part of this digital transformation, and these business decisions are made by analyzing large amounts of data. In this course, you'll be exposed to some of the commonly used data science techniques and their applications in Sales and Marketing.

Skills covered

  • Sales Analytics
  • Marketing Analytics

Course Syllabus

Application of analytics and machine learning in Sales and Marketing

  • Marketing analytics overview and it's applications in Retail
  • How Machine Learning can help reduce customer churn
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