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What will you learn in Digital Marketing Fundamentals Course?

  • Understand the digital marketing framework and content marketing
  • Get acquainted with the customer’s digital journey and how to make the most of the information
  • Gain in-depth knowledge of buyer persona and digital marketing funnel
  • Understand the basic tenets of content marketing
  • Comprehend the basic concepts of marketing, processes, practices, and methods
  • Get a detailed understanding of organization-specific digital tools to aid in faster and more efficient selling

EXPLORE OUR COURSES

Explore Digital Marketing Fundamentals Courses

Gain an in-depth understanding of digital marketing fundamentals through our digital marketing course with certificate

Skills you will gain from Digital Marketing Fundamentals Courses

  • Digital marketing framework & content marketing
  • Customer digital journey analysis
  • Buyer persona & digital marketing funnel creation
  • Crafting meaningful content using 3H theory & brand voice
  • Fundamental marketing concepts & sustainable competitive advantage
  • Knowledge of digital tools

About Digital Marketing Fundamentals Courses

Introduction to Marketing

Marketing is a fundamental concept that has been around for centuries. In today's digital age, marketing principles remain the same, but with the added complexity of digital channels and technologies.
 

The Introduction to Marketing course provides a comprehensive overview of marketing principles and their application to digital marketing. You will gain a solid understanding of marketing concepts such as the marketing mix, market segmentation, targeting, and positioning.
 

Digital Marketing - Importance

Digital marketing has gained increasing importance in today's business landscape. In order to stay competitive, businesses need to have a strong online presence as more consumers turn to the internet to make purchasing decisions.
 

The digital marketing foundations course is designed to help beginners understand the basics of digital marketing and how it can be utilized to achieve marketing goals. By taking this course, you will gain a solid foundation in digital marketing concepts, including the key components of digital marketing and how they work together to create effective campaigns.
 

Fundamentals of Digital Marketing

The digital marketing landscape has evolved rapidly over the years, with new technologies and platforms emerging constantly. It's essential to possess a firm grasp of the fundamentals of digital marketing if you want to succeed in this market.
 

The digital marketing fundamentals course provides beginners with a comprehensive introduction to the basic concepts of digital marketing. You will gain knowledge of the various factors of digital marketing, such as SEO, social media marketing, email marketing, and more, by taking this course.
 

Digital Marketing Foundations Course

Digital marketing has become a robust part of modern marketing strategies. It comprises several components that work together to achieve marketing goals, such as brand awareness, customer acquisition, and retention.
 

The Great Learning’s digital marketing foundations course is designed to provide a thorough understanding of the critical components of digital marketing. By taking this course, you will understand the different digital marketing channels, including search engine optimization, social media marketing, email marketing, and more. You will also gain hands-on experience in handling real-world scenarios through the projects.
 

Best Digital Marketing Course with Certificate

If you're skimming for the best digital marketing course with a certificate, Great Learning has got you covered! We offer two excellent courses that provide learners with the knowledge and skills required to advance in the world of digital marketing.
 

Our Digital Marketing Course covers all the essential topics currently in demand in industries. This course is excellent for beginners who want to learn the fundamentals of digital marketing. Enroll in our best digital marketing courses today and take the first step towards your successful career.
 

Frequently asked questions

Why learn Digital Marketing?

Digitalizing marketing efforts has benefitted in various ways over traditional strategies. Learning Digital Marketing is valuable because it:
 

  • Offers a high return on investment: Cost-effective compared to traditional marketing, providing a high return on investment.
  • Reaches a broader audience: Allows businesses to reach a global audience through various digital channels.
  • Enhances brand awareness: Helps businesses build brand recognition and credibility through online presence and engagement.
  • Enables targeted marketing: Provides options for precise targeting to ensure the appropriate message reaches the right audience.
  • Provides measurable results: Enables campaign performance tracking and analysis, allowing for optimization and improvement.
  • Offers flexibility: Quickly adapted and modified to align with changing business needs and customer preferences.
  • Complements traditional marketing: Used in conjunction with traditional marketing methods, creating a cohesive marketing approach.
What are the applications of Digital Marketing?

