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social media

social media content

What kind of social media content generates the most engagement?

Introduction Let’s face it – Social media content is the only kind of content that we consume today. Newspapers, books, arts and crafts: all of these have a limited audience. But social media has a varied and humongous audience across the globe. So much so, that from news organizations to small apple orchard firms in […]

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social media platforms in india

5 New Social Media Platforms in 2022

Social media has been incredibly powerful for some time now and has become ingrained into our routines as well. From posting pictures to watching videos to writing and sharing posts on multiple social media platforms, people from all age groups have flocked to the internet in large numbers and continue doing so.  Social media has

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Social Media Manager Salary

What is the average Social Media Marketing Manager’s Salary in India?

Introduction Gone are the days when legacy brands could keep their sales up no matter what the market condition. In this digital world, especially post COVID-19, social media is the crucial deciding factor of a brand’s performance in the market.  In China alone, e-commerce, delivery, and social media jobs grew more than 5.1 million in

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social media marketing

How to use Social Media Marketing during these uncertain times to grow your Business

COVID-19 has taken such a heavy toll on vulnerable communities and companies that they have to rethink their social media marketing strategies. In times of uncertainty, it is hard to know what to do next in marketing.  Should I pull back the campaign and conserve cash or capture a new customer base?  Whatever your business

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influencer campaign

How to create a Successful Influencer Campaign?

Is your brand getting all the attention that it deserves on social media? Increasing your brand value on social media is not a one-day job. So if you want to increase your worth on social media platforms, you should incorporate influencer marketing as a part of the strategy. However, developing a solid marketing strategy, along

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LinkedIn Marketing

LinkedIn Marketing Strategy to Grow Your Business | What is LinkedIn Marketing and Practices?

LinkedIn is a professional social networking site which is a powerful platform for businesses to connect with professionals and market their business among the right audience. Launched in the year 2003, LinkedIn is centred around career building, networking, and sharing. Over the years, it has also evolved as a stellar marketing tool which stands out

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cloud computing project - sentiment analysis and invoice management system

Sentiment Analysis and Invoice Management System with Cloud Computing

Here is a report on a cloud computing project on sentiment analysis and invoice management system by Sunil Vadapalli, Virender Yadav, and Rambabu Donthi Boyina.  Objective  For every company, start-up or a large enterprise, social media is a premier platform to promote their business. Marketing their new products and gaining more customers through social media

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