A Roadmap to Business Analytics – Tools, Techniques and Applications

In this video, Dr PKV explains how to select different modeling techniques based on the type of business problem you encounter. This is the roadmap of business analytics.

By: Dr. P.K. Viswanathan

Dr. Viswanathan, professor at Great Lakes Institute of Management, Chennai has had rich and varied experience that comprises academics, research, industry, training, and consulting. His areas of teaching include, Business Statistics, Management Science/Operations Research, Business Analytics, Marketing Research, Spreadsheet Modeling, and TQM. He is also involved as a Key Faculty in the Management Development Programs conducted by Great Lakes. Apart from executing corporate consultancy assignments, he has designed and conducted training programs for many leading organizations in India. In his industrial tenure of more than 15 years, he held senior management positions in Ballarpur Industries (BILT) of the Thapar Group and the J.K. Industries of the J.K. Organization. Dr. P.K. Viswanathan is the Author of three books, two on Business Statistics published by Pearson Education, and one on Marketing Research published by the British Open University Business School, U.K. As a prolific writer, he has published research articles in reputed national and international journals and also presented papers in national and international conferences.

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