Digital Marketing applications enable businesses to connect with customers, promote offerings, and drive revenue through various digital channels. Digital Marketing applications include,
 

  • Search Engine Optimization: Improving website ranking and visibility in search engine results pages (SERPs).
  • Pay-per-click Advertising: Placing ads on search engines, social media platforms, and other websites to drive traffic and conversions.
  • Social Media Marketing: Leveraging social media platforms to build brand awareness and engage customers.
  • Content Marketing: Creating and sharing valuable content to attract and retain a target audience.
  • Email Marketing: Using email to communicate with customers and subscribers, promote offerings, and drive conversions.
  • Influencer Marketing: Collaborating with influencers to promote products or services to their audiences.
  • Affiliate Marketing: Partnering with affiliates to promote products or services, paying them a commission for each sale or lead generated.
  • Mobile Marketing: Target customers through mobile devices, like SMS marketing or in-app advertising.
  • Video Marketing: Using videos to promote products, services, or brands through various channels.
  • Web Analytics: Analyzing website and marketing data to gain insights, measure performance, and optimize campaigns.
What are the best PG courses for learning Digital Marketing Fundamentals?

Explore the PGP in Product Management and Analytics and PGP Strategic Digital Marketing to learn Digital Marketing foundations, tools, and techniques.

Which universities teach Fundamentals of Digital Marketing in their courses?

Great Lakes Executive Learning offers online courses to learn Email Marketing.

What tools and technologies will I learn in Digital Marketing courses?

Digital Marketing tools and technologies are essential for implementing and optimizing various digital marketing strategies, allowing businesses to drive traffic, engagement, and conversions.
 

  • Google Analytics: A web analytics platform for tracking and analyzing website traffic and performance.
  • Search Engine Marketing (SEM) tools: Google Ads, Bing Ads, or other PPC advertising platforms.
  • Search Engine Optimization tools: SEMrush, Moz, or Ahrefs for analyzing keywords, optimizing content, and tracking rankings.
  • Email Marketing platforms: Mailchimp, Constant Contact, or SendinBlue for email campaign management.
  • Social Media Management tools: Hootsuite, Buffer, or Sprout Social for social media content creation, scheduling, and analytics.
  • Content Management Systems: Platforms like WordPress or Drupal for website creation and management.
  • Customer Relationship Management tools: Platforms such as Salesforce, Hubspot, or Zoho for managing customer relationships and interactions.
  • Marketing Automation tools: Marketo, Pardot, or Eloqua for automating marketing tasks, workflows, and campaigns.
  • Video Marketing tools: Vimeo or YouTube for video content creation, optimization, and analytics.
  • Web Design tools: Adobe Creative Suite, Sketch, or Figma for web design and development.
What are the job roles after completing Digital Marketing courses?

After completing Digital Marketing courses, you can pursue job roles such as:
 

  • Digital Marketing Specialist: Developing and implementing digital marketing strategies across various channels.
  • Social Media Manager: Managing social media accounts, creating content, and engaging with customers.
  • SEO Specialist: Improving website ranking and visibility in search engines through optimization techniques.
  • PPC Specialist: Managing pay-per-click advertising campaigns and optimizing ad spend to drive conversions.
  • Content Marketer: Creating and distributing valuable content to attract and retain customers.
  • Email Marketing Specialist: Developing and executing email campaigns to engage customers and drive conversions.
  • Digital Marketing Analyst: Analyzing and reporting digital marketing campaign performance to optimize and improve results.
  • Web Developer: Designing and developing websites and optimizing for user experience and search engine visibility.
  • E-commerce Manager: Managing online sales channels and driving revenue through digital marketing strategies.
  • CRM Manager: Managing customer relationships and interactions through digital channels, like email and social media.
Does Great Learning offer free Digital Marketing Fundamentals online courses?

Yes. Great Learning offers free courses to learn the foundations of Digital Marketing on the Great Learning Academy Platform.

Courses:

  • Free Introduction to Digital Marketing Course,
  • Free Digital Marketing Strategy Course,
  • Free Digital Marketing Framework Course